Anthony Cioffi
Brooklyn,NY
Summary
6+ experience within ad-tech, res-tech, and media measurement industries, focused on audience insights and delivering efficient, data-driven strategy.
Overview
6
6
years of professional experience
Work History
Associate Director, Data Strategy
WPPMedia (Choreograph, Essencemediacom)
10.2024 - Current
- Translate campaign briefs into comprehensive audience strategies and addressable signals for activation
- Assess client’s ad/martech stack, data usage, activation methods, and measurement feed; identifying gaps and actionable growth opportunities
- Create test & learn agenda in partnership with planning, activation, and analytics teams to validate hypotheses around the use of audience data.
- Support in consultancy role across accounts for data enablement via identifying client assets and CDPs, onboarding to DMPs, recommending adtech partnerships, and provide full integration scoping.
- Support across multiple accounts concurrently, in addition to new business pitch support
Global Sales Engineer, Data Solutions
Cint
01.2023 - 10.2024
- Productize Cint’s 1P dataset within DMPs and data platforms (Snowflake, Infosum, Narrative.io, Acxiom, Experian)
- Launched and grew global revenue $2mm+ for Cint Data Solutions offering (monetization of Cint 1pd), solely supporting regional teams in AMS, EMEA, and APAC as internal data solutions expert
- Negotiate data partnerships and key account SLAs, support legal counsels in compliance reviews specific to regional data protection regulations and use-cases relating to Cint’s proprietary consent engine
- Launch new DS proof-of-concepts to develop additional products leveraging cleanroom or PII / ID matching; focused on media activation, geolocation targeting / measurement (for OOH), and political polling
- Own pre-sale process, recognize client-specific requirements for integration to Cint products/API stack, act as technical lead through closure, and support growth across accounts
Product Specialist, Data Solutions & Media Measurement
Cint
04.2022 - 01.2023
- Supported Commercial teams as subject matter expert for cross-platform Media Measurement (Digital, CTV/OTT, Linear, Social) and emerging Data Solutions products
- Served as point of contact for measurement campaigns, project set-up, and analysis for campaign effectiveness
Ad Operations Executive, Media Measurement
Cint
08.2021 - 04.2022
- Analyzed campaign data and metrics to identify trends, insights, and ways to optimize
- Assisted clients in set-up and launch of ad campaigns on various platforms, programmatic DSPs, and data matching (1p and 3P) endeavors to provide additional insights
Marketing Coordinator
Geopath
05.2019 - 08.2020
- Onboarded new members and facilitated transition to improved audience location metrics.
- Developed resource library for over 400 clients, serving as primary support lead.
- Provided consultancy services for Geopath clients, enhancing planning strategies and campaign analyses.
Education
Bachelor of Arts - Marketing
Moravian University
Bethlehem, PA05-2019
Skills
- Audience Location Strategies
- Data Strategy & Analytics
- Audience Segmentation
- Data Collaboration / Enrichment
- Product Enablement & Training
- Ad/Martech Stack Optimization
References
References available upon request.
Timeline
Associate Director, Data Strategy
WPPMedia (Choreograph, Essencemediacom)
10.2024 - Current
Global Sales Engineer, Data Solutions
Cint
01.2023 - 10.2024
Product Specialist, Data Solutions & Media Measurement
Cint
04.2022 - 01.2023
Ad Operations Executive, Media Measurement
Cint
08.2021 - 04.2022
Marketing Coordinator
Geopath
05.2019 - 08.2020
Bachelor of Arts - Marketing
Moravian University
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