Anthony Jaskulski
Pittsburgh,PA
Summary
Highly organized and self-motivated marketing and entertainment professional experienced in project management, team development, customer relationship and marketing strategy with an emphasis in sports. Skilled in developing and implementing strategies to increase efficiency and performance. Passionate about driving business growth and creating positive work environment with employees and customers.
Overview
17
17
years of professional experience
Work History
Associate Manager, Marketing & Entertainment
Pittsburgh Pirates
03.2021 - Current
- Assist senior leadership in managing all aspects of operations within control room for scoreboard, day-to-day event planning and implementation of daily future event planning thinktank.
- Train and develop department leaders and management staff for necessary control room equipment from replay machines/software to balls and strikes.
- Hands on training with Xpression Tessera.
- Established one finely tuned department of up to 60 personnel, supervising daily performance, in-game performance and traditional training and improvement plans.
- Collaborate with all branches of the Pittsburgh Pirates corporate and executive levels to produce best possible in-game entertainment product in all of North American professional sports.
- Facilitate $6 million renovation project to enhance scoreboard operations, reaching April 1 deadline with room to spare.
- Provide optimal training in primary area of expertise at replay department on the latest Evertz Dreamcatcher 400E Series platform, including production, user interface and all technical features.
Media Marketing & Strategy
Cleveland Monsters
02.2018 - 03.2021
- Managed among other aspects of digital marketing, Paid Search Campaign Management, Paid Search Analytics, Web Analytics and Customer Analytics.
- Maintained digital marketing spend balancing through the value of new season ticket holder and sponsor acquisition and the retention and growth of existing season ticket holders, sponsor acquisition.
- Crafted comprehensive reports, offering clear and understandable insights into our digital marketing strategies for executive stakeholders, corporate representatives and season ticket holder base.
- Served efficiently as primary contact and interpreter for Google, MSN and other paid search providers as it relates to negotiating compliance issues, promotional releases and fan relationships.
- Conducted email marketing campaigns, resulting in improved open rates and client/fan conversion rates.
- Compiled detailed reports on promotional activities, performance, and outcomes, providing valuable insights for data-driven decision making.
- Analyzed market trends and competitor strategies to inform marketing decisions, optimizing campaign performance.
- Increased ticket sales by 18% and sponsorship growth of 22% through strategic outreach programs and promotional ideas.
- Implemented youth programs, including the Shoot, Pass, Score competition and the Positive Coaching Alliance, a program still active today.
Senior Editor/Communications Director
Horse Racing Nation
03.2015 - 01.2018
- Lead all content production for online equine daily news publication, including providing of updated news stories, deadline features and all other content, while working remote and also traveling to/from Louisville headquarters on weekly basis.
- Provide editorial tasks for publication, including constructive guidance for all staff writers.
- Oversee live events, including Kentucky Derby, Preakness and Belmont Stakes to assure team provides impeccable communications outreach at each event and promoting Horse Racing Nation to highest degree.
- On-site fielding of all questions and inquiries of Horse Racing Nation by media with upmost professional and delicate touch to each question.
- Manage social media department with precision and minute-by-minute updates with interactive, original content for all viewers via Twitter, Instagram, Snapchat and Facebook.
- Attack social media outreach program with maximum effort to produce heavily searched and beloved magazine and online media giant.
Associate, Internal Comms & Digital Experience
LSEG Technology
09.2012 - 10.2015
- Effectively managed digital channels such as Viva Engage/Yammer, SharePoint and standard digital signage to reach more of colleagues with impactful content, timely news and information.
- Driving engagement and continued use of LSEG's digital channels across the internal communications team – supporting team members to leverage and implement campaigns effectively.
- Optimized digital content for company channels (video, signage, banners, infographics etc) that would form strategic communication campaigns.
- Supported in the delivery of group wide flagship communication campaigns such as global town halls, annual report, or financial results by effectively managing our channels and spearheading content.
- Assisted with media team in the management and maintenance of press releases, homepage content and marketing of brand.
- Implemented analytics and insights to develop creative campaigns ideas and content that engages our internal audiences.
- Ensured all content is digitally accessible, and consistent in terms of style, quality and tone of voice.
- Acted efficiently as a main point of contact between business leads and the communications team, providing professional communications guidance.
- Mentored junior media relation employees in best practices for uncovering leads and building relationships with sources.
- Improved public understanding of contentious issues by presenting balanced viewpoints through objective reporting.
- Demonstrated a deep understanding of the customer decision maker’s strategies, priorities and needs. Also, executes go-to-market plans for assigned accounts.
Senior Writer
Beaver County Times
02.2008 - 06.2011
Writer, Editor, Social Media Director
Pittsburgh Sports Report Inc.
08.2007 - 09.2012
Education
Bachelor of Arts - Journalism, Broadcast
Point Park University
Pittsburgh, PA2010
Skills
- PR & marketing
- Data Collection
- Program Development
- Key relationship management
- Proposal Writing
- Strategic leadership
- Staff leadership
- Team collaboration
- Word, Excel & PowerPoint
- Business administration
- CRM Integration
- Event Promotion
Accomplishments
- 2008, 12 Golden Quill award winner.
- 2012 Chevron "Zero Accident Safety" award winner.
- 2016 Eclipse award runner up - "best online feature."
- 2017 Helped turn 17 retired racing thoroughbreds into successful "PTSD horses" for veterans.
Affiliations
- Local Chapter Vice President, Retired Racehorse project.
- Member, Professional Football Writers Association, 2018 - current.
- Member, National Turf Writers' Association, 2015 - current.
- Member, College Basketball Writers' Association 2012 - current.
Timeline
Associate Manager, Marketing & Entertainment
Pittsburgh Pirates
03.2021 - Current
Media Marketing & Strategy
Cleveland Monsters
02.2018 - 03.2021
Senior Editor/Communications Director
Horse Racing Nation
03.2015 - 01.2018
Associate, Internal Comms & Digital Experience
LSEG Technology
09.2012 - 10.2015
Senior Writer
Beaver County Times
02.2008 - 06.2011
Writer, Editor, Social Media Director
Pittsburgh Sports Report Inc.
08.2007 - 09.2012
Bachelor of Arts - Journalism, Broadcast
Point Park University