ANTHONY IUFFREDO
VIENNA,VA
Summary
Accomplished GTM executive with 17+ years of enterprise sales experience, including 6+ years in dedicated insurance technology leadership, with a proven record of driving revenue growth, building high-performance teams, and delivering innovative go-to-market strategies in SaaS. Currently, as VP of Sales at Vymo, I lead North American GTM across carriers and distributors to modernize distribution, onboarding, and compliance while navigating complex insurance procurement cycles and regulatory constraints. With deep insurance industry fluency (carrier sales, distribution channels, compliance, and digital transformation) and strong technical enablement skills, I partner with Product and Engineering, enable credible AI-focused conversations, and translate emerging technology into tangible business outcomes. I've been recognized for visionary and hands-on leadership, coaching and developing Enterprise AEs, building sustainable, repeatable sales processes, and collaborating cross-functionally to execute ambitious growth strategies in the insurance sector.
Overview
19
19
years of professional experience
1
1
Certification
Work History
VICE PRESIDENT - HEAD OF SALES (AMERICAS)
Vymo
Sunnyvale, CA
01.2024 - Current
- Lead North American go-to-market for an AI-powered insurance distribution platform, driving multi-million-dollar revenue, expanding market share, and delivering measurable value for carriers and distributors.
- Build and grow a high-performing sales organization by redefining hiring profiles, implementing structured onboarding for SDRs/BDRs and AEs, and deploying coaching-led playbooks that accelerate ramp and improve complex deal execution.
- Generated over $8M in new ARR pipeline within 12 months.
- Closed Vymo's first multi-year, U.S.-based SaaS deal with NJM Insurance Company, establishing a flagship reference customer for the U.S. insurance market.
- Drive adoption of Vymo's AI platform for onboarding and compliance by partnering with Product and Engineering, enabling credible technical discussions and translating customer feedback into the product roadmap.
- Built strategic, referenceable partnerships with leading industry analyst firms, including Celent and Datos.
- Own and articulate Vymo's value proposition and vision, positioning AI-driven workflows as a lever for operational efficiency and seller productivity across onboarding, compliance, and distribution.
- Develop and manage strategic partnerships with firms such as PwC, Cognizant, and Exavalu to streamline digital distribution, enhance Vymo's value proposition, and strengthen competitive differentiation in the insurance market.
- Establish rigorous sales operations discipline, including pipeline hygiene, accurate forecasting, and CRM data integrity, using data-driven insights to refine GTM strategy and elevate sales enablement.
- Develop and deepen executive-level relationships with senior sponsors at large enterprise accounts, strengthening alignment, trust, and the potential for long-term strategic partnership.
GTM SALES DIRECTOR
Phenom
Ambler, PA
01.2018 - 01.2024
- Consistently exceeded a $1.8M annual SaaS quota with an average ACV of $150K, expanding a diverse enterprise client portfolio.
- Closed 10+ new enterprise logos per year, driving net-new revenue growth and strengthening Phenom's presence in core markets.
- Originated and closed global enterprise deals with brands including PwC, Thermo Fisher, Marsh & McLennan, MasterCard, WarnerMedia, Dow Jones, and Etsy.
- Led and mentored high-performing sales teams, improving pipeline discipline, sales efficiency, and lead-to-opportunity conversion rates.
- Streamlined the enterprise sales process and cross-functional collaboration, contributing to measurable improvements in client satisfaction and retention.
- Orchestrated recurring strategy sessions with marketing and product, aligning go-to-market campaigns and initiatives that increased brand visibility and demand.
- Earned Sales Executive of the Quarter six times and contributed to the #1-ranked sales team at Phenom for two consecutive years.
- Analyzed market and competitive data to identify emerging trends, influencing product roadmap decisions, and improve market positioning.
- Drove enterprise sales initiatives that delivered substantial incremental revenue and reinforced Phenom's standing as a category leader.
- Incorporated client feedback into territory and account strategies, improving customer satisfaction, loyalty, and expansion potential.
Managing Director
Strategies for Wealth
New York, NY
01.2007 - 01.2018
- Led the Wealth Steps B2B platform across all firm locations, delivering corporate financial wellness programs.
- Recruited and mentored 40+ professionals, achieving industry-leading retention rates (76%).
- Drove new organizational growth, increasing annual premium production to $40M.
- Recognized with multiple awards for sales leadership, team development, and client acquisition. Implemented strategic financial wellness initiatives, significantly enhancing client engagement and satisfaction across all firm locations.
- Analyzed market trends to tailor investment strategies, resulting in a notable increase in client portfolio performance.
- Spearheaded the development of a comprehensive training program, fostering team skills and contributing to a 76% retention rate.
- Drove client acquisition efforts, successfully increasing annual premium production to $40M through targeted outreach and relationship-building.
- Implemented innovative financial wellness initiatives, leading to substantial improvements in client engagement and satisfaction across all locations.
- Main platform speaker at national industry events, including GAMA/LAMP and the Guardian PCA Conference, presenting on agency growth and development.
Education
COMMUNICATIONS -
West Virginia University
Morgantown, WVAffiliations
- Member: GAMA
- SILA
- NAILBA
Certification
- Series 6 & 63
- Life & Health Insurance
Publications
- How to use AI to combat the agent retention crisis, PropertyCasualty360, 04/04/24
- How to Fix the Agent Retention Crisis in Life Insurance, ThinkAdvisor, 07/14/24
Awards
- Presidential Citation Award
- 2009 (Gold)
- 2010 (Gold)
- 2011 (Platinum)
- 2012 (Platinum)
- GAMA Frontline Leader Award, Perennial Gold/Platinum Status
- Leader's Club Qualifier, Six Consecutive Years
- Guardian Centurion Client Builder Award
- Julien H. Summer - New Agent of the Year Award
Timeline
VICE PRESIDENT - HEAD OF SALES (AMERICAS)
Vymo
01.2024 - Current
GTM SALES DIRECTOR
Phenom
01.2018 - 01.2024
Managing Director
Strategies for Wealth
01.2007 - 01.2018
COMMUNICATIONS -
West Virginia University