Summary
Overview
Work History
Education
Skills
Certification
Timeline
Generic

Anthony Fongaro

Arlington Heights,IL

Summary

Results-driven digital marketing specialist with 5+ years of experience leading multi-channel campaigns across paid search, social media, email, and content platforms. Proven success managing advertising efforts on Meta, TikTok, Pinterest, Snapchat, and YouTube, with deep knowledge of Google Ads and Analytics. Skilled in content creation, SEO/SEM, and website optimization using WordPress. Adept at translating data into actionable insights, coordinating A/B testing, and driving measurable growth across B2C and DTC brands.

Overview

5
5
years of professional experience
1
1
Certification

Work History

Freelance Content Creation

HotCars & The Gentleman Racer
07.2020 - Current
  • Produced engaging automotive content including new car reviews, used car reviews, curated lists, and industry news updates, tailored to diverse enthusiast audiences.
  • Delivered in-depth analysis and clear, compelling writing that balances technical details with accessible language, enhancing reader engagement and trust.
  • Researched and stayed up-to-date on automotive trends, ensuring content remained timely, relevant, and authoritative.
  • Collaborated with editorial teams to maintain consistent brand voice and style, adapting to each publication’s unique audience.
  • Crafted SEO-friendly headlines and copy to boost online visibility and drive organic traffic.

Senior Digital Media Associate

Hearts and Science
07.2024 - 04.2025
  • Managed $1M+/month in paid media spend across Google, Meta, TikTok, Pinterest, and YouTube.
  • Executed full-funnel strategies across awareness, consideration, and conversion stages.
  • Decreased CPCs and CPMs by ~40% through bid strategy optimization, creative testing, and advanced audience segmentation.
  • Ran Demand Gen and search campaigns in SA360, Google, and Bing, optimizing toward maximum clicks.
  • Partnered with cross-functional teams to align creative and audience strategies for greater performance impact.

Performance Media Senior Analyst

Spark Foundry
01.2023 - 12.2023
  • Developed and executed comprehensive social media campaigns across Meta, TikTok, Snapchat, and Pinterest, driving engagement and conversions aligned with client goals.
  • Managed and optimized search campaigns on Google Search, Google App, Waze, Yelp, and Apple App Store, overseeing ad spend to maximize return on investment.
  • Conducted A/B testing and analysis to refine targeting, creative assets, and bidding strategies, contributing to continuous campaign performance improvements.
  • Created detailed status decks and client documentation to communicate campaign progress and insights clearly.
  • Collaborated with third-party partners to enhance marketing strategies, leveraging data-driven insights to support client objectives.
  • Contributed to campaign optimization strategies, supporting cross-functional teams to improve overall campaign effectiveness.

DTC Marketing Specialist

Packable
05.2021 - 08.2022
  • Designed and executed multi-channel marketing campaigns for Pharmapacks and Splashe Brands, utilizing Google Ads, Google Analytics, and Google Merchant Center to maximize reach and conversions.
  • Managed and optimized affiliate marketing programs via C.J. Affiliate, increasing brand visibility and driving measurable revenue growth.
  • Oversaw marketing accounts across platforms including Google, Ibotta, and Rakuten, ensuring campaign consistency and delivering strong performance metrics.
  • Created and implemented targeted email marketing campaigns using Klaviyo, enhancing customer engagement, retention, and lifetime value.

Digital Marketing Strategist - Contract

Kemper Insurance
11.2020 - 01.2021
  • Led digital strategy across email, CMS, website optimization, paid search, and social media, driving stronger brand performance and user engagement.
  • Analyzed campaign performance using Google Analytics and other tools, identifying opportunities for optimization and increasing conversion rates.
  • Created and presented in-depth performance reports to senior leadership, translating data into actionable recommendations.
  • Managed A/B and multivariate (A/B/x) testing across platforms to refine messaging, creative, and targeting, ensuring cohesive brand communication and campaign effectiveness.

Education

Bachelor of Arts - Advertising

Bradley University
Peoria, IL
05-2012

Skills

  • Account management
  • Acoustic Silverpop
  • Content Creation
  • Google Ads
  • Meta
  • Pinterest
  • SEO
  • TikTok
  • WordPress
  • YouTube

Certification

  • Google Ads Search
  • Google AI-Powered Shopping Ads
  • Google Search Ads 360
  • Meta Certified Media Buying Professional
  • Pinterest Advertising Essentials
  • Snapchat Ads Manager
  • TikTok Media Buying

Timeline

Senior Digital Media Associate

Hearts and Science
07.2024 - 04.2025

Performance Media Senior Analyst

Spark Foundry
01.2023 - 12.2023

DTC Marketing Specialist

Packable
05.2021 - 08.2022

Digital Marketing Strategist - Contract

Kemper Insurance
11.2020 - 01.2021

Freelance Content Creation

HotCars & The Gentleman Racer
07.2020 - Current

Bachelor of Arts - Advertising

Bradley University

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