Anthony Goicochea
West Palm Beach,FL
Summary
As a candidate for Associate Director for the West Palm Beach Area, I am prepared to lead and cultivate my staff in exceeding Sales and operational goals. I bring to the table 13 plus years of experience and a proven skillset in sales, operations, and customer service first as a Retail Sales Consultant then as an Assistant Retail Store Manager and now as a Retail Store Manager at the Okeecboee, West Boynton Wellington and Northlake Locations. With several achievements in my current role, I seek to advance my position and responsibilities in a bigger role. Agile and adaptable staff leader with stellar work history, motivational approach and upbeat nature. Skilled at training employees and leveraging organized approaches to handle daily planning, scheduling and customer service requirements. Forward-thinking and industrious with diplomatic communication style focused on maximizing engagement and satisfaction.
Overview
14
14
years of professional experience
Work History
RETAIL STORE MANAGER
AT&T MOBILITY
05.2018 - Current
- Mentor and train team members to sales success through observation, coaching, and counseling
- Provide strong leadership, motivational and analytical skills; leading a team by example and setting a high level of personal and professional conduct
- Supervision of Sales Associates; actively involved in hiring and accountability of associates
- Handle escalated customer situations and make equitable decisions for the customer and the company
- Solicit, coordinate, schedule, and participate in community events
- Pro-actively develop personal leadership behaviors by seeking out additional training and development
- Maintaining good employer/employee communication
- Managing Inventory, weekly and monthly inventory
- Ongoing sales, product and compliance trainings
- Monitoring and prioritizing workflow and schedules
- Merchandising and appearance of the store.
ASSISTANT STORE MANAGER
AT&T MOBILITY
10.2014 - 04.2018
- Maintain a high level of success in Entertainment sales (DTV, DTV Now, Uverse TV and Broadband) and Business Sales (CRU, Fleet Complete) for 2016 and 2017
- Educate employees of the benefits of selling AT&T entertainment and wireless solutions
- Meets all sales objectives and handle all administrative aspects of the sales
- Maintain strong knowledge of all Company products, Entertainment solutions accessories, pricing plans, promotions and service features
- Adapting and agile to AT&T current strategy (Entertainment, Business solution and Content) and driving the sales in those metrics
- Coaching, document sales performances and using what we observed to help make representative next transaction a more complete customer experience
- Provides efficient, courteous customer service and assistance in all aspects of product offerings and services.
RETAIL SALES CONSULTANT
AT&T MOBILITY
07.2010 - 09.2014
- To help educate employees of the benefits of selling AT&T wireless and home solutions
- Meets all sales objectives and handle all administrative aspects of the sales
- Maintain strong knowledge of all Company products, accessories, pricing plans, promotions and service features
- Completing customer contracts and warranties, pulling products from inventory, accepting customer payments and filing the completed orders
- Maintain knowledge of competitive offers and provide critical market feedback to the employees, local competition and product/service needs
- Handle service inquiries from customers
- Provides efficient, courteous customer service and assistance in all aspects of product offerings and services.
Education
Associate of Science - Bussiness Administration
05.2025
Skills
- Customer Satisfaction
- Verbal Communication
- Technical skills
- Sales Development
- Upselling strategies
- Sales orientation
- Teamwork and Collaboration
- Sales Goals Attainment
- Relationship Building
- Strong Communication and Interpersonal Skills
- Meeting Sales Goals
- Team Leadership
- Team Cooperation
Accomplishments
- Top 3 in Market in Total Voice Gross adds in 2020,2021,2022,2023
- 2024 Q1 top 4 in Market for Voice Gross adds
- 2024 Q1 #1 in Total Voice Gross adds
- Top 5 in Market for new Fiber (110)
- Manage Flagship location 2020,2021,2022,2023
- Location Biz Expert 2020,2021,2022,2023
- Audit 2024 84%
- Summit Winner 2016 and 2019
- 2 ASM promoted to RSM in 2022
- 20 Direct Report Promoted Since 2018
- CLS Completion 7 years
- MDP Graduate 2017
- 5x Star Award Winner 2016/2017
Achievements Professional Development
Experienced in effectively managing and coaching diverse team members. Skilled in implementing management fundamentals- planning, organizing, and oversight., Committed to professional development through trainings within the company and personal directives. Successfully established a reputation with team members to foster open communication, feedback and development of the staff., Able to effectively communicate in both English and Spanish with customers and provide exemplary service. Excellent written and oral communication skills to transmit ideas and goals that are understandable and ultimately executed.
Languages
Spanish
Professional Working
Timeline
RETAIL STORE MANAGER - AT&T MOBILITY
05.2018 - Current
ASSISTANT STORE MANAGER - AT&T MOBILITY
10.2014 - 04.2018
RETAIL SALES CONSULTANT - AT&T MOBILITY
07.2010 - 09.2014
PALM BEACH STATE COLLEGE - Associate of Science, Bussiness Administration