Anthony Kelleher
Miami,FL
Summary
Dynamic influencer marketing and social media strategist with over six years of experience leading creator campaigns and crafting impactful digital content for brands in hospitality, wellness, and consumer packaged goods. Proven expertise in sourcing and managing talent, negotiating partnerships, and executing activations that align with brand objectives while delivering measurable results. Skilled in developing cross-functional strategies that seamlessly integrate paid media, organic content, and influencer initiatives across various platforms. Recognized for a creative yet strategic approach, complemented by strong relationships within the NYC and Miami creator markets.
Overview
7
7
years of professional experience
Work History
Account Manager, Social Media
The Dana Agency
04.2024 - 04.2025
- Built the agency’s social and influencer marketing department from scratch, establishing scalable processes and core strategies.
- Managed influencer campaigns that generated 15M+ earned impressions and secured high-impact creator and celebrity attendance at events.
- Oversaw all paid and trade influencer partnerships from sourcing through post-campaign wrap-up, including negotiating rates, drafting and executing contracts, managing content approvals, and maintaining long-term creator relationships.
- Grew a retail client’s social media following by 75% YOY on Instagram through strategic content planning, consistent posting cadence, and targeted influencer partnerships that expanded reach and drove sustainable audience growth.
- Collaborated closely with the PR team to curate and execute influencer and media activations, aligning campaign goals across departments and securing high-impact attendance, earned media coverage, and social amplification.
- Led junior team members and interns; mentored and ensured execution of goals.
- Supported new business development, securing 7+ clients through proposals and case studies.
Account Manager, Social Media
PURPLE
03.2023 - 07.2023
- Drove $300K+ in average monthly earned media value through strategic influencer partnerships.
- Developed and executed social media strategies and content across all brand-owned channels to support an average follower growth of 45% YOY across 4+ clients.
- Created and executed social strategies and content across all owned channels, combining professionally produced assets with in-house iPhone-shot content. Managed on-site filming, editing, and publishing for real-time content needs, ensuring consistent brand voice and high engagement across Instagram, Facebook, and more.
- Partnered with the PR team to plan and execute influencer and media activations for hospitality clients, curating guest lists, managing outreach, and ensuring seamless execution that resulted in increased social coverage and elevated brand visibility.
Social Media Account Executive
Carma Connected
06.2021 - 01.2023
- Led organic and paid social strategy across a portfolio of hospitality clients, developing and managing content calendars, overseeing community management, coordinating with creative teams on asset development, and aligning paid media efforts with brand objectives to ensure cohesive storytelling across channels.
- Produced Art Week campaign yielding 800K+ impressions and 4,000+ new followers in one week across Facebook and Instagram.
- Managed paid media strategy across the agency’s full social media client roster, streamlining processes to maximize ROI and growth.
- Collaborated with cross-functional teams to develop integrated marketing campaigns that aligned social media, PR, and influencer efforts.
- Created monthly performance reports and analytics recaps to inform strategy, highlight wins, and identify opportunities for optimization.
Marketing Manager
YouFit Gyms
11.2020 - 04.2021
- Managed localized marketing for 80+ gyms, executing 5+ regional campaigns.
- Directed social care efforts for 100+ daily member inquiries, improving response rate and member satisfaction.
- Coordinated sponsorships, email, print, and web efforts across agency-of-record and internal partners.
Social Media and Content Specialist
iluma Agency
08.2018 - 11.2020
- Produced multi-channel social content across 100+ local franchises, driving average engagement increases of 30%.
- Generated marketing performance reports to inform data-driven decisions for future content and creative strategy.
- Served as lead project manager for the creative department, streamlining workflows and improving the approval process.
- Collaborated closely with the graphic design team to translate creative briefs into scroll-stopping visual assets, ensuring all content aligned with brand guidelines while capturing audience attention across social media platforms.
- Promoted within 1 year due reflecting strong performance, leadership, and strategic growth.
Education
Graduate Certificate - Digital Audience Strategy
Arizona State University
Tempe, AZ08-2021
Bachelor of Science - Advertising
Florida State University
Tallahassee, FL05-2018
Skills
- Influencer Strategy
- Creator Sourcing
- Gifting & Seeding
- Paid & Organic Campaigns
- Content Strategy
- Contract Negotiation
- Content Planning
- Campaign Execution
- Analytics
- Sprout Social
- Meltwater
- Later
- TikTok
- Meta Business Manager
- Client Relationship Management
Timeline
Account Manager, Social Media
The Dana Agency
04.2024 - 04.2025
Account Manager, Social Media
PURPLE
03.2023 - 07.2023
Social Media Account Executive
Carma Connected
06.2021 - 01.2023
Marketing Manager
YouFit Gyms
11.2020 - 04.2021
Social Media and Content Specialist
iluma Agency
08.2018 - 11.2020
Graduate Certificate - Digital Audience Strategy
Arizona State University
Bachelor of Science - Advertising
Florida State University