Anthony Magaro
Mechanicsburg,PA
Overview
7
7
years of professional experience
Work History
Senior Marketing Strategy Analyst
United Concordia
Camp Hill, PA
01.2021 - Current
- Manage two websites and two secure sites for the Active Duty Dental Program (ADDP) and TRICARE Dental Program (TDP)
- Analyze website analytics data to measure performance against goals set in strategic plan
- Analyze website customer surveys to identify trends in user behavior to further enhance the user journey
- Monitor social media activity and website traffic.
- Organize member events such as mobile dental units (MDUs) to enhance access to dental care and meet contractual requirements
- Manage and lead comprehensive marketing campaign targeting military members and their families using digital advertising, SEM and SEO, and print ads
- Identify opportunities for growth through analysis of current market conditions
- Create presentations for senior management outlining marketing strategy plans and budget, updates, and results
- Develop and implement process improvements across multiple departments to increase productivity and maximize efficiency
- Responsible for training new hires on both ADDP and TDP contracts, department's processes and procedures, and current marketing insights, strategies, and campaigns
Marketing Strategy Analyst
United Concordia
Camp Hill, PA
01.2019 - 12.2020
- Created and implement marketing strategies and comprehensive marketing campaigns for the world's largest dental insurance contract and the Federal Employee Dental and Vision Insurance Program (FEDVIP)
- Developed plans based on knowledge of the market segment including B to B (group benefit administrators) and B to C (members of groups), product and market segment business strategies and competitive/market dynamics
- Designed detailed integrated implementation plans and timing for all tactics in marketing plans including measurable objectives, creative briefs, marketing messages and claims, campaign data specifications and creative mandatories
- Ensured channel integration in support of the marketing plan; integrated suite of tactics include direct marketing, advertising the marketing plan and media planning, public relations and digital
- Developed creative briefs as well as evaluated creative briefs delivered from agencies and internal partners for accuracy
- Ensured deliverables meet/advance the Highmark and United Concordia brand
- Developed requests for primary and secondary market research, providing research objectives and stimulus
- Utilized insights gained through market and sales data, market/competitor research, program and project performance to guide marketing strategies and tactics that resonate with B-to-B and B-to-C audiences
- Lead Search Engine Optimization (SEO) efforts across three of United Concordia's four websites
- Developed and deliver presentations and strategies to the business unit and senior management on a daily, monthly and annual basis
- Reduced process lags by managing employees and administering training on best practices to ensure optimal productivity
- Designed creative collateral including digital ads, print ads, mobile billboards and banners
- Created comprehensive "how-to's" for call center representatives to demonstrate how to use internal systems and applications to better assist members
- Managed three of United Concordia's four websites by implementing updates, creating new pages/content and executing user-end testing
- Analyzed results of tactics to determine program effectiveness and next steps in order to advance business objectives as assigned or requested
- Responsible for responding to members on social media (Facebook and Twitter) in a timely manner
Associate Marketing Strategy Analyst
United Concordia
Camp Hill, PA
01.2017 - 12.2018
- Was responsible for making requested updates across all websites
- Participated in brainstorming sessions with internal teams and vendors for new product offerings service ideas, and initiatives
- Recommended actionable improvements to management derived from in-depth KPI analysis
- Created comprehensive reports on campaign performance metrics for senior management review
- Generated ideas for new products and services based on customer feedback and industry insights
- Verified adherence to marketing campaign strategy to align with corporate goals.
- Tracked communications strategies, advertising campaigns and marketing approaches to measure successes and failures
- Designed surveys to measure customer satisfaction with existing products or services
- Assisted in the development of promotional materials such as brochures, flyers, newsletters
- Collaborated with creative teams to develop effective digital marketing campaigns across multiple channels.
- Provided recommendations for improvement based on analysis of consumer behaviors and purchasing patterns
- Researched current trends in the marketplace related to product categories and target demographics
Education
Bachelor of Science - Business Administration and Marketing
Bloomsburg University of Pennsylvania
2016
Skills
- Search Engine Optimization (SEO)
- Project management
- Vendor management
- Website management and maintenance
- 508 compliance
- Google Analytics
- Acceptance testing
- Systems analysis
- Adobe Creative suite
- Microsoft Office Suite
- Adobe Experience Manager (AEM)
- Content editing
- Marketing Analytics
- SEO Analysis
- Market research
- Media planning
- Strategic media placement
- Competitive analysis
- Oral and visual presentations
- Campaign management
- Cross-functional team leadership
- Print and electronic media
- Digital advertising
- Account management
- SharePoint
Timeline
Senior Marketing Strategy Analyst
United Concordia
01.2021 - Current
Marketing Strategy Analyst
United Concordia
01.2019 - 12.2020
Associate Marketing Strategy Analyst
United Concordia
01.2017 - 12.2018
Bachelor of Science - Business Administration and Marketing
Bloomsburg University of Pennsylvania
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