Anthony Klein
Platteville
Summary
Results-driven MBA graduate specializing in Marketing from University of Wisconsin–Parkside. Expertise in Strategic Management, Marketing Analytics, and Project Leadership with a track record of executing data-driven marketing strategies and leading cross-functional teams. Proficient in translating analytical insights into strategies that improve organizational performance and operational efficiency.
Overview
12
12
years of professional experience
1
1
Certification
Work History
Project Management Consultant
City of Kenosha Library Transformation Project
01.2025 - 05.2025
- Designed a digitization strategy for 15,000 books and 3,000 media assets.
- Conducted stakeholder analysis and resource planning to meet project goals.
- Enhanced project accountability through RACI matrices and Gantt charts implementation.
- Delivered recommendations for operational efficiency and improved digital accessibility.
Graduate Marketing Consultant (Capstone Project)
Operation Bring Animals Home (OBAH)
09.2024 - 12.2024
- Achieved campaign launch by leading a five-member consulting team.
- Developed #NoAnimalLeftBehind theme using digital storytelling and audience segmentation.
- Created a detailed 12-month roadmap with KPIs and performance dashboards.
- Presented final strategy to board, securing campaign adoption and funding.
- Integrated cross-channel analytics into marketing strategy for improved outreach.
First Grade Teacher
School District of Beloit
08.2020 - 05.2023
- Enhanced student engagement through standards-based instruction aligned with educational frameworks.
- Utilized data-driven assessments to inform instructional strategies and student progress.
- Coordinated with teams to develop tiered support and individualized learning plans.
- Cultivated leadership and communication skills applicable to business and project management.
First Grade Teacher
School District of Rhinelander
08.2013 - 05.2019
- Enhanced student learning through standards-based instruction aligned with educational frameworks.
- Utilized data-driven assessments to inform instructional decisions and track student progress.
- Collaborated with teams to implement effective tiered support and individual learning plans.
- Cultivated leadership and communication skills applicable in business and project management.
- Directed analytical strategies to optimize educational outcomes and support student development.
Education
Master of Business Administration (MBA) - Marketing Emphasis
University of Wisconsin–Parkside
Kenosha, WI12.2025
Bachelor of Science in Education - Double Minors: Sociology & Special Education
University of Wisconsin–Whitewater
Whitewater, WI12.2007
Skills
- Strategic Planning
- Market Research & Analysis
- Data Analytics
- Marketing Strategy
- Project Management
- Cross-Functional Leadership
- Financial & Budget Analysis
- Process Improvement
- Digital & Social Media Marketing
- KPI Development
- Professional Communication & Executive Presentations
- Microsoft Excel
- Power BI
- Tableau
- SPSS
- Google Analytics
- HubSpot
- Salesforce
- Asana
- Microsoft Teams
- Canva
Accomplishments
- Collaborated with team of 6 in the development of a Marketing plan for Operation Bring Animals Home.
- Achieved 30% increasedDigital Marketing reach through effectively helping with campaign outreach.
Affiliations
- Member, The Society for Collegiate Leadership & Achievement
- Team Lead, MBA Marketing Strategy Group Project
- Directed a six-person team in producing a 27-page strategic marketing plan for Ann’s Naturals, integrating SWOT analysis, 4Ps strategy, market research, and KPI tracking.
- Member, MBA Student Association
- Supported professional networking events and employer engagement initiatives.
Certification
- Google Data Analytics Certificate
- Project Management Professional (PMP)
- HubSpot Digital Marketing Certification
Timeline
Project Management Consultant
City of Kenosha Library Transformation Project
01.2025 - 05.2025
Graduate Marketing Consultant (Capstone Project)
Operation Bring Animals Home (OBAH)
09.2024 - 12.2024
First Grade Teacher
School District of Beloit
08.2020 - 05.2023
First Grade Teacher
School District of Rhinelander
08.2013 - 05.2019
Bachelor of Science in Education - Double Minors: Sociology & Special Education
University of Wisconsin–Whitewater
Master of Business Administration (MBA) - Marketing Emphasis
University of Wisconsin–Parkside
Member of The Society for Collegiate Leadership & Achievement
-Graduated Summa Cum Laude in Graduate program
-Developed and implemented a social media marketing plan, resulting in a 30% increase in brand recognition and a 20% growth in social media followers.
-Organized and executed trade shows and industry events, leading to a 25% increase in leads generated and a 15% improvement in customer conversion rates.
-Collaborated with sales team to create targeted email marketing campaigns, resulting in a 20% increase in email open rates and a 10% increase in click-through rates.