Anthony Macias

Company Overview: Software platform for product teams that automates the release readiness, documentation, and GTM communications.

• Designed and implemented technological solutions to streamline operations and improve effectiveness across departments.
• Developed and executed strategic revenue plans to drive organizational growth, secure funding, and launch new products and services.
• Managed cross-functional teams, including engineering, marketing, and sales, to align on product roadmaps and company objectives.
• Led GTM strategy and process initiatives to identify growth opportunities and new market segments.
• Analyzed financial performance, developed forecasting models, and recommended improvements to enhance profitability and operational efficiency.
• Cultivated relationships with stakeholders, including venture capitalists, investors, and key customers, to support fundraising and business development efforts.

Company Overview: E-Commerce Management Platform

• Managed operations to scale post-sales support, customer expansion, and retention.
• Developed scalable processes and built an executive-level customer experience KPI framework.
• Led customer support process strategies allowing for 30% expansion of CSM to accounts ratio.
• Coordinated software implementations for customer feedback and CS tools (e.g., Gainsight).
• Developed comp plan design and payment for 45 CSMs & managers.

Company Overview: Video Communications Company

• Drove CS initiatives through executive level data storytelling, optimizing program delivery and data accuracy.
• Developed Processes to Improve CSAT and retention by 15%.
• Created KPIs to measure success in customer implementation, onboarding, and retention.
• Completed territory alignment for 150,000 customer accounts.
• Created capacity planning model to double the size of CSM team.

• Led GTM strategy, territory design, and sales process improvements, contributing to 300% revenue growth.
• Created financial forecasting and company revenue plan pre & post IPO.
• Implemented sales quotas for 800 sales reps.
• Developed capacity/productivity models and supported executive-level data analysis for leadership decisions and business reviews.
• Created and maintained an attrition model to track performance against sales plan assumptions.
• Lead Business Partner team for each sales segment leader, leading to 10% productivity.

Company Overview: Global Compliance & Ethics Software Solution

• Sole sales operations manager; created revenue processes, tools implementation and KPIs metrics to exceeded revenue goals. 50% year-over-year growth.
• Managed Salesforce administration and tools (e.g., Insights Squared, CPQ, LeanData) to support sales team efficiency.
• Created weekly sales metrics and prepared materials for board.
• Managed territory design, performance and compensation plans for a sales team of 20.

Company Overview: Aerospace Engineering Products

• Managed financial forecasting, analysis, and variance reporting for key business metrics (Orders, Sales, EBIT).
• Developed executive presentations for Long Range Plans and Quarterly Financial Reviews.
• Supported business development efforts by increasing contract values and managing proposal processes.
• Lived in Excel, developing high proficiency.