ANTHONY HALL

• Streamlined event logistics for seamless execution, contributing to positive attendee experiences.
• Strengthened relationships with vendors and partners, ensuring reliable support for future events.
• Facilitated post-event debriefs with stakeholders to identify areas of success as well as opportunities for improvement.
• Answered general marketing department inquiries by email, phone, and mail.
• Developed visually engaging marketing materials to support product launches and promotions.
• Collaborated with external agencies on advertising campaigns, ensuring alignment with overall marketing objectives.
• Conducted market research to identify industry trends and generate actionable insights for strategic planning purposes.

• Daily tasks include managing a team to execute all field sales, initiatives, and priorities at a local, regional, and national level
• Led sales calls with team members to establish sales and customer retention goals
• Assist in building strong customer relationships at all levels, by participating in monthly and quarterly business reviews
• Monitored customer preferences to determine the focus of sales efforts
• Led key initiative business indicators such as revenue, volume, gross profit, and productivity
• Accountable for customer satisfaction partner with local customers to identify opportunities to grow their business
• Instrumental in strengthening and streamlining the communication bridge with San Antonio's second largest customer, Walmart resulting in a significant increase in sales and over 25% improvement in the Walmart scorecard
• This resulted in increased displays, improved customer service, and fewer returned cases
• Increased sales revenue by developing and implementing effective sales strategies for the district.
• Successfully improved the overall capabilities of the large store Sales Team by requiring the account manager's active involvement in training via teaching and hands-on participation.

Direct all aspects of warehouse operations, sales, and distribution for two facilities generating $84M in annual revenue. Administer a $19M OPEX budget with a +2% Growth Rate EBITDA (2016 YTD).

Manage a team of five direct reports and +150 employees driving sales growth across Large Store, Small Store, and Food Service channels. Provide direction and leadership to Market Unit teams, negotiate vendor agreements, and develop relationships with strategic partners to help expand the footprint of multiple products in the market.

• Enhanced team collaboration through regular communication, goal setting, and performance evaluations.
• Worked closely with organizational leadership and board of directors to guide operational strategy.
• Established a culture of continuous improvement by fostering open communication channels and empowering employees to voice their ideas.
• Cultivated a positive work environment that fostered employee engagement, increased retention rates, and boosted overall team morale.
• Managed budgets effectively to ensure optimal use of resources while maintaining financial stability.
• Monitored and coordinated workflows to optimize resources.
• Established departmental performance goals and provided feedback for underperforming areas.