ANTHONY J. DEGROTTA
Dix Hills,NY
Overview
19
19
years of professional experience
Work History
Chief Operating Officer
Rise Media, Inc.
Watermill, NY
04.2021 - Current
- Company Overview: A premier digital media company servicing the real estate brokerage community from Manhattan to Montauk
- Charged with overseeing the day-to-day operations of a premier digital media company servicing the real estate brokerage community from Manhattan to Montauk, ensuring efficiency and quality control across all departments including, bookings, accounting, sales, marketing, technology and team of independent freelancers
- Developed and implemented the agency's strategic plans, including growth strategies, expansion into new markets, and revenue goals
- Continuously identify opportunities for process improvement and efficiency, ensuring that the agency operates smoothly and meets client needs
- Collaborate with clients marketing departments to better understand their objectives and help deliver effective solutions
- Responsible for financial management, including budgeting, forecasting, and cost control
- Ensure that the agency operates within its financial constraints and meets profitability targets
- Lead and manage various departments and teams within the agency
- This includes recruiting, training, and developing employees
- Stay up to date with the latest digital marketing technologies and tools, and assess how they can be integrated into the agency's operations to improve efficiency and results
- Ensure the quality of work and services provided by the agency by setting and enforcing quality standards and processes
- Identify and mitigate operational risks that could impact the agency's performance and reputation
- Utilize data and analytics to make informed decisions, optimize strategies, and measure the effectiveness of marketing campaigns
- A premier digital media company servicing the real estate brokerage community from Manhattan to Montauk
Regional Sales Manager
Daniel Gale Sotheby’s International Realty
Cold Spring Harbor, NY
10.2016 - 04.2021
- Responsible for overseeing the daily and long-term operations and expansion of multiple offices servicing the Smithtown and Brookhaven Townships
- Drive revenue by cultivating a business acumen yielding an attraction of outside agents, while amplifying production from existing agents
- Design and implement strategic marketing and individual business planning to expand the office and agent’s customer base
- Analyze expenses and introduce cost savings alternatives, office and companywide
- Brookhaven: Retained and increased an overall agent count of 66%
- Doubled year over year gross revenue resulting in a 500% increase in net profits
- Achieved the number one market share position in 7 primary markets for the first time and reached the highest average Gross Commission Income per agent company wide
- Oversaw the renovation, construction, design, and furnishing of approximately 1000sf of a contiguous retail expansion
- Smithtown: Identified a strategic central location with heavy foot traffic and community presence to relocate an existing office
- Negotiated favorable lease terms for a 2880sf storefront
- Oversaw the design, construction and vendor bidding process, infrastructure, and overall setup of the office
- Facilitated a seamless transition with no loss of agents, or any business interruption
- Executed a strategy for the recruitment and training of new and experienced agents and staff
- Augmented the agent count 300%, achieving a return of a 72% increase in gross commission income over 2 years
- Continued to maintain the first position in 4 existing primary markets, while aggressively gaining market share in the additional markets we now serve
Chief Operating Officer
Keller Williams
New York, NY
12.2014 - 10.2016
- Company Overview: New York’s largest single real estate market center licensing more than 600 independent contractors and staff
- Applied management, operations, and leadership expertise to oversee daily operations for New York’s largest single real estate market center licensing more than 600 independent contractors and staff, leading a staff and production of more than $28M in gross commission income
- Performed ongoing needs analysis for policies and procedures to comply with department of state guidelines and best practices
- Analyzed leadership roles and responsibilities to maximize efficiencies and streamline salary expenditures
- Reviewed and evaluated marketing materials and systems, ensuring brand standards are met
- Strategized with senior management on growth initiatives and developed an execution plan
- Introduced and analyzed potential acquisitions in accordance with growth objectives
- Assessed profit and loss statements and analyze expenses
- New York’s largest single real estate market center licensing more than 600 independent contractors and staff
- Renegotiated contracts reflecting $600K in net savings of over next 12 months
- Spearheaded company’s relocation efforts to a 36K sf
- State of the art facility
- Implemented alternative IT solution, resulting in tertiary redundancy and cloud-based backup with a cost savings of more than $100K per annum
- Designed and implemented an automated on-boarding and termination software to expedite processes eliminating unnecessary staffing
- Established a new telecom solution, resulting in savings of more than $120K per annum
Co-Founder & Principal
Coldwell Banker Bellmarc Group
New York, NY
12.2012 - 10.2014
- Company Overview: Manhattan’s 5th largest residential real estate brokerage company
- Merged AC Lawrence with Bellmarc Realty, creating the Bellmarc Group (Manhattan’s 5th largest residential real estate brokerage company), which was awarded a master franchise by Coldwell Banker in New York City
- Planned, developed, and implemented a growth plan, resulting in increased recruiting efforts and agent retention of more than 650 Agents
- Pursued possible mergers and acquisitions in line with growth plan
- Supervised renovations and build out of 10 strategic office and retail locations throughout Manhattan
- Directed company branding and overall image
- Created and implemented marketing strategies, campaigns, and budgets for print, web, and social media
- Developed well-defined job descriptions and conducted thorough job evaluations based on specific performance criteria, regular coaching, and feedback processes to establish right foundation for fostering development of a sales culture resulting in $26M in gross commission income
- Oversaw design and functionality of both front- and back-end of company website
- Designed, implemented, and administered local and corporate education programs
- Performed essential accounting and finance functions, including analyzing profit and loss statements, minimizing expenses, and negotiating contracts
- Manhattan’s 5th largest residential real estate brokerage company
- Successfully increased number of real estate agents from 475 to 650 agents in two years
- Drove revenue from $14M GCI to $26M GCI in two years
Principal & Chief Executive Officer
A.C. Lawrence and Company, Inc.
New York, NY
03.2006 - 12.2012
- Developed a successful real estate brokerage company from start up to more than 250 agents with gross commission income more than $8M
- Managed daily operations of sales, rentals and commercial divisions, developed marketing strategies and systems driving current, future, and referral business, and actively coordinated monthly advertising budgets
- Successfully cultivated and maintained landlord, client, and agent relationships
- Developed both functionality and esthetics of company website
- Created, implemented, and enforced policies and procedures
- Negotiated all vendor contracts
- Featured in New York Times Sunday Edition, Front Page Real Estate Section, featured story on Companies on the rise published March 11, 2011
- Created a proprietary listings database tracking more than 100k apartments annually
- Developed and integrated a deal tracking system with live reporting on agent production
Timeline
Chief Operating Officer
Rise Media, Inc.
04.2021 - Current
Regional Sales Manager
Daniel Gale Sotheby’s International Realty
10.2016 - 04.2021
Chief Operating Officer
Keller Williams
12.2014 - 10.2016
Co-Founder & Principal
Coldwell Banker Bellmarc Group
12.2012 - 10.2014
Principal & Chief Executive Officer
A.C. Lawrence and Company, Inc.
03.2006 - 12.2012