Anthony Hooks
Los Angeles,CA
Summary
Strategic and Analytical Planning & Insights leader with 10+ years of experience driving data-informed decision-making across global digital, eCommerce, and performance-driven environments. Proven expertise in financial planning, investment governance, reporting, and cross-functional leadership across Marketing, Finance, Analytics, and Technology. Strong background in performance analytics, forecasting, dashboarding, and operational rigor, with a track record of improving ROI visibility, reporting accuracy, and executive decision support.
Overview
19
19
years of professional experience
1
1
Certification
Work History
Senior IT Project Manager – Automotive Consumer Platforms (Toyota & Lexus)
RGP
Irvine, CA
10.2022 - 11.2025
- Led global-scale investment planning and reporting for Toyota & Lexus Parts Center Online, a consumer and dealer-facing eCommerce platform supporting 300+ dealerships nationwide.
- Owned weekly, monthly, and quarterly executive reporting, delivering data-driven insights on platform performance, revenue trends, and investment outcomes.
- Partnered with Marketing, Analytics, Finance, and OEM leadership to ensure alignment between marketing investments, platform performance, and enterprise goals.
- Partnered with Analytics and Marketing teams to define KPIs, attribution logic, and ROI measurement, improving lifecycle efficiency by 30% within six months.
- Oversaw integrations with Adobe Analytics, Stripe, PayPal, Auth.net, and Vertex, improving transaction accuracy and data governance by 30%.
- Identified and implemented process improvements across reporting, forecasting, and QA workflows, increasing lifecycle efficiency by 30%.
- Produced executive dashboards and insights used to guide investment prioritization and roadmap decisions.
Senior Project Manager – Digital & SaaS Platforms
Indeed
Los Angeles, CA
02.2022 - 10.2022
- Supported performance-driven digital advertising and analytics platforms, partnering closely with Marketing, Finance, Product, and Analytics teams.
- Delivered investment performance reporting and operational insights to senior stakeholders.
- Facilitated planning cycles, backlog prioritization, and delivery tracking tied to business impact and growth objectives.
- Improved stakeholder alignment through clear, metrics-driven executive communications.
IT Project / Program Manager – Enterprise Platforms
Microsoft
Los Angeles, CA
02.2021 - 11.2021
- Led enterprise platform initiatives with a focus on forecasting accuracy, delivery predictability, and financial governance.
- Built standardized business reporting frameworks used across leadership and governance forums.
- Managed cross-team dependencies and risks, improving predictability by 30%.
Project Manager – Digital Transformation
ATTN
Los Angeles, CA
02.2020 - 11.2020
- Managed digital initiatives across content, analytics, and monetization platforms.
- Supported data-driven decision-making through KPI tracking and stakeholder reporting.
- Ensured compliance with privacy, governance, and data quality standards.
IT Project Manager – Consumer Applications & Data Platforms
Google
Irvine, CA
03.2018 - 06.2018
- Supported Agile delivery teams working on consumer-facing applications and data platforms.
- Managed digital initiatives across content, analytics, and monetization platforms.
- Supported data-driven decision-making through KPI tracking and stakeholder reporting.
- Ensured compliance with privacy, governance, and data quality standards.
Senior Project Manager
Diversified Global Solutions, Inc.
Riverside, CA
04.2010 - 03.2016
- Managed complex, multi-year initiatives with responsibility for budget, forecasting, and performance tracking.
- Applied Agile and Waterfall methodologies depending on project needs.
- Conducted quality reviews, escalated risks appropriately, and ensured stakeholder alignment.
- Improved project completion rates by 30% through backlog prioritization and earned-value tracking.
Technical Product / Project Manager
Proponent / Kapco Global
Brea, CA
07.2006 - 04.2010
- Managed $30M+ portfolios, including forecasting, pricing, ROI analysis, and vendor negotiations.
- Delivered customer-facing internal web platforms supporting enterprise operations.
- Delivered NPV, IRR, GM, and payback analysis to guide executive investment decisions.
- Led global supplier and performance tracking initiatives driving cost efficiency and profitability gains of 20–50%.
Education
Master of Science - Business Analytics
Pepperdine University
Malibu, CAMBA - Product Marketing
Metropolitan State University
St. Paul, MNBachelor of Science - Mechanical Engineering
California Polytechnic State University
San Luis Obispo, CASkills
- Automotive Digital Platforms
- OEM & Dealer Systems
- Consumer-Facing Web & eCommerce Solutions
- Agile & Waterfall SDLC
- Scrum Master Practices
- Backlog & Requirement Management
- Risk, Issue & Dependency Management
- Release & Production Readiness
- QA & Test Coordination
- Vendor & Systems Integrator Management
- Stakeholder & Executive Communication
- Continuous Improvement & Retrospectives
- Agile (Scrum & SAFe)
- Waterfall
- Jira
- Confluence
- Clarity (PM & Financials – familiarity)
- Adobe Experience Cloud
- Adobe Analytics
- Salesforce (Automotive CRM familiarity)
- Tableau
- Power BI
- SQL
- AWS
- Azure
- GCP
- SDLC
- QA & Test Management
- Release Management
Certification
- Certified Scrum Master (CSM) – Scrum Alliance
- SAFe Agilist – Scaled Agile Framework
Timeline
Senior IT Project Manager – Automotive Consumer Platforms (Toyota & Lexus)
RGP
10.2022 - 11.2025
Senior Project Manager – Digital & SaaS Platforms
Indeed
02.2022 - 10.2022
IT Project / Program Manager – Enterprise Platforms
Microsoft
02.2021 - 11.2021
Project Manager – Digital Transformation
ATTN
02.2020 - 11.2020
IT Project Manager – Consumer Applications & Data Platforms
Google
03.2018 - 06.2018
Senior Project Manager
Diversified Global Solutions, Inc.
04.2010 - 03.2016
Technical Product / Project Manager
Proponent / Kapco Global
07.2006 - 04.2010
Master of Science - Business Analytics
Pepperdine University
MBA - Product Marketing
Metropolitan State University
Bachelor of Science - Mechanical Engineering
California Polytechnic State University