Anthony McClain
Indianapolis,IN
Summary
Versatile Social Media Manager possessing well-coordinated and data-driven methodologies focused on prospecting solid leads, developing strategies, and increasing ROI. Knowledgeable about multiple social platforms and optimizing SEO. Excellent communicator and planner committed to building long-lasting and productive relationships.
Overview
4
4
years of professional experience
1
1
Certification
Work History
Copy Editor
FOX
Indianapolis, IN
03.2023 - Current
- Checked text for consistency in style, tone and content throughout the document.
- Proofread manuscripts and other forms of copy for general grammatical correctness, proper flow and sentence layout.
- Edited documents and assessed copy for grammar issues, delivering error-free materials to clients.
- Ensured that all copy adheres to company style guidelines.
- Identified areas where additional information was required or existing material could be streamlined.
- Participated in monthly copy editors' meeting and reviewed, updated and revised editing guidelines.
- Coordinated with marketing, communications and curatorial departments to align documentation needs.
- Researched industry-specific terminology to ensure accuracy of copy.
- Translated technical jargon into simpler terms understandable by general audiences.
- Worked within in Excel to track and model information.
- Created spreadsheets in Microsoft Excel for record-keeping and reporting.
- Collaborated with copywriters to create compelling content for emails that drives conversions.
Freelance Digital Marketer
Self Employed Services
Indianapolis, IN
10.2022 - Current
- Optimized website content for search engine visibility via meta tags, page titles, headings.
- Developed and implemented digital marketing strategies to increase website traffic, engagement, and conversions.
- Managed SEO initiatives including keyword research, content optimization, link building and competitor analysis.
- Analyzed customer data to identify trends in consumer behavior.
- Produced engaging video content for use in paid advertising campaigns.
- Identified opportunities for improvement within existing processes related to digital marketing operations.
- Built relationships with influencers to generate brand awareness through sponsored posts or collaborations.
- Reviewed competitor websites regularly in order to gain insights into their strategy and tactics.
Cleaning Associate
Indiana Recreational Facilities
Bloomington, IN
05.2021 - 08.2024
- Cleaned and sanitized restrooms, kitchen areas, conference rooms, break rooms, and other assigned areas.
- Assisted with laundry duties as required including sorting linens according to colors and types of fabric for washing purposes.
- Swept, vacuumed, mopped and polished floors using appropriate products.
- Sanitized all surfaces in accordance with health standards.
- Checked equipment before use to ensure proper functioning.
- Used various types of cleaning equipment safely in order to complete tasks efficiently.
Director/Videographer
Big Ten Network Student U
Bloomington, IN
02.2021 - 12.2023
- Cultivated and maintained relationships to promote positive work culture.
- Guided and motivated staff to drive maximum performance.
- Facilitated collaboration between teams by encouraging open communication channels.
- Recommended corrective actions to conform to quality specifications.
- Provided leadership, insight and mentoring to newly hired employees to supply knowledge of various company programs.
- Edit raw footage into a final product using non-linear editing systems such as Final Cut Pro or Adobe Premiere.
- Capture live events such as concerts or sports competitions for broadcast purposes.
- Perform basic maintenance tasks on all production equipment used on set including cleaning lenses, replacing batteries and troubleshooting technical problems.
- Capture images from various sources such as film, digital media, computer graphics and animation for use in projects.
- Ensure continuity between shots by checking settings on equipment and positioning of subjects within the frame.
- Analyze completed projects in order to identify areas that can be improved upon in future productions.
- Leveraged digital visual effects, motion graphics and compositing applications to create video content.
- Applied creative thinking to distill product messaging and pain points into captivating stories.
Sales Associate
Best Buy
Bloomington, IN
10.2020 - 07.2022
- Helped customers find specific products, answered questions, and offered product advice.
- Greeted customers and provided exceptional customer service.
- Engaged customers in friendly, professional dialogue to determine needs.
- Performed cashier duties such as accepting payments, issuing receipts and counting money back change.
- Handled customer complaints in a professional manner.
- Assisted customers with product selection, sizing and styling.
- Provided accurate information about products, prices and services.
- Developed trusting relationships with customers by making personal connections.
- Built and maintained relationships with peers and upper management to drive team success.
Education
Digital Marketing Certificate - Digital Marketing
Cousera
02-2024
Bachelor of Arts - Advertising
Indiana University Bloomington
Bloomington, IN12-2022
High School Diploma -
Connersville Sr High School
Connersville, IN05-2019
Skills
- Content Writing
- Microsoft Word Proficiency
- SEO Understanding
- Research Capabilities
- Content Development
- Customer Service
- Content Editing
- Copy Proofreading
- SEO Familiarity
- Market Research and Analysis
- Social Media Marketing
- Creative Problem-Solving
- KPI Management
- Search Engine Optimization (SEO)
- Digital Marketing Management
- Content Creation
- Google Slides
- Video Editing
- Sales Development
- Upselling
- Multi-Tasking Strength
- Excellent Communication Skills
- Pivot Tables
- Web Development
Certification
- Digital Marketing and E-Commerce certificate.
Affiliations
- Weight training
- Reading
- Audience/Market research
- Photography
- Videography
- Networking
Timeline
Copy Editor
FOX
03.2023 - Current
Freelance Digital Marketer
Self Employed Services
10.2022 - Current
Cleaning Associate
Indiana Recreational Facilities
05.2021 - 08.2024
Director/Videographer
Big Ten Network Student U
02.2021 - 12.2023
Sales Associate
Best Buy
10.2020 - 07.2022
Digital Marketing Certificate - Digital Marketing
Cousera
Bachelor of Arts - Advertising
Indiana University Bloomington
High School Diploma -
Connersville Sr High School
- Digital Marketing and E-Commerce certificate.
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