Anthony Marolla
West Palm Beach,FL
Summary
I'm an intrinsically driven leader who understands the landscape within the foodservice industry. I have established and cultivated many industry relationships throughout my 19 year career within the broker agency. I adapt easily to new challenges and thrive on empowering and motivating individuals.
Overview
22
22
years of professional experience
Work History
Director of Culinary and Education
Core Foodservice- Acosta Group
06.2021 - Current
- Lead culinarian throughout all channels within the organization
- Architect of the Core Foodservice National New Hire Training Platform
- Cultivated and maintained relationships to promote positive work culture.
- Developed and presented new ideas and conceptualized new approaches and solutions for sales growth
- Created detailed plans outlining timelines, goals, budgets, staffing needs and other requirements for projects.
- Identified opportunities for improvement in operational performance metrics.
- Implemented systems for tracking progress on key initiatives or projects.
- Provided leadership, insight and mentoring to newly hired employees to supply knowledge of various company programs.
- Formed and sustained strategic relationships with clients.
Vice President of Culinary and Learning Development
ACOSTA SALES AND MARKETING
01.2018 - 01.2021
- National Lead of culinary development and training for Acosta and managing a network of Chefs and specialists in all Acosta regions
- Lead Culinarian and Trainer for our portfolio of National Clients
- Lead Developer of Culinary for all National Food Shows and Events.
- Communicated regularly with executive team members to deliver pertinent details related to progress status and direction for projects.
- Cultivated a culture of collaboration amongst all culinarians to facilitate cross-functional project execution.
- Organized special projects such as corporate events or marketing campaigns.
- Assisted with product launches by coordinating promotional activities with sales teams.
- Cultivated and maintained industry relationships and customer partnerships to capitalize on opportunities and maximize business success.
Director of Regional Development
ACOSTA SALES AND MARKETING
01.2013 - 01.2018
- Acquisition of Allstate Food Marketing May 2013
- National Training Steering Committee Nov 2014- July 2016
- Created/Co-created National training modules for our manufacturer clients
- Client Manager of Badia Spice Co and Barilla Pasta- set and managed sales goals, created unique and specific trainings and cross marketing materials for Acosta Sales Nationally
- Broker culinary lead for recipe development for Ferrero Foods North America.
Business Development Manager / Corporate Trainer
ALLSTATE FOOD MARKETING
Orlando, Florida
01.2010 - 01.2013
- Client Manager for Flowers Specialty Bakeries working to meet and exceed goals set forth by the client, setting sales strategies, executing trainings throughout the Southeast Region and working with broker sales representatives in the field and within broad line distribution
- Attended and negotiated all marketing programs for Tier II, III and IV distributors
- New hire training- 13-week program involving selling strategies, product knowledge, closing techniques, listening skills and kitchen etiquette
- Facilitator of an intensive 3-week product training for all new hires
- Initiative management through detailed planning, promotions, execution development and field coaching
- Work with Major Account and Healthcare team in formulating selling strategies for high volume operators
- Work with Southeast Regional Managers identifying and assessing the needs of broker sales personnel and formulating a strategy customized to those individuals
- Development of training modules inclusive of videos for new products, new line rollouts, menu ideation, initiative management skills and selling strategies
- Work with a web developer to create, author and publish an electronic database of all training modules and videos
- Initiated a food show committee to work on safer and more sanitary practices, AFM branding and uniformity of brand throughout Southeast markets.
Account Executive, sales and Marketing
ALLSTATE FOOD MARKETING
Orlando, Florida
01.2005 - 01.2010
- Sales and Marketing for Nationally Branded Products
- Managed Florida’s Top Distributor whose gross sales exceeded $1B
- Established relationships with top operators and providing solutions to their ever-changing needs
- Conduct Sales trainings and marketing strategies based on company directives
- Continually exceeded annual target growth
- Managed an operator sales team
- Negotiated marketing for principal clients while providing and advising on sales strategies for growth
- Created and executed sales promotions for the distributor through innovative ideas and creative planning.
Spokesperson, Sales and Promotions Representative
SABRA SALADS
Astoria, New York
01.2002 - 01.2004
- Corporate Representative at national food shows
- Chef consultant for Sabra calling on large commercial and non-commercial operators
- Developed and implemented foodservice recipes for the multiple product lines
Education
Professional French Cooking -
FRENCH CULINARY INSTITUTE
01.1990
Serv-Safe Licensed Trainer and Proctor -
CERTIFICATIONS
Skills
- Contract Negotiation
- Business Development
- Project Management
- People Management
- Creativity and Innovation
- Strategic Planning
- Content Development
- Negotiation
- Charismatic Leader
References
References available upon request
Timeline
Director of Culinary and Education
Core Foodservice- Acosta Group
06.2021 - Current
Vice President of Culinary and Learning Development
ACOSTA SALES AND MARKETING
01.2018 - 01.2021
Director of Regional Development
ACOSTA SALES AND MARKETING
01.2013 - 01.2018
Business Development Manager / Corporate Trainer
ALLSTATE FOOD MARKETING
01.2010 - 01.2013
Account Executive, sales and Marketing
ALLSTATE FOOD MARKETING
01.2005 - 01.2010
Spokesperson, Sales and Promotions Representative
SABRA SALADS
01.2002 - 01.2004
Professional French Cooking -
FRENCH CULINARY INSTITUTE
Serv-Safe Licensed Trainer and Proctor -
CERTIFICATIONS
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