Anthony Decker
Broken Arrow,OK
Summary
Performance-oriented sales leader with a proven track record of achievement spanning over 25 years. Known for tenacity and strategic approach to problem-solving. Excels at bringing in customers and surpassing profit targets. Keen ability to identify and capitalize on emerging market trends and revenue opportunities. Strong background in the medical device/products field with strategic focus on diverse products and services. Well-versed in business processes involved in launching innovative products, implementing complex sales strategies, and building successful brands. Knowledgeable and compliant with HIPAA and JCAHO standards. Proficient in using MSFT Office Suite, CRM, and billing applications.
Overview
18
18
years of professional experience
Work History
Territory Sales Manager
Zynex Medical
01.2024 - Current
- Specializing in driving adoption and sales of innovative, non-invasive pain management solutions as a Territory Sales Manager at Zynex Medical.
- Build and nurture strong relationships with healthcare professionals while educating and supporting them on the benefits of our products to strategically expand market presence.
- Consistently deliver results that align with company objectives and improve patient outcomes by focusing on customer needs and leveraging expertise in medical sales.
- Successfully achieved increased sales by effectively managing and expanding a designated territory for non-invasive pain management solutions.
- Educated and engaged potential clients through in-services and product demonstrations, ultimately leading to an increase in product adoption.
- Consistently surpassed sales targets using strategic planning, market analysis, and customer-focused solutions.
- Achieved sales performance of 156% above quota in Q2 2024.
- Achieved a growth rate of 312% above the set sales quota in Q3 2024.
- Increased sales revenue by developing and implementing strategic territory plans.
- Analyzed sales data, identified improvement opportunities, and implemented targeted action plans.
Healthcare Solutions Consultant- Upper Midwest
ECRI
09.2022 - 01.2024
- Responsible for leading strategic sales initiatives, identifying new business opportunities, and providing consultative guidance to clients regarding ECRI's healthcare technology assessment, risk management, and patient safety solutions in 7 states.
- Tasked with expanding ECRI's market presence, achieving revenue targets, and ensuring client satisfaction.
- Build and maintain strong relationships with key decision-makers and stakeholders at healthcare organizations, including hospitals, health systems, and other healthcare providers.
- Conducted needs assessments, and tailoring solutions to address clients' unique requirements.
- Negotiate contract terms and pricing with clients, ensuring mutual satisfaction and adherence to company policies.
- Identified opportunities to expand business with existing clients by cross-selling additional solutions and upselling value-added services.
- New Logo revenue of $1.43M.
- Presidents Club winner 2023.
- Collaborated with cross-functional teams to design and implement customized solutions for clients in various industries.
- Performed proof of concept demonstrations, instructing potential customers on benefits of ECRI's family of products and service.
- Developed post-sale technical processes for installation and technical support.
- Contributed to company growth by consistently exceeding sales targets through effective prospecting, negotiation, and closing techniques.
- Participated in industry conferences as a subject matter expert representing our company''s thought leadership in the field of enterprise solutions consulting.
Business Development Manager
IZI Medical Products
09.2019 - 09.2022
- Responsible for the sales of IZI Medical Products Spine and Biopsy portfolio of product including Surgeries (Orthopedic/Extremities, Neurological & Spinal Surgery), Hospital/Surgical Centers, Anesthesiologists/Pain Medicine, Diagnostics (MRI/CT), Pain Management physicians.
- Increased account base from 25 to over 250 new accounts generating $4M in revenue.
- Designed and delivered Independent Dealer networks.
- Facilitated regular communication with clients to ensure their needs were met, fostering long-lasting relationships built on trust and mutual respect.
- Established relationships with key decision-makers within customer's organization to promote growth and retention.
- Conducted comprehensive market research and analysis to identify emerging trends and potential areas of expansion.
- Improved sales team performance with targeted training programs focused on advanced sales techniques and product knowledge.
- Spearheaded development of new product line, leading to significant expansion of market footprint.
- Achieved established KPI for company, regional team and individual performance through teamwork and focus on customers.
Director of Sales and Business Development
Decker Medical Inc.
05.2012 - 09.2019
- Responsible for full P&L accountability for sales operations through direct training, leadership, and supervision of an independent sales organization across the Southeast U.S.
- Built a multi-disciplinary independent distributor sales team within Southeast U.S., managing growth from $6 million to $11 million in revenue.
- Performed monthly sales forecasting and competitive analyses to determine product performance levels and the need for new product developments and modifications on a monthly and quarterly basis.
- Responsible for the recruitment and training of distributor managers and sales reps.
- Established new business partnerships by identifying potential clients and presenting tailored solutions.
- Developed successful go-to-market strategies that drove demand generation efforts across various channels.
- Implemented robust CRM systems to track customer interactions effectively, enabling better account management and forecasting capabilities.
- Devised pricing strategies that balanced competitiveness with profitability, resulting in enhanced market positioning.
Strategic Sales Manager, Southeast US
CareFusion, Inc.
08.2006 - 05.2012
- Management of all revenue streams generated from Vertebral Augmentation and Biopsy procedures throughout the Southeast U.S.
- Specific call points included: Interventional Radiology, Orthopedic and Neurological Surgery, and Anesthesia Pain Management.
- Successfully developed and executed strategic sales plan, achieving 112% to plan, FY 2007.
- Recognized as Southwest Territory Manager of the year, Interventional Specialties, 2007.
- Exceeded sales forecast for FY 2009, achieving 107% to plan.
- Achieved Sales Quota of 115% to plan, FY 2010.
- Achieved Sales Quota of 121% to plan, FY 2011.
- Improved forecasting accuracy by closely monitoring KPIs, leading to more informed decision-making around resource allocation and strategy development.
- Achieved consistent year-over-year growth in sales revenue by implementing effective territory management strategies.
- Optimized the sales pipeline by regularly reviewing progress against targets, identifying bottlenecks, and implementing corrective measures as needed.
- Led a high-performing sales team by providing ongoing coaching, training, and motivation.
- Spearheaded new product launches with comprehensive go-to-market plans that drove substantial adoption rates among customers.
- Held one-on-one meetings with sales team members to identify selling hurdles and offered insight into best remedy.
- Prepared sales presentations for clients showing success and credibility of products.
- Collaborated cross-functionally with headquarters, regional and other teams nationally to maintain consistent message and experience.
Education
Master of Science (MS) - Sports Medicine
U.S. SPORTS ACADEMY
Bachelor of Science (BS) - Biology
PITTSBURG STATE UNIVERSITY
Skills
- Territory expansion
- Sales closing
- Territory Growth
- Business growth and retention
- Strategic Planning
- Revenue Generation
- CRM Software
- Business Development
- Solution selling
- New Account Development
- Consultative Sales
- Pipeline Development
- Sales Forecasting
Timeline
Territory Sales Manager
Zynex Medical
01.2024 - Current
Healthcare Solutions Consultant- Upper Midwest
ECRI
09.2022 - 01.2024
Business Development Manager
IZI Medical Products
09.2019 - 09.2022
Director of Sales and Business Development
Decker Medical Inc.
05.2012 - 09.2019
Strategic Sales Manager, Southeast US
CareFusion, Inc.
08.2006 - 05.2012
Master of Science (MS) - Sports Medicine
U.S. SPORTS ACADEMY
Bachelor of Science (BS) - Biology
PITTSBURG STATE UNIVERSITY
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