Anthony Kelleher
Miami,FL
Summary
Influencer marketing and social media strategist with over 6 years of experience in leading creator campaigns and digital content for hospitality, wellness, and CPG brands. Proven track record in talent sourcing, partnership negotiation, and executing impactful activations aligned with brand objectives. Skilled in developing cross-functional strategies that effectively integrate paid media, organic content, and influencer initiatives across various platforms. Established relationships within the NYC and Miami creator markets enhance campaign effectiveness and reach.
Overview
7
7
years of professional experience
Work History
Account Manager, Social Media
The Dana Agency
04.2024 - 04.2025
- Established agency's social and influencer marketing department, creating scalable processes and core strategies.
- Managed influencer campaigns yielding over 15 million earned impressions and securing celebrity attendance.
- Oversaw all paid and trade influencer partnerships from sourcing to post-campaign evaluations.
- Grew retail client's Instagram following by 75% year-over-year through strategic content planning.
- Collaborated with PR team to execute influencer activations, aligning campaign objectives across departments.
- Led and mentored junior team members and interns, ensuring successful goal execution.
- Supported business development efforts, securing over seven clients through strategic proposals.
Account Manager, Social Media
PURPLE
03.2023 - 07.2023
- Generated over $300K in average monthly earned media value through strategic influencer partnerships.
- Executed comprehensive social media strategies across all brand-owned channels, achieving 45% year-over-year follower growth across four clients.
- Developed and implemented engaging social content using both professionally produced materials and in-house iPhone visuals.
- Managed on-site filming, editing, and real-time publishing to maintain consistent brand voice across Instagram and Facebook.
- Collaborated with PR team to plan and implement influencer activations for hospitality clients, enhancing social coverage.
- Curated guest lists and managed outreach efforts to ensure seamless experiences during media activations.
- Elevated brand visibility through targeted influencer partnerships and effective media engagement strategies.
Social Media Account Executive
Carma Connected
06.2021 - 01.2023
- Led organic and paid social strategy across a portfolio of hospitality clients, developing and managing content calendars, overseeing community management, coordinating with creative teams on asset development, and aligning paid media efforts with brand objectives to ensure cohesive storytelling across channels.
- Produced Art Week campaign yielding 800K+ impressions and 4,000+ new followers in one week across Facebook and Instagram.
- Managed paid media strategy across the agency's full social media client roster, streamlining processes to maximize ROI and growth.
- Collaborated with cross-functional teams to develop integrated marketing campaigns that aligned social media, PR, and influencer efforts.
- Created monthly performance reports and analytics recaps to inform strategy, highlight wins, and identify opportunities for optimization.
Marketing Manager
YouFit Gyms
11.2020 - 04.2021
- Executed over five regional marketing campaigns for 80+ gyms to increase local engagement.
- Directed social care initiatives addressing 100+ daily member inquiries, enhancing response rates and satisfaction.
- Coordinated sponsorships and managed email, print, and web strategies with internal and agency partners.
Social Media and Content Specialist
iluma Agency
08.2018 - 11.2020
- Produced multi-channel social content for over 100 local franchises, achieving average engagement increases of 30%.
- Generated marketing performance reports to guide data-driven decisions for content strategy.
- Led project management initiatives within creative department, streamlining workflows and enhancing approval processes.
- Collaborated with graphic design team to create compelling visual assets aligned with brand guidelines.
- Promoted within one year due to exceptional performance, leadership skills, and strategic growth.
Education
Graduate Certificate - Digital Audience Strategy
Arizona State University
Tempe, AZ08-2021
Bachelor of Science - Advertising
Florida State University
Tallahassee, FL05-2018
Skills
- Influencer Strategy
- Creator Sourcing
- Gifting & Seeding
- Paid & Organic Campaigns
- Content Strategy
- Contract Negotiation
- Content Planning
- Campaign Execution
- Analytics
- Sprout Social
- Meltwater
- Later
- TikTok
- Meta Business Manager
- Client Relationship Management
Timeline
Account Manager, Social Media
The Dana Agency
04.2024 - 04.2025
Account Manager, Social Media
PURPLE
03.2023 - 07.2023
Social Media Account Executive
Carma Connected
06.2021 - 01.2023
Marketing Manager
YouFit Gyms
11.2020 - 04.2021
Social Media and Content Specialist
iluma Agency
08.2018 - 11.2020
Graduate Certificate - Digital Audience Strategy
Arizona State University
Bachelor of Science - Advertising
Florida State University
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