Anthony Deloache
Senior Regional Sales Manager
Austin,TX
Summary
Results-driven sales professional with extensive expertise in the beverage industry, recognized for a proven track record in building and nurturing strong customer relationships based on trust, rapport, and data-driven insights. Committed to delivering exceptional sales performance while consistently exceeding targets, leveraging a strategic approach to drive growth and profitability. Eager to contribute as a Sales Manager at Favorite Brands by utilizing exceptional interpersonal skills, effective time management, and innovative problem-solving abilities to foster team success and enhance market presence.
Overview
11
11
years of professional experience
2
2
Certifications
Work History
Senior Regional Manager
Zephyr Gin
2024.03 - Current
- Spearheaded process optimization initiatives that streamlined workflows, driving operational efficiency and reducing turnaround time across cross-functional teams.
- Coached, mentored, and developed high-performing sales talent, cultivating a performance-driven culture that boosted productivity and improved employee retention rates.
- Built and nurtured strategic relationships with key stakeholders and C-suite clients, converting accounts into long-term partnerships and consistently growing revenue and wallet share.
- Delivered exceptional customer experience by resolving escalations swiftly and implementing proactive account management strategies, resulting in increased client satisfaction and NPS scores.
- Drove regional market expansion by conducting territory analysis, forging strategic alliances, and successfully launching new branch locations, growing the company's market footprint.
- Exceeded sales quotas by establishing aggressive revenue targets, implementing pipeline management best practices, and deploying data-driven tactics to optimize the sales cycle.
- Managed daily, weekly, and monthly KPI reporting, leveraging sales analytics and CRM insights to sharpen demand forecasting, refine go-to-market strategy, and inform executive-level business planning.
Central Texas Sales Manager
Favorite Brands
2021.10 - 2024.03
- Spearheaded regional sales operations across Central Texas, leading and developing a team of 5 sales representatives to drive territory growth and exceed revenue targets.
- Managed a high-volume portfolio of 430+ SKUs across beer, wine, and spirits, including premium spirit brands such as Barrel and Mijenta and an extensive book of high-end old world wines, ensuring full market coverage and optimal product mix.
- Developed and executed comprehensive go-to-market strategies to accelerate brand performance, increase market share, and maintain a competitive edge in the beverage alcohol industry.
- Cultivated and maintained executive-level relationships with key accounts including Omni Hotels, The Hills at Lakeway, and the Emmer and Rye Group, driving brand loyalty, contract renewals, and long-term revenue growth.
- Designed and delivered sales training programs and coaching initiatives that elevated team performance, sharpened product knowledge, and resulted in consistent quota attainment across the region.
- Conducted comprehensive market analysis and competitive intelligence to identify emerging trends, leading to the successful introduction of 30+ new premium spirit SKUs into the regional market.
- Partnered cross-functionally with marketing teams to develop and execute brand activation campaigns, achieving a 15% increase in brand visibility and regional market penetration.
- Negotiated and managed high-value key accounts with top-tier retailers and distributors, securing strategic contracts that contributed to measurable regional revenue growth.
- Leveraged data-driven sales analytics and CRM insights to optimize territory strategy and pipeline management, delivering a 20% year-over-year increase in premium spirit category sales.
- Championed company-wide CRM adoption, improving client engagement, sales process efficiency, and overall visibility into the sales pipeline across the regional team.
General Manager
Mort Subite Belgian Beer Bar
2018.02 - 2021.07
- Cultivated and maintained strategic relationships with distributors, managing a diverse portfolio of 100+ SKUs and ensuring optimal product availability across all channels.
- Recruited, onboarded, and mentored top-tier talent, building a high-performing team culture rooted in product knowledge and customer-first service within the craft beer industry.
- Streamlined bar operations and implemented scalable processes, driving consistency in service delivery, compliance with cleanliness standards, and an elevated customer experience.
- Grew brand awareness by expanding social media presence and executing targeted marketing initiatives, resulting in significant revenue recovery and sales growth in a post-pandemic market.
- Delivered sustained profitability over four years of operation, consistently maintaining high customer satisfaction ratings and driving repeat business through strong client retention strategies.
- Led strategic business development trips to identify and secure new distribution partnerships, expanding market reach and strengthening the supply chain network.
FOH & Events Manager
Banger's Sausage House & Beer Garden
2017.01 - 2018.02
- Directed a team of employees, conducting enablement sessions on rotating beer taps
- Orchestrated and executed on-site and off-site events, enhancing brand awareness and driving attendance
- Achieved notable growth in bar patronage and sales through strategic initiatives.
Bar Manager
Creek Monkey Tap House
2016.08 - 2017.01
- Spearheaded recruitment, training, and development of bartenders, implementing performance evaluations
- Maintained a professional appearance and upheld excellent time management and communication skills, fostering a positive work environment.
Sous Chef & Manager
The Pairing Knife
2015.06 - 2016.07
- Assisted the executive chef in overseeing kitchen operations, including food and stock ordering, and provided kitchen supervision
- Recruited and trained new kitchen staff on weekly specials and promotional offerings.
Brewery Assistant
Central Coast Brewing
2015.07 - 2016.01
- Collaborated with the head brewer in planning beer production and maintaining equipment cleanliness
- Represented Central Coast Brewing at beer festivals and events, effectively increasing patronage
- Recipient of multiple prestigious Great American Beer Festival (GABF) awards
Education
Associate of Arts - Hospitality in Food Safety
California Polytechnic State University
San Luis Obispo, CABachelor of Arts - Broadcast Engineering
California Polytechnic State University
San Luis Obispo, CA2016-01
Skills
Account management
Sales reporting
Bid preparation
Operations management
Sales management
Staff training and development
Data-driven decision making
Sales strategy
Certification
Cicerone II
Timeline
Senior Regional Manager
Zephyr Gin
2024.03 - Current
Central Texas Sales Manager
Favorite Brands
2021.10 - 2024.03
General Manager
Mort Subite Belgian Beer Bar
2018.02 - 2021.07
FOH & Events Manager
Banger's Sausage House & Beer Garden
2017.01 - 2018.02
Bar Manager
Creek Monkey Tap House
2016.08 - 2017.01
Brewery Assistant
Central Coast Brewing
2015.07 - 2016.01
Sous Chef & Manager
The Pairing Knife
2015.06 - 2016.07
Associate of Arts - Hospitality in Food Safety
California Polytechnic State University
Bachelor of Arts - Broadcast Engineering
California Polytechnic State University