Anthony Marsh
Annapolis,MD
Summary
Over 30 years as a strategic communications creator and consultant for companies, associations, NGO’s, U.S. government agencies, Members of Congress, and political committees in 43 states and 12 foreign countries.
Overview
38
38
years of professional experience
Work History
Founding Partner
Savanna Communications, Inc.
02.2010 - Current
- Partner in a global communications consultancy specializing in matching target audiences with messaging that persuades, motivates, and mobilizes.
Designed national and statewide media campaigns targeting key audiences with a variety of messaging tools. - Produced, directed, and placed over $35 million in television and radio advertising in Nigeria for a presidential campaign and in Iraq for parliamentary elections.
- Designed and implemented successful communications strategies for the Kurdish Democratic Party during parliamentary elections for the Kurdistan Regional Government of Iraq.
- Created and implemented a social media campaign intended to gain U.S. congressional and foreign policy influencers' support to mobilize opposition forces against the autocratic regime of Prime Minister Sheik Hasina in Bangladesh. The campaign helped fuel a popular uprising in 2024 which was credited for the fall of her government, and her self-imposed exile to India.
- Created video and display content and managed digital communications and social media for 2 U.S. political action committees with as many as 375,000 followers each.
- Wrote regular commentaries and articles about current events and political analysis which were published to digital news aggregators.
- Designed, produced, and placed independent expenditure TV and radio advertising for successful campaigns in Ohio, Wisconsin, Michigan, North Carolina, and Pennsylvania during the 2016 campaigns.
- Created and produced a number of video productions for more than a dozen companies and associations including Wells Fargo Bank, The National Association of Broadcasters, Zurich Insurance, and Amerisource Bergen.
- Prepared and delivered dozens of presentations to clients, government officials, and conferences.
- Worked directly with client principles and staff, handled vendor, client, and business affairs.
- Managed personnel and client relations as required.
Founding Partner
Marsh Copsey + Associates, Inc.
01.1996 - 02.2010
- Managing partner creating media campaigns for companies, associations, and more than 450 political committees in the U.S.
- Worked with various U.S. Government agencies in Iraq on projects designed to build political capacity, enhance civil society, and support the Iraqi provisional government.
- Built and managed a full-service broadcast facility in Baghdad producing hundreds of short format commercials, news programs, debates and forums, and other programming intended to support civic engagement. Trained dozens of Iraqi personnel in the varied skills required to operate a production facility.
- Worked in Azerbaijan to promote fair and free political engagement, and to propose a wide range of projects that might be undertaken to enhance such political and civil engagement.
- Advised party leaders, government ministers and staff, in more than a dozen countries including in Ukraine, Iraq, Russia, Azerbaijan, and Albania.
- Produced and placed television advertising in Russia as a consultant with a USG, DoS-funded NGO, that encouraged greater participation by young people in Russian elections.
- Provided speech coaching and media training to opposition party leaders and political actors in Russia.
- Developed and executed party building processes for the Democratic Party of Albania winning control of the Albanian Parliament.
- Worked to update broadcast capabilities and upgrade programming for a television station in the West Bank that de-radicalized populations and promoted peace, rule of law, and western values.
- Designed, conducted, and analyzed a quarterly survey of attitudes and opinions among residents of Iran for the U.S. government.
- Participated in designing survey questionnaires, collecting data, and analyzing results for qualitative focus groups held in Qatar among Iranians intended to obtain an understanding of attitudes and perceptions relative to their own Iranian government.
- Produced videos on human trafficking in 13 countries used by governments including the USG to monitor and combat human trafficking.
Partner
Russo Marsh + Assoicates, Inc.
03.1987 - 01.1996
- Partner at a full-service advertising firm specializing in creating and implementing strategic communications for companies, associations, and political campaigns.
- Produced and broadcast first ever advertising in Russia during the Ukrainian campaign for independence in 1991.
- Strategy and Communications Consultant for Violeta Chamorro's presidential campaign in Nicaragua (1990), the first and only woman to hold the position of president and the first time anywhere a communist incumbent was defeated in an election.
- Wrote a wide range of documents including: speeches, press releases, television scripts, issue papers, policy platforms, strategic plans, and a variety of presentations.
Skills
- Professional business leader with experience leading high performance teams
- Design and implementation of strategic communications and public affairs campaigns
- Creating effective advertising and marketing strategies and tactics
- Creative writer, experienced in writing persuasive advertising copy, speeches, presentations, and commentary
- Client engagement and account management
- Strong collaboration and adaptability in dynamic environments
- Creation and production of award winning advocacy advertising
- Designing and analyzing survey and focus group research
- Production of video and audio content
- Innovation mindset
- Operations management
- Proficient in MAC OS, Adobe Creative Cloud, Microsoft Office
Accomplishments
- Received 6 platinum Telly Awards, and more than two dozen bronze Telly Awards for excellence in production of Video Advertising
- Recipient of numerous Pollie Awards for broadcast productions including a First Place Award for Best Radio Ad nationally in a statewide political campaign
- Received national award from Shared Hope International in “recognition of dedication to eradicate marketplaces of victimization around the world”
- Published dozens of articles in various U.S. media outlets
- Co-Authored the book, “How to Write Copy that Gets Votes,” 1998
- Former Member, United States Air Force, 1972-1976 (Top Secret Clearance, currently inactive)