Anthony T. DiVenuti
Dallas
Summary
Strategic and seasoned leader in beverage industry, possessing over 20 years of expertise in distributor, brand, and account management. A strong aptitude for planning and executing sales route-to-market, key performance, and fiscal initiatives. Results-oriented executive with a strong background in business development and brand category management. Collaborative leadership style, proactive approach, with a keen ability to effectively translate complex concepts into tangible action plans. A proven leader with a strong management presence, capable of blending big-picture objectives with tactical considerations to inspire performance, build trust, and achieve record growth. Additional strengths include: Strategic Planning and Development, Method and Process Driven, Sales Strategy and Operations, Sales and Revenue Forecasting and Management, Market Analytics and Insights, Leadership and Communication, Distributor Management, and Federal and State Compliance.
Overview
22
22
years of professional experience
Work History
Founder
DevGroup LLC
08.2022 - Current
- Company Overview: Alcohol Beverage Industry Consulting & Contract Management
- Consulting and contract management services for developing and emerging brands in the beverage alcohol industry.
- Provide a range of services from brand discovery and development, market analytics and insights, procurement, production, cost analysis, and route-to-market strategy.
- Manage internal teams and external partnerships including distributor, sales, operations, and trade marketing.
- Advise and inform on Federal and State compliance and regulatory, collaborate with executive leadership and marketing, develop and execute strategic sales and commercial business plans.
- Implement KPI’s, and goal performance tracking systems.
- Alcohol Beverage Industry Consulting & Contract Management
Director Strategic Partnerships
Belfour Spirits
03.2022 - 08.2022
- Provide guidance on strategic partnerships, develop and implement partnership strategies to increase the reach and impact of ongoing efforts.
- Conceptualize new strategic initiatives built around or benefit from existing programs and partnerships.
- Oversee/develop existing and new revenue streams for organization and collaborate across multiple disciplines to successfully execute.
- Collaborate with cross-functional teams to structure and execute business initiatives, lead analysis and develop and communicate final recommendations for growing partner and strategic relationships.
- Use method driven approaches and processes to drive results through partnerships.
- Identify industry and competitive trends, collaborate with internal departments to facilitate strategic needs and fulfillment.
- Organize performance data and usage insights for sales strategy and operations.
- Develop new relationships proactively working across the business to improve processes.
- Understand the revenue and margin impact of strategic programs and initiatives.
- Coach, train and mentor sales team.
- Drive a relationship management program to support initiatives.
National Sales Director
Belfour Spirits
08.2019 - 03.2022
- Identify and develop sales plans and strategies for existing and emerging markets.
- Provide detailed sales, revenue and budget forecasts.
- Develop and manage reporting and financial tracking of strategic activities.
- Understand and advise on the revenue and margin impact of strategic activities and initiatives.
- Set quarterly and annual sales goals.
- Use method driven approaches and processes to drive results.
- Build and develop processes to maintain sales operations.
- Monitor and advise on competitive products and activities.
- Collaborate with cross-functional teams to structure and execute business initiatives.
- Work with executive leadership to ensure the organization hits sales and revenue goals.
- Work with Compliance to ensure all brand and state registrations are complete and up to date.
- Coordinate with Operations forecast updates to ensure timely production and operation.
- Collaborate with the Chief Executive Officer to convey real-time market conditions and trends.
- Collaborate with the Chief Financial Officer to develop Pro Forma, revenue forecast, margin impact of pricing, programming, initiatives and staffing.
- Work with Executive Leadership to develop and forecast new product innovation.
- Work with Distributor Executive Leadership on distribution contracts and new territory expansion.
Director Sales
Constellation Brands
01.2010 - 05.2019
- Executed distributor strategy, depletion & revenue plans, brand marketing programs, new product development initiatives driving market and category leading brand and revenue growth for Constellation Brands spirit portfolio.
- Collaborated with 6 regional managers, supervised 12 field sales managers plus interaction with 40+ distributor managers, finance and logistics managers and 200+ distributor salespeople to deplete 750K+ 9LE cases representing $68M+ in distributor revenue and $35M+ in net revenue.
- Accomplished 8% - year over year - average annual total volume and 10% average annual total net revenue increases.
- Maintained +50% sales gross profit points.
- Simplified process for communication of brand pricing, display and shelf position standards.
- Established sales (street) level achievement expectations and monthly incentives and program development procedures to support consistent execution.
- Developed and implemented a comprehensive on premise volume program which improved brand and size mix alleviating retail pressures and increasing profitability and revenue.
- Executed SVEDKA price increase delivering $580,000 net revenue increase while maintaining above market category volume growth.
- Initiated small size program with top 5 chain retailers creating 118% increase in volume, 100% increase in revenue.
Market Director
Leblon Cachaca
02.2007 - 01.2010
- Developed key growth sales strategies, tactics and action plans.
- Successfully executed these strategies to achieve volume and financial targets.
- Built strong distributor and national account relationships, identified and tracked consumer and market trends.
- Trained and educated sales, customer and consumers on brand, segment, category and beverage development.
- Assigned distributor partner(s); Opened six Midwest markets for new spirit brands in emerging categories.
- Executed beverage strategy in key national on-premise accounts.
- Developed and implemented national standards for brand presentation and event execution.
National Account Manager
The Gambrinus Company
01.2005 - 12.2006
- Led execution of sales and marketing programs for key national on-premise chain accounts.
- Responsibilities included planning and coordinating the annual business plan for assigned customers, driving accountability at the distributor level, development and profitability of assigned market segments, developing and maintaining rapport with high-level personnel from marketing, operations, and category management.
- Responsibility for the development and implementation of National initiatives within assigned accounts.
Mortgage Broker
01.2004 - 12.2005
- Responsible for working on behalf of the mortgage lender and borrowing individual by assembling and verifying all closing documents required by title insurance company and initializing loans.
- Knowledge of common mortgage products, programs and procedures.
- Comprehensive understanding of mortgage underwriting.
- Application of sales principles and techniques to promote and sell services.
Division Manager
Horizon Beverage
01.2003 - 12.2004
- Led a team of 5 highly motivated and successful salespeople focusing primarily on-premise with key retail customers in the Boston area.
- Managed sales goals and executed market strategy for a portfolio of suppliers.
- Developed and expanded key account relationships, managed account credits and supplier bill backs, trained new sales staff, conducted annual personnel reviews, interfaced with warehouse and transportation.
Director of Sales and Operations
Herman Marshall/Dry County Distilleries
- Increased YoY volume by 338%, revenue by 238%, and gross profit margins by 50% by utilizing method driven, analytic supported account, brand, and distributor management strategy.
- Defined route-to-market plan with distributor by identifying and targeting regional chains and key independent on-premise customers.
- Bolstered programming with key performance indicators and a monthly and quarterly review cadence.
- Created operational efficiency by creating and reducing costs and deploying capital resources more effectively.
- Communicated with the Board of Directors and Executive Leadership.
Executive Advisor
GO3 Vodka
- Conduct market research and analysis, provide strategic guidance, develop short and long-term brand objectives, recommend risk management strategies and communicate with stakeholders.
Vice President/General Manager
Volando Tequila
- Developed and executed comprehensive business plans, market analysis, brand discovery, and resource allocation.
- Oversaw daily operations, manage distributor network, budgets and costs.
- Forecasted volume and revenue targets.
- Collaborated with cross-functional teams, including sales, marketing, finance, and production.
Education
WSET Level II Spirits Certified - Advertising and Public Relations, History, Literature
Northeastern University
Boston, MA01.1994
Skills
- Strategic Planning & Development
- Method & Process Driven
- Sales Strategy & Operations
- Sales & Revenue Forecasting & Management
- Market analytics & insights
- Leadership & Communication
- Distributor Management
- Federal & State Compliance
- Brand management
- Business consulting
- Revenue optimization
References
References provided upon request.
Activities
- Member, Exchange Club, Lake Highlands – Dallas, TX
- Member, Dallas Stars Friends of the Alumni Asc. – Dallas, TX
- Ice hockey (player)
- USA Hockey level 4 certified Ice Hockey Coach
- Recreational golf & tennis player
- Husband & father of triplet 16-year-old boys
Timeline
Founder
DevGroup LLC
08.2022 - Current
Director Strategic Partnerships
Belfour Spirits
03.2022 - 08.2022
National Sales Director
Belfour Spirits
08.2019 - 03.2022
Director Sales
Constellation Brands
01.2010 - 05.2019
Market Director
Leblon Cachaca
02.2007 - 01.2010
National Account Manager
The Gambrinus Company
01.2005 - 12.2006
Mortgage Broker
01.2004 - 12.2005
Division Manager
Horizon Beverage
01.2003 - 12.2004
Director of Sales and Operations
Herman Marshall/Dry County Distilleries
Executive Advisor
GO3 Vodka
Vice President/General Manager
Volando Tequila
WSET Level II Spirits Certified - Advertising and Public Relations, History, Literature
Northeastern University
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