ANTHONY CRUZ
The Bronx,NY
Summary
Quality-driven Senior Platform Specialist with proven record of performing above quota. Manages marketing campaigns at each stage with diligent and attentive tact; carefully checking details, monitoring performance, and testing strategic assumptions. Skilled in training junior personnel in principles and practices.
Overview
8
8
years of professional experience
Work History
Senior Platform Specialist
Ground Truth
New York, New York
07.2022 - Current
- Spearheaded campaign measurement, tracking, and analyzation for mobile/web advertising campaigns across all clients.
- Managed largest number of clients on platform, resulting in $7.1 million in revenue for FY21
- Consistently averaged +119% over quota each quarter by becoming an expert on GroundTruth platform products, listening to customer needs, and upselling customers where deemed appropriate.
Platform Specialist
Ground Truth
New York, New York
01.2021 - 07.2022
- Provided technical solutions to streamline operations; directed omni-channel campaigns, and established successful, long-lasting relationships with diverse clientele.
- Managed portfolio of +300 clients ranging from SMBs to large marketing agencies by ensuring proper account creation, assisting platform education, campaign setups, and campaign optimization.
Account Coordinator
Ground Truth
New York, New York
06.2018 - 01.2021
- Authored RFPs for prospective clients in order to build traction and gain new business. Customized tailored pitches based off prospective clients' KPIs and goals.
- Pioneered campaign performances across plethora of clients; ensured delivery by providing weekly reporting that included digital key performance indexes of CTR, VR, Impressions, etc.
Account Service Representative
NBCUniversal
New York, New York
05.2016 - 06.2018
- Provided advertisers and media agencies with audience deficiency units to guarantee impressions owed. Tracked CPM's on On-Air to ensure accurate impressions for advertisers and media agencies.
- Executed forward-planning flighting with NBC media agencies for each quarter to ensure full utilization of advertiser's budget and maximization of exposure.
Advertising Sales, Sales Associate Program
NBCUniversal
New York, New York
05.2015 - 05.2016
- Oversaw advertiser budgets; negotiated commercial placements & impression count coordination.
- Liaised with broadcast, network, and international shows to create customized reports & invoices in order to retain quarterly financial goals to maximize annual earnings.
- Produced marketing collateral such as one sheets, online media kits, email blasts, and PowerPoint decks to update Vice President and Senior Vice President.
Education
Bachelor of Science - Business Marketing
Fairleigh Dickinson University
2015
Skills
- Trade Desk Certified
- Microsoft Suite: Excel, PowerPoint, Word, Outlook
- Salesforce & Zendesk
- Atlassian Cloud (JIRA)
- Solution Development and Optimization
- Project Management
- Customer Service
- Technical Liaising and Consulting
- Campaign Performance Monitoring
Timeline
Senior Platform Specialist
Ground Truth
07.2022 - Current
Platform Specialist
Ground Truth
01.2021 - 07.2022
Account Coordinator
Ground Truth
06.2018 - 01.2021
Account Service Representative
NBCUniversal
05.2016 - 06.2018
Advertising Sales, Sales Associate Program
NBCUniversal
05.2015 - 05.2016
Bachelor of Science - Business Marketing
Fairleigh Dickinson University