ANTHONY HERRING

• Increased revenue by implementing effective sales strategies in all aspects of sales cycle process from prospecting leads through close.
• Sold over $5 million of SaaS and hardware products in 2020, against $4.7 million quota.
• Facilitated 20% increase in SaaS sales over previous year.
• Understood and capitalized on industry trends to shape and enhance value-added solutions and strategies for new market developments.
• Built and strengthened relationships with new and existing accounts to drive revenue growth.
• Recorded and maintained sales prospect and sales data continually and accurately within Salesforce.

• Delivered pre-sales technical support for networking technology (hardware & software), supporting over 200 Account Executives.
• Conducted technical workshops and education sessions for clients, partners and sales teams.
• Worked with clients or prospective clients to develop network solutions and lead detailed architectural dialogues to facilitate delivery of comprehensive solution.
• Collaborated with partners and account managers, to map accounts and achieve sales goals.
• Produced quotes and BOMs for RFP/non-RFP proposals

• Developed new business opportunities by effectively communicating product lines to leading international corporations.
• Researched and identified opportunities for account growth, account penetration and market expansion.
• Established new revenue streams by cultivating successful partnerships with CDW, Citrix and Microsoft, worth more than $47 million in revenue in 2017.
• Exceeded quota by 40% annually, increasing gross sales totals by $10 million+ per year for year-over-year growth .
• Brought in over $150 million ($100 million goal) of revenue while managing CDW's partner relationship with Aruba Networks in 2018
• Collaborated with account executives to penetrate new accounts, identify potential clients and coordinated product demonstrations.

• Used consultative sales approach to understand client needs and recommend relevant offerings.
• Upsold and closed client sales by driving product benefits around client needs and increased revenue from $240k to over $3 million.
• Increased sales by more than 40% YOY, with execution of full sales cycle processing from initial lead processing through conversion and closing.
• Built and maintained active pipeline of qualified leads in State & Local Government and Education (SLED) segment through cold calling, attending industry trade shows, working with business partners, and working leads from other marketing campaigns.
• Established relationships with key decision-makers within client's organization to promote growth and retention.

• Communicated urgent orders and directions effectively to team of 250 personnel.
• Documented and processed classified materials.
• Coordinated logistical movement of all command personnel from home stations to deployed theaters in Europe and Africa.

Business Administration Marketing Management