Anthony Fuscaldo
Wayne,PA
Summary
Strategic and results-driven Senior Vice President of Sales with a track record of leading high-performing teams, scaling revenue, and driving market expansion. Expert in sales strategy, team development, and operational execution. Data-driven leader known for building strong client partnerships, unlocking new business, and consistently exceeding growth targets.
Overview
21
21
years of professional experience
Work History
Senior Vice President of Sales
iHeartMedia
Philadelphia, PA
03.2024 - 05.2025
- Directed a team of Account Executives and Sales Managers across multiple revenue lines, including broadcast, digital, podcasting, network, events, and CTV.
- Developed and executed a sales operations strategy, optimizing CRM systems and pipeline management to drive forecasting accuracy and team performance.
- Recruited, hired, and coached top-performing sales talent while building a strong, positive team culture centered on trust, collaboration, and high accountability. Fostered an environment where people were motivated to grow, support one another, and consistently exceed expectations.
- Utilized AI tools to streamline prospecting, accelerate lead generation, and conduct in-depth market research, improving outreach efficiency and targeting accuracy.
- Partnered closely with sellers in prospecting, client needs analysis, and sales presentations to drive new business and deepen client relationships.
- Analyzed sales data to identify trends, uncover opportunities, and inform strategy across departments.
- Directed weekly sales meetings and executive presentations to align goals, track progress, and ensure accountability.
- Honored with “2024 Market of the Year” recognition for top-tier performance in revenue growth, client retention, and team engagement.
Division Sales Manager
Carvertise, Mid Atlantic
Wilmington, DE
04.2021 - Current
- Directed sales planning, hiring, coaching, and account strategy for a team of four Sales Directors, driving performance, and team growth.
- Developed and executed engagement plans to grow revenue across a non-traditional, out-of-home platform through strategic prospecting and outreach.
- Managed personal sales quota while simultaneously leading team-wide initiatives and business development efforts.
- Built strong industry relationships through targeted networking and trade show participation, resulting in ongoing new business opportunities.
- Led CRM implementation to enhance pipeline visibility, streamline reporting, and improve forecasting accuracy.
- Introduced new sales methodologies, leveraging analytics and measurement tools to optimize targeting and drive incremental revenue.
Senior Account Executive
Intersection
Philadelphia, PA
10.2017 - 04.2021
- Created, sold, and implemented transit out-of-home marketing programs for local and national clients, including national advertisers.
- Grew client portfolio revenue from $3.5M in 2017 to $5.1M in 2019 through strategic account development and retention.
- Generated over $500K in new business annually through targeted prospecting, referrals, and active involvement in industry associations.
- Negotiated and secured multi-year, multi-million-dollar naming rights agreements for high-visibility company assets.
- Closed the first-ever Tier 2 automotive vertical program for the Philadelphia office, setting a precedent for regional category expansion.
- I quickly mastered the structure and methodology of the out-of-home industry, adapting sales strategies to align with market dynamics and client needs.
- Rapidly adapted to the out-of-home advertising space, gaining deep knowledge of industry structure, and sales best practices.
Senior VP of Sales / Director, Agency Partnerships
iHeartMedia
Bala Cynwyd, PA
01.2013 - 06.2017
- Managed a $40M+ revenue portfolio across all iHeartMedia Philadelphia assets, including Broadcast, Digital, Events, and Podcasting.
- Consistently exceeded corporate revenue targets, and outpaced both internal benchmarks and industry market growth.
- Fostered a collaborative, high-performance sales culture for a 40-person team, including Sales Managers, Account Executives, and Sales Support.
- Designed and implemented a salary-based compensation model to improve talent recruitment, retention, and long-term performance.
- Developed a client growth strategy framework to help Account Executives expand existing accounts and uncover new revenue opportunities.
- Launched the organization’s first cluster-based sales model to drive cross-platform selling and increase operational efficiency.
- Contributed to the creation of iHeartMedia’s Multi-Market Partnership Strategy, helping to scale national advertiser engagement.
- Created a market-specific capabilities presentation, and led sales team training on emerging media strategies and integrated solutions.
- Oversaw strategic pricing and inventory utilization to maximize revenue yield and market competitiveness.
- Directed revenue forecasting processes on a weekly, monthly, and quarterly basis to inform financial planning and sales strategy.
- Led the implementation of Salesforce CRM and collaborated on Tableau dashboard integration to improve data access, pipeline visibility, and performance tracking.
General Sales Manager / Director of National Sales
Clear Channel Media & Entertainment
Bala Cynwyd, PA
04.2004 - 02.2013
- Managed revenue across multiple Clear Channel platforms including Broadcast Radio, iHeartRadio, Digital Assets, and On-Site Events.
- Developed relationships with key clients and decision makers resulting in year over year revenue growth.
- Recruited, hired and trained local sales team.
- Reviewed all Account Executive proposals prior to submission and actively participated in the negotiation process.
- Collaborated with Director of Revenue Management on strategic pricing and effective inventory usage
- Assisted the Vice President of Sales with weekly forecasting.
- Created new revenue streams through the development of original station events.
- Directed the reconstruction of the National Sales Department for Clear Channel’s six-station Philadelphia Radio Cluster
- Communicated and strategized with Clear Channel Radio Sales national sellers to secure spot radio revenue from major advertising agencies.
Education
Bachelor of Political Science -
The University of Scranton
05.1995
Skills
- Sales strategy development
- Sales forecasting
- Executive presentations
- Sales presentations
- Multichannel selling
- Lead generation
- Lead prospecting
- Revenue generation
- Sales pipeline management
- Pricing strategy
- Sales team leadership
- CRM software proficiency
Timeline
Senior Vice President of Sales
iHeartMedia
03.2024 - 05.2025
Division Sales Manager
Carvertise, Mid Atlantic
04.2021 - Current
Senior Account Executive
Intersection
10.2017 - 04.2021
Senior VP of Sales / Director, Agency Partnerships
iHeartMedia
01.2013 - 06.2017
General Sales Manager / Director of National Sales
Clear Channel Media & Entertainment
04.2004 - 02.2013
Bachelor of Political Science -
The University of Scranton
Similar Profiles
Heather JohnsonHeather Johnson
Senior Account Executive at iHeartMediaSenior Account Executive at iHeartMedia
Alexandra GutierrezAlexandra Gutierrez
Accounts Receivable & Collections Manager at iHeartMediaAccounts Receivable & Collections Manager at iHeartMedia
Sandra HerreraSandra Herrera
Inventory Revenue Manager at IHeartMediaInventory Revenue Manager at IHeartMedia
Zachary BarbarisiZachary Barbarisi
Server at Mercato RistoranteServer at Mercato Ristorante
Giovanni CollmanGiovanni Collman
Cadet S3 Operations Officer at NACadet S3 Operations Officer at NA