Anthony Grillo
Boca Raton,FL
Summary
Industrious Manager dedicated to keeping operations efficient and smooth by delivering successful leadership and team management at all levels. Experienced in administering budgets, overseeing personnel needs and solving routine and complex problems. Familiar with multiple sectors of the beauty industry and proactive in capturing new customers and business opportunities. Pursuing new professional challenges and eager for growth and career advancement opportunities.
Overview
14
14
years of professional experience
Work History
CENTER MANAGER
HairClub
12.2021 - Current
- Spearheaded process improvements, leading to enhanced efficiency in service delivery and increased customer loyalty.
- Monitored financial performance indicators regularly to make informed decisions regarding budgeting adjustments or investments in new resources as needed.
- Oversaw the recruitment, hiring, and onboarding processes to ensure a skilled workforce capable of meeting center objectives.
- Successfully resolved client concerns by actively listening to their needs and proposing viable solutions that met their expectations.
- Introduced various initiatives aimed at improving employee engagement levels within the workplace which led to reduced turnover rates amongst staff members.
- Implemented cost-saving measures to reduce operational expenses while maintaining high-quality services for clients.
- Promoted a culture of teamwork through effective leadership, open communication channels, and regular team-building activities.
- Ensured compliance with all relevant regulations, maintaining a safe and secure environment for staff members and clients alike.
STYLIST | COLORIST | REGIONAL BRAND EDUCATOR
Modern Salon and Spa | HCBeauty
12.2009 - 07.2021
- Full-time Senior Stylist (salon division) 2009 - 2021.
- Regional Brand Educator for HCBeauty – Organethic Pure Care, EVO, TrueKeratin, INCAGlow (distribution division) 2020 - 2021.
- Creator / Lead Educator for the ModernMale program 2009 - 2014.
- Lead Salon Trainer for Keratin Complex 2009 - 2014.
- Involved in onboarding of new team members through shadowing process.
- Lead Stylist / Artistic Director for creative and offsite event team.
STORE MANAGER
Sunglass Hut
12.2018 - 10.2020
- Oversee daily store functions, including selling and sales plan, sales associate training and coaching, recruiting, store merchandising and inventory control.
- Providing luxury eyewear customer service needs by developing lasting rapport with consumers; Developing and implementing growth plans for individual associates.
- Reviewing and delivering updated product knowledge, brand launches and company protocols through digital online LuxU courses.
- Complete turnover of store teams to support brand standards and level of professionalism.
- Decrease in store damages/losses through loss prevention initiative; holding standards for quality control.
- Increase in store profits through brand education/coaching on multi-unit transactions; 1.5% comp over LY.
SALES & EDUCATION COORDINATOR (Estée Lauder – Ulta Division)
Estée Lauder Companies
09.2017 - 06.2018
- Supervised 21 Ulta Accounts with sales volumes between $100,000 to $235,000 annually in DFW – 13 doors above plan, 5 doors meeting plan, while developing and implementing growth plans for underperforming locations.
- Managed, trained, onboarded, and recruited over 60 Brand Specialists across the territory with 1-on-1 in store training and quarterly onsite training at brand headquarters for Brand Specialists and Ulta Team Members – updated product knowledge, launches, protocols, brand schematics, and industry trend practice along with individualized reviews of current strengths, hands-on training, and coaching through analysis of open opportunities in selling methods.
- Envisioned and executed weekly events to generate animation with the store through brand focus with an emphasis for locations needing to recover from profit loss.
- Increased sales 111.4% in the span of 8 months ($1,190,951 Actual vs 1,086,651 Goal).
- Fiscal YTD (July 2017 YTD 114.1% - $1,748,293 Actual vs 1,531,999 Goal).
- Acquired 3 new accounts as part of the Estée Lauder expansion into Ulta stores.
NORTHEAST REGIONAL BRAND EDUCATOR | TEXAS BRAND EDUCATOR | SALES CONSULTANT
Brazilian Professionals
12.2015 - 06.2018
- Achieved minimum average company goal – 50% of class attendance/minimum $300 per purchase.
- Classes designed to introduce, reeducate, and expand product line.
- Created reports for upper management to provide sales-to-goal analysis and feedback of the class and stylist/salon contacts for internal use.
- Acted as platform artist for national shows.
REGIONAL HAIR COLOR EDUCATION MANAGER
Neill Corporation – Aveda Distributor South East
07.2016 - 07.2017
- Directly reported to Director of Color Sales and Education for Aveda as Education Manager for TX, AK, and OK; Worked directly beside 8 Salon Development Partners; Directed education to stylist/staff members quarterly to include new product launches, spring trends, formulations; Created cluster training for smaller accounts in territories to reduce travel costs and maximize information output, allowing for additional focus and time on larger accounts to maintain and exceed goals
- Maintained an 8% increase over budget and plan for FY 2017
- 144 Salon Accounts each generating between $10,000 to $500,000 in revenue based on volume
- Average annual account at $255,000 in color business.
- Designed differentiated instruction based on individual needs, fostering inclusive classrooms where all stylists could thrive academically.
- Established a positive learning environment through clear expectations, consistent routines, and effective communication with stylists and staff.
SENIOR STYLIST | SMOOTHING SPECIALIST
Fulgere Salon and Spa – Aveda Concept Salon
07.2015 - 07.2016
- Developed long-lasting relationships with clients, leading to a steady stream of referrals and increased business opportunities.
- Mentored junior stylists through hands-on training, fostering professional development and enhancing team performance.
- Collaborated with colleagues on special projects, such as editorial shoots and fashion shows, showcasing teamwork and versatility.
- Attended ongoing educational courses to stay current on industry trends, incorporating new techniques into daily practice.
- Enhanced client satisfaction by providing personalized consultations and recommending suitable hairstyles, colors, and products.
- Increased client retention by consistently delivering high-quality results tailored to individual preferences.
NORTHEAST REGIONAL BRAND MANAGER | NATIONAL BRAND EDUCATOR | SALES CONSULTANT
Peter Coppola Beauty
10.2014 - 12.2015
- Provide analysis, solutions, and general marketing expertise to help with successful selling of product line.
- Sales goals provided by regional distributors through local sales representatives during all detailing with respected markets.
- Full evaluations of daily travel and sales submitted to both upper management and distributors respectively.
- Aid in development of core educational programs to ensure brand consistency.
- Core team member for national stage events.
Education
Cosmetology License - Cosmetologist
Empire Beauty School
Matthews, North Carolina, United StatesSkills
- Operations Oversight
- Sales Proficiency
- Staff Leadership
- Regulatory Standards
- Customer Service
- Trend Monitoring
- Product Knowledge
- Relationship Building
- Teamwork and Collaboration
- Business Development
- Strategic Planning
- Workforce Management
Timeline
CENTER MANAGER
HairClub
12.2021 - Current
STORE MANAGER
Sunglass Hut
12.2018 - 10.2020
SALES & EDUCATION COORDINATOR (Estée Lauder – Ulta Division)
Estée Lauder Companies
09.2017 - 06.2018
REGIONAL HAIR COLOR EDUCATION MANAGER
Neill Corporation – Aveda Distributor South East
07.2016 - 07.2017
NORTHEAST REGIONAL BRAND EDUCATOR | TEXAS BRAND EDUCATOR | SALES CONSULTANT
Brazilian Professionals
12.2015 - 06.2018
SENIOR STYLIST | SMOOTHING SPECIALIST
Fulgere Salon and Spa – Aveda Concept Salon
07.2015 - 07.2016
NORTHEAST REGIONAL BRAND MANAGER | NATIONAL BRAND EDUCATOR | SALES CONSULTANT
Peter Coppola Beauty
10.2014 - 12.2015
STYLIST | COLORIST | REGIONAL BRAND EDUCATOR
Modern Salon and Spa | HCBeauty
12.2009 - 07.2021
Cosmetology License - Cosmetologist
Empire Beauty School