Anthony Enechukwu
Summary
Entrepreneurial MBA candidate who co-founded and scaled profitable retail business from concept to ~$300K in annual revenue. Proven expertise in financial modeling, strategic research, market analysis, and cross-functional project execution. 4 Year Division 1 Football Captain
Overview
6
6
years of professional experience
Work History
Co-Founder, Marketing Director & Financial Analyst
House of Drip Clothing Store
03.2020 - Current
- Co-founded and scaled profitable clothing business to ~$300K annual revenue, achieving profitability within 18 months and growing revenue 35% YoY through strategic business model development and disciplined financial management.
- Expanded market reach by launching a new geographic region and growing brand engagement 30%, generating $40K+ in new revenue through competitive market research, customer segmentation, and targeted digital campaigns that increased acquisition 40% and retention 25%.
- Optimized financial performance by improving forecast accuracy 10–15% and recovering $15K in capital, developing data models, conducting SKU-level analysis, and implementing pricing strategies that increased inventory efficiency 18%.
- Increased marketing ROI 45% by implementing attribution tracking, conducting A/B testing on campaigns, coordinating influencer partnerships, and reallocating budget based on CAC/LTV analysis—driving 15K+ followers and 200+ monthly conversions.
Strategy & Operations Intern
TechVenture Solutions
01.2025 - 05.2025
- Developed go-to-market strategy for new product launch by conducting market research across 5 verticals, analyzing competitive positioning, and delivering recommendations that informed $500K+ investment decisions.
- Improved operational efficiency 20% by mapping business processes, identifying 8 bottlenecks, conducting TAM/SAM/SOM analyses, and implementing data-driven solutions across 4 departments.
- Drove cross-functional strategic initiatives by coordinating stakeholder alignment, managing timelines, and facilitating communication between product, sales, operations, and finance teams.
Compliance Intern
Gardner-Webb Athletic Department
08.2024 - 12.2024
- Ensured 100% on-time compliance reporting by researching 40+ NCAA compliance issues and translating regulatory data into structured reports for internal leadership review.
- Supported compliance operations for ~600 student-athletes across 22 Division I sports by strengthening data tracking, documentation accuracy, and reporting processes.
- Contributed to team schedules for 700+ athletes and staff by organizing materials, supporting analytics-driven compliance education, and reinforcing process discipline.
Education
Master's - Business Administration
Jackson State University
Jackson, MS12.2026
Bachelor of Science - Business Management
Gardner-Webb University
Boiling Springs, NC04.2025
Bachelor of Science - Finance Coursework
Western Michigan University
Kalamazoo, MISkills
- Technical: Excel (Advanced), SQL, Tableau, Power BI, Mode Analytics, PowerPoint, Google Analytics
- Strategic & Analytical: Market Research & Analysis, Financial Modeling, Business Valuation, Data Modeling, TAM/SAM/SOM Analysis
- Entrepreneurship & Marketing: Business Model Development, 0-to-1 Building, P&L Management, Go-to-Market Strategy, Digital Marketing, Campaign Analytics, Marketing ROI Analysis, Brand Development
- Additional: Igbo (fluent)
Timeline
Strategy & Operations Intern
TechVenture Solutions
01.2025 - 05.2025
Compliance Intern
Gardner-Webb Athletic Department
08.2024 - 12.2024
Co-Founder, Marketing Director & Financial Analyst
House of Drip Clothing Store
03.2020 - Current
Master's - Business Administration
Jackson State University
Bachelor of Science - Business Management
Gardner-Webb University
Bachelor of Science - Finance Coursework
Western Michigan University