ANTHONY CRUZ
The Bronx,NY
Summary
Quality-driven Senior Platform Specialist with proven record of performing above quota. Manages marketing campaigns at each stage with diligent and attentive tact; carefully checking details, monitoring performance, and testing strategic assumptions. Skilled in training junior personnel in principles and practices.
Overview
8
8
years of professional experience
Work History
Senior Platform Specialist
Ground Truth
2022.07 - Current
- Spearheaded campaign measurement, tracking, and analyzation for mobile/web advertising campaigns across all clients.
- Managed largest number of clients on platform, resulting in $7.1 million in revenue for FY21
- Consistently averaged +119% over quota each quarter by becoming an expert on GroundTruth platform products, listening to customer needs, and upselling customers where deemed appropriate.
Platform Specialist
Ground Truth
2021.01 - 2022.07
- Provided technical solutions to streamline operations; directed omni-channel campaigns, and established successful, long-lasting relationships with diverse clientele.
- Managed portfolio of +300 clients ranging from SMBs to large marketing agencies by ensuring proper account creation, assisting platform education, campaign setups, and campaign optimization.
Account Coordinator
Ground Truth
2018.06 - 2021.01
- Authored RFPs for prospective clients in order to build traction and gain new business. Customized tailored pitches based off prospective clients' KPIs and goals.
- Pioneered campaign performances across plethora of clients; ensured delivery by providing weekly reporting that included digital key performance indexes of CTR, VR, Impressions, etc.
Account Service Representative
NBCUniversal
2016.05 - 2018.06
- Provided advertisers and media agencies with audience deficiency units to guarantee impressions owed. Tracked CPM's on On-Air to ensure accurate impressions for advertisers and media agencies.
- Executed forward-planning flighting with NBC media agencies for each quarter to ensure full utilization of advertiser's budget and maximization of exposure.
Advertising Sales, Sales Associate Program
NBCUniversal
2015.05 - 2016.05
- Oversaw advertiser budgets; negotiated commercial placements & impression count coordination.
- Liaised with broadcast, network, and international shows to create customized reports & invoices in order to retain quarterly financial goals to maximize annual earnings.
- Produced marketing collateral such as one sheets, online media kits, email blasts, and PowerPoint decks to update Vice President and Senior Vice President.
Education
Bachelor of Science - Business Marketing
Fairleigh Dickinson University
2015
Skills
- Trade Desk Certified
- Microsoft Suite: Excel, PowerPoint, Word, Outlook
- Salesforce & Zendesk
- Atlassian Cloud (JIRA)
- Solution Development and Optimization
- Project Management
- Customer Service
- Technical Liaising and Consulting
- Campaign Performance Monitoring
Timeline
Senior Platform Specialist
Ground Truth
2022.07 - Current
Platform Specialist
Ground Truth
2021.01 - 2022.07
Account Coordinator
Ground Truth
2018.06 - 2021.01
Account Service Representative
NBCUniversal
2016.05 - 2018.06
Advertising Sales, Sales Associate Program
NBCUniversal
2015.05 - 2016.05
Bachelor of Science - Business Marketing
Fairleigh Dickinson University
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