Anthony Lauria
Digital Marketing Strategist
Pompano Beach,Fl
Summary
Dear Sir or Madam, I am Seasoned Local SEO specialist offering 7 years of related experience, results-driven approach and dedication to achieve remarkable client results. Leads routine operations and special projects for new and established customers. Achievements include developing, revamping and strengthening campaigns to drive revenue growth. Organized and dependable candidate successful at managing multiple priorities with a positive attitude. Willingness to take on added responsibilities to meet team goals.
Overview
8
8
years of professional experience
3
3
years of post-secondary education
Work History
SEO Analyst - Digital Marketing
Straight Line Marketing
Elmwood Park, NJ
09.2021 - 10.2022
- Recommended changes to website architecture, content and linking to improve SEO positions for target keywords.
- Managed SEO campaign expenses, estimated monthly costs and reconciled discrepancies to maximize budget.
- Planned, ran and analyzed client PPC initiatives and campaigns to increase sales, generate leads and promote brand awareness.
- Performed ongoing keyword discovery, expansion and optimization to increase organic search footprint and drive relevant site traffic.
- Researched and analyzed competitor website and advertising links to gain insight into new strategies.
- Researched and implemented search engine optimization recommendations in accordance with development methodology.
- Executed tests, collected and analyzed resulting data and identified trends and insights to achieve maximum ROI in paid search campaigns.
SEO Analyst - Digital Marketing
Symphony LLC
Pompano Beach, United States
01.2018 - 08.2021
- Recommended changes to website architecture, content and linking to improve SEO positions for target keywords.
- Managed SEO campaign expenses, estimated monthly costs and reconciled discrepancies to maximize budget.
- Planned, ran and analyzed client PPC initiatives and campaigns to increase sales, generate leads and promote brand awareness.
- Performed ongoing keyword discovery, expansion and optimization to increase organic search footprint and drive relevant site traffic.
- Researched and analyzed competitor website and advertising links to gain insight into new strategies.
- Analyzed SEO outreach goals and presented findings to marketing director.
Digital Marketer
K2 Analytics
Las Vegas, NV
01.2015 - 12.2017
- Maintain an understanding of current web technologies or programming practices through continuing education, reading, or participation in professional conferences, workshops, or groups
- Analyze user needs to determine technical requirements
- Consult with clients to add different services that the company offers
- Collaborate with management or users to develop e-commerce strategies and integrate these strategies with websites
- Communicate with network personnel or website hosting agencies to address hardware or software issues affecting websites
- Perform website tests according to planned schedules, or after any website or product revisions
- Incorporate technical considerations into website design plans, such as budgets, equipment, performance requirements, or legal issues including accessibility and privacy
- Register websites with search engines to increase website traffic
- All On-Page SEO, thru plugins, search console, add analytics tools, pixels to customer websites
- Zoom calls with clients
- To either educate or the next level of service
- The design customer interface of online storefront, using web programming or e-commerce software
- Upload digital media, such as photos, video, or scanned images to online storefronts, auction sites, or other shopping Web sites.
Education
Digital Marketing/ Seo / Web Development /ppc
NYC Career Center
New York ,New York 09.2011 - 06.2014
Skills
Client Relations/ConsultantAnalytics ToolsWordpressSocial Media MarketingOn Page Seo / Off Page SeoPerformed tasks under senior digital marketing strategistDigital Marketer, Symphony LLC Pompano Beach, FlJan 2018 – Aug 2021Design customer interface of online storefront, using web programming orE-commerce softwareIdentify, develop, or evaluate marketing strategy, based on knowledge ofEstablishment objectives and client needs, market characteristics, and costAnd markup factors, cost and markup factorsDevelop pricing strategies, balancing firm objectives and customerSatisfactionAdvise business or other groups on local, national, or international factorsAffecting the buying or selling of products or servicesAll On-Page SEO, thru plugins, search console, add analytics tools, pixelsTo customer websites Zoom calls with clients To either educate or nextLevel of serviceDetermine location for product listings to maximize exposure to onlineTrafficDigital Marketer: Best DigitalOn Page Off Page SEOE Commerce websiteZoom calls with clients to go over auditsAdd additional servicesGoogle My Business optimizationGEO TagDetermine location to drive trafficGo over insights reports with clients09-2021-Present
Keyword optimization
Ad development
Teambuilding
Self-Motivated
Analytical and Critical Thinking
Multitasking Abilities
Active Listening
Flexible and Adaptable
Strategic planning
Timeline
SEO Analyst - Digital Marketing
Straight Line Marketing
09.2021 - 10.2022
SEO Analyst - Digital Marketing
Symphony LLC
01.2018 - 08.2021
Digital Marketer
K2 Analytics
01.2015 - 12.2017
Digital Marketing/ Seo / Web Development /ppc
NYC Career Center
09.2011 - 06.2014