Anthony Galizia
Geneva,IL
Summary
Versatile and driven professional with a proven track record in digital marketing and logistics. Combining strategic expertise in online marketing and sales campaigns with hands-on experience coordinating complex shipping and supply chain operations.
Overview
3
3
years of professional experience
4
4
Certificate
Work History
Co-Founder
GW Branding Group LLC
2022.05 - Current
- Developed key operational initiatives to drive and maintain substantial business growth.
- Managed 22 clients across a broad range of industries including home services, general construction, medical, and B2B.
- Aligned organizational objectives with the company mission to increase business growth and integrate work strategies.
- Established foundational processes for business operations.
- Conducted target market research to discover customer needs and analyze competitor trends.
- Developed marketing materials and campaigns to boost brand awareness and customer engagement.
- Identified business development challenges and customer concerns for proactive resolution.
- Introduced new methods, practices, and systems to reduce turnaround time.
- Negotiated service contracts for digital marketing.
- Negotiated website development contracts.
Account Manager
R+L Global Logistics
2021.12 - 2022.05
- Built and strengthened long-lasting client relationships based on accurate price quotes and customer-centric terms.
- Addressed problems with accounting, billing, and service delivery to maintain and enhance client satisfaction.
- Coordinated with internal teams to facilitate prompt delivery of client's freight.
- Negotiated lane prices, terms of sales, and service contract agreements.
- Consulted with clients to create the best supply chain routes.
- Generated $500,000 in revenue with average GPM of 23% within 6 months.
- Established new relationships in drayage, securing new service contracts for R+L Global.
- Utilized logistics software to manage, monitor, and track shipments from origin to destination.
- Prepared and submitted reports on import and export activity to management.
- Monitored and maintained import and export tracking systems for delivery of accurate and up-to-date records of shipments.
- Investigated discrepancies in shipping documents and resolved issues with vendors.
- Negotiated freight rates with carriers for domestic drayage transportation of goods.
Digital Marketing Coordinator
Contracted Services
2021.10 - 2022.05
- Managed marketing campaigns to cultivate brand awareness and drive website traffic for the medical and home services industries.
- Negotiated 10 website project contracts.
- Drove email acquisition and marketing campaigns to support key business initiatives across account management, new business development, and customer experience.
- Monitored and optimized advertising campaigns using Google Ads.
- Prepare detailed campaign reports and digital marketing strategies, communicating key findings to clients.
- Optimized client's websites and main corporate blog to boost SEO traffic to sites.
- Multi-tasked across multiple functions and roles to meet deadlines and organizational expectations.
- Applied emerging technologies to update and maintain site applicability.
- Developed technical solutions required to accommodate specific user-facing assets
- Adhered to SEO best practices while designing sites.
- Planned website development, converting mockups into usable web presence.
- Analyzed SEO outreach goals and presented findings to the marketing director.
- Recommended website architecture, content, and linking changes to improve SEO positions for target keywords.
- Managed SEO campaign expenses, estimated monthly costs, and reconciled discrepancies to maximize budget.
- Executed tests, collected and analyzed resulting data, and identified trends and insights to achieve maximum ROI in paid search campaigns.
- Collaborated with team to investigate critical SEO-related issues and provided impactful solutions.
- Researched and analyzed competitor websites and advertising links to gain insight into new strategies.
Sales & Marketing Coordinator
Linked Equipment
2021.04 - 2021.10
- Coordinated flatbed shipments for manufactured buildings, overseeing the entire process from the manufacturing site to destination facilities.
- Established and nurtured relationships with flatbed carriers, obtaining competitive rate quotes and ensuring timely and efficient deliveries.
- Managed the procurement of shipping containers from sales companies in Long Beach, CA, maintaining communication and securing a reliable supply.
- Orchestrated the routing of purchased shipping containers to the manufacturing facility in Phoenix, aligning with production timelines.
- Collaborated with internal teams to integrate shipping logistics seamlessly with production schedules, optimizing overall efficiency.
- Maintained detailed records of shipping and logistics activities, including carrier information, rate quotes, and delivery timelines.
- Proactively addressed and resolved any issues or delays in the shipping process to minimize disruptions.
- Coordinated with various departments, such as production, sales, and finance, to streamline processes and enhance overall operational effectiveness.
- Executed digital campaigns to improve brand awareness and online presence.
- Supported sales staff by providing market trends, account analyses, and new product information.
- Collaborated with sales and marketing teams to coordinate promotional activities.
- Monitored and reported on sales performance metrics to inform decision-making.
- Increased social media presence by 200% - 10,000% on various platforms such as LinkedIn, Instagram, Twitter, & Facebook.
Education
Bachelor of Science - Marketing & Advertising
Grand Canyon University
Phoenix, AZ08.2021
Skills
- Stakeholder Communications
- Shipment Procedures
- Rate Negotiations
- Efficient Routing
- Drayage & FTL
- Automation Technology
- Website Creation
- SEO Strategies
- Business Development and Retention
- Trend Forecasting
- Advertising Campaign Development
- Materials Movement
Affiliations
Business Networking International - Chapter President
Certification
- Certified SEO Specialist, Hubspot - 2023
- Certified Inbound Sales, Hubspot - 2021
- Certified Email Marketing, Hubspot - 2021
- Certified Digital Marketing, Google - 2022
Timeline
Co-Founder
GW Branding Group LLC
2022.05 - Current
Account Manager
R+L Global Logistics
2021.12 - 2022.05
Digital Marketing Coordinator
Contracted Services
2021.10 - 2022.05
Sales & Marketing Coordinator
Linked Equipment
2021.04 - 2021.10
Bachelor of Science - Marketing & Advertising
Grand Canyon University
- Certified SEO Specialist, Hubspot - 2023
- Certified Inbound Sales, Hubspot - 2021
- Certified Email Marketing, Hubspot - 2021
- Certified Digital Marketing, Google - 2022
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