Open To Work
Anthony C. Marucci, Jr
Washington,DC
Summary
Dynamic communications leader with a proven track record at the US Institute of Museum and Library Services, excelling in strategic communications and crisis management. Successfully expanded audience engagement by over 300,000, while enhancing media relations and stakeholder engagement. Adept at policy analysis and public speaking, driving impactful initiatives that resonate with diverse audiences.
Overview
27
27
years of professional experience
Work History
Director of Communications & Public Liaison
US Institute of Museum and Library Services
08.2022 - Current
- Expanded agency footprint and cultivated relationships with over 500,000 institutions.
- Rebuilt and led communications department and external affairs for federal agency overseeing $600 million community investments.
- Served as lead media spokesman and managed crisis communications engagement.
- Created strategic communications plans, resulting in over 300,000 new database audience members and multi-year budget management.
- Enhanced communications and operational infrastructure by introducing new technologies and media strategies.
- Managed all agency publications, reports, speeches, and articles on behalf of agency leadership.
- Achieved a growth of 300,000 audience members within three years through revitalized outreach efforts.
- Engineered over 150 successful interviews and press coverage within one year, boosting online traffic and social media followers.
- Advises the Director on pending legislation in the U.S. Congress and developed strategic recommendations for policy to avoid funding shortages and increased Congressional presence.
- Briefs Congressional staff and committees on the effects of proposed legislation on appropriations and regulations to stopgap funding cuts and proposed agency elimination.
- Co-produced with PBS and PBS Books to launch “Visions of America: All Stories, All People, All Places,” a digital-first series of videos and virtual conversations, about significant but lesser-known moments in our country’s history and culture. Series led to 80 affiliate pick up.
Engagement Lead (expert consultant)
Department of Energy
03.2021 - 08.2022
- Led team to reshape and rebuild operations, strategic outreach, and communications
- Developed the communication foundation to support ORS’s strategic vision to internal and external audiences both in US and globally.
- Utilized subject matter experts to assist in building new communications plans and solutions to support outreach with Federal, state, international, and local governments
- Advised leadership on long-range business planning to support overall goals
- Launched new interactive, engagement platform to customize messaging and content to specific audience groups (email, print on demand, video, surveys, and analytics).
- Launched new campaign security and safety measures, and its impact on residents, which led to 60% uptake.
Director of Communications & Public Liaison, Senior Executive Service (SES) - TS/SCI Clearance
US Office of Personnel Management
03.2018 - 01.2021
- Rebranded Agency services to exceed audience expectations
- Recruited by former private sector client to lead communications, and act as chief spokesperson (trade press/tv, radio and public groups), for the Federal agency, which engages with 12.6 million employees, retirees, Congress, and third parties.
- Managed all Agency publications and published reports.
- Authored speeches and articles on behalf of Agency leadership.
- Notable accomplishments: Led over 45 professionals, both at OPM Headquarters, 42 Federal Executive Buildings and over 1,000 US installations, on all Agency external and internal communications, which included: crisis communications plans provided on-going council to Agency leadership, and defended Agency against press, and other critics, including 2018-2019 Government Lapse in Appropriations.
- Throughout Covid-19 pandemic, co-hosted CDC daily briefings to inform government federal employees about the federal government’s response program.
- Improved media relations with an increase of placed news stories net increase of 30% year over year.
- Relaunched open-season with departmental 'campaign-in-a-box' approach, Teddy’s Notes newsletters, and other tactics which saw an increase of 85% of renewals within first month.
- Launched government-wide recognition month/day events which included: joint agency events, educational materials, posters, videos and community service events.
- Managed key performance indicators and implemented organizational wide metrics, analytics, and reporting methods to measure communications successes and reputation.
- Devised a proactive strategy and program to promote communications with customers, general and specialized publics, employees, and interested groups affected by the agency's programs.
- Launched internal communications web platform, MyTheo, and daily push email Teddy’s Notes.
- MyTheo: provided all news, benefits, emergency contact, with over 80% daily usage.
- Teddy’s Notes: daily newsletter updating employees on relevant news, Congressional matters, holiday and recognition month/day education and cafeteria menu, with an average of 80% daily open rate.
Vice President – Client Services
Art Craft Health (patient advocacy)
03.2013 - 12.2017
- Led the building and launch of customized communications solutions to engage diverse audience groups throughout the patient care continuum.
- Built 19-member account services team to support, print, digital, media and in person tactics.
- Designed and led 50 state grassroots advocacy effort on delivery restrictions, using web, press and in person live events.
- Launched successful 50 state program, using social media and press, to engage with state Medicaid program to reimburse costs passed to patients.
- Launched targeted to Healthcare Professionals and Patients, using digital, print and media.
Senior Director Corporate Affairs
The 9.8 Group
01.2011 - 03.2013
- Developed and implemented a company-wide corporate affairs strategy for multi-cultural, healthcare communications holding company which led to global expansion for corporate interests.
- Led and represented the Company’s public policy and lobbying efforts including: Developed strategic relationships with media and acted as company spokesperson.
- Led and managed Federal and 50 state efforts for corporate interests.
- Developed policy positions on emerging regulatory issues impacting company and assist in development of overall strategy, including development of thought leadership.
- Monitored and analyzed key regulatory proceedings and developments impacting the company’s clients at Federal, state, and local regulatory agencies, especially regarding trade, tax, and small business growth.
Vice President Communications
New Jersey State Chamber of Commerce
05.2008 - 01.2011
- Managed 360 communications program for a statewide business advocacy association.
- Responsibilities included grassroots coalition building, message development, issues management, media relations, social media, publications, events management, and board relations.
- Managed staff of 3 and worked with all departments to meet communications needs.
- Developed press relations, pitched news stories, and was chief spokesperson.
Director – Community Relations and Engagement
Wyeth Pharmaceuticals
04.1999 - 03.2008
- Managed patient engagement programs for ethical product line and responsible for meeting with communities and patient groups on adverse events and litigation.
- Developed, designed, and managed corporate grassroots/ advocacy plan in response to the Phen-Fen diet drug litigation which assisted the company in drafting settlement options at a fraction of the estimated trial damages.
- Managed community relations and patient advocacy issues.
- Prepared legislative analysis, summaries, and presentations for internal stakeholders.
Education
Executive MBA - Government Management
Federal Executive Institute
Charlottesville, VA05-2024
Graduate Certificate - Crisis Communications
Georgetown University
Washington DC02-2019
BA - Political Science
Mississippi State University
Mississippi State05-1992
Skills
- Strategic Communications
- Crisis management
- Media relations
- Public speaking
- Speech writing
- SEO/Social media management
- Stakeholder engagement
- Audience growth strategies
- CRM planning
- Government Relations
- Policy analysis
- Federal advocacy
- Global advocacy
- State & Local crisis management
- Influencer outreach
- Media outreach
- Government marketing
- Third Party engagement & advocacy
Professional Highlights
- Innovative communications executive with multinational experience in corporate and government.
- Proven success leading business transformation and change initiatives with emphasis on engaging and expanding stakeholders and building new allegiances.
- Led strategic navigation successfully through global/national and regional PR crises.
- Built proactive strategy to support narratives and creating stories driving both with Congress and Executive Branch agencies.
- Expert in interpreting technical and policy matters into new integrated communications.
- Engaging with employee affinity groups to build and advance an inclusive and professional workplace.
- Winner of two Telly Awards for social media campaign and video series.
Legislative Branch Experience
United States House of Representatives, 1984-1988, 1992-1993, Caseworker, Legislative Correspondent, Staff Intern, Advised on all matters dealing with the Congressional issues., Prepared hearing briefs, vote recommendations, and opening statements.
Languages
- Italian, Fluent
- Spanish, Working knowledge
Work Preference
Job Search Status
Open to workWork Type
Full TimeLocation Preference
On-SiteHybridSalary Range
$193000/yr - $200000/yrTimeline
Director of Communications & Public Liaison
US Institute of Museum and Library Services
08.2022 - Current
Engagement Lead (expert consultant)
Department of Energy
03.2021 - 08.2022
Director of Communications & Public Liaison, Senior Executive Service (SES) - TS/SCI Clearance
US Office of Personnel Management
03.2018 - 01.2021
Vice President – Client Services
Art Craft Health (patient advocacy)
03.2013 - 12.2017
Senior Director Corporate Affairs
The 9.8 Group
01.2011 - 03.2013
Vice President Communications
New Jersey State Chamber of Commerce
05.2008 - 01.2011
Director – Community Relations and Engagement
Wyeth Pharmaceuticals
04.1999 - 03.2008
Executive MBA - Government Management
Federal Executive Institute
Graduate Certificate - Crisis Communications
Georgetown University
BA - Political Science
Mississippi State University