Anthony Mensah
Milwaukee,WI
Summary
5+ years of content creation including photography, camera operation, and audio engineering. Award winning photographer with experience in content management, brand creation, Dedicated creative professional with history of meeting company goals utilizing consistent and organized practices. Skilled in working under pressure and adapting to new situations and challenges to best enhance the organizational brand.
Overview
5
5
years of professional experience
Work History
Executive Producer and Lead Editor
#SMACKEDTV (Youtube Channel)
Milwaukee, WI
02.2022 - Current
- Coordinated with producers and on-air talent to create program content, new ideas and segments.
- Supervised creation process to verify on brand, impactful and relevant content.
- Organized assets by collecting data from camera media, transcoding video and audio files and managing file backup to digital asset management system..
- Created titles, captions, graphics and templates in After Effects to give edits additional visual flare.
- Produced 3-4 weekly original video content by working collaboratively with producers, designers and art specialists to facilitate multimedia production.
- Strategically planned, implemented and monitored client's social media content and campaigns using complex editorial calendar.
Teaching Assistant
Highland Community School
Milwaukee, WI
12.2021 - Current
- Assisted in maintaining engaging and respectful educational environment by promoting discipline and cooperation for over 50 children.
- Prepared group activities to enhance socialization, media literacy, communication and problem-solving skills for children in after school programs.
- Planned and managed learning-focused, imaginative and play-oriented activities for 30 Upper Elementary aged children.
- Used mindfulness techniques to promote patience and other good behaviors in children.
Founder/Lead Consultant
YMD Media And Consultations LLC
Milwaukee, WI
06.2021 - Current
- Providing subsidized film and photography service for community partners in Milwaukee, Washington DC, New York, and Ghana, West Africa.
- Host, produce, and edit "YMD Fireside," a podcast dedicated to exposing creatives and every day people throughout the country.
- Collaborated with local creative organizations such as We Got Flavors, NoStudios, True Skool, and Arts-At-Large to create community centric artistic initiatives.
- Partnered with Milwaukee community organizations to shape strategic and creative output of growth channels.
- Implementing effective marketing strategies that increased traffic towards client social media channels resulting in higher sales.
Content Marketing Manager (Executive Council)
Ghana Diaspora Public Affairs Collective
Washington, DC
08.2020 - 01.2022
- Managed content distribution to online channels and social media platforms.
- Led content team of five people to develop and execute GHPAC's organizational content strategy.
- Collaborated with marketing and design teams to develop and plan site content, layout and style.
- Established content marketing calendar to schedule creation and delivery deadlines.
- Grew Instagram profile from sub-500 followers to 1000+ in six month span.
- Used content management system to analyze user engagement and website traffic metrics.
- Collaborated with Ahaspora Young Professionals to develop and execute marketing strategy for 2022 Ghana Action Forum in Accra, Ghana.
- Developed messaging for communications team and drafted editorials and newsletters advocating for Ghanaian representation in politics, business, and international affairs.
Web Manager
The Cultural Reset
Remote
02.2021 - 05.2021
- Formatting, managing content, and providing maintenance for 'The Cultural Reset' website via Wix web hosting service.
- Incorporated SEO techniques to verify maximal site exposure to search engine robots and crawlers. Resulted in 25% click rate increase over two month period via Google Analytics.
- Conceptualized, planned and executed original designs for wide range of website properties.
- Edited and sourced images and videos using Canva and Envato Elements.
- Maintained content marketing calendar to schedule creation and delivery deadlines.
Intern
Peace Of Mind
Washington, DC
08.2019 - 03.2020
- Captured photography, and designed graphics for Instagram, Facebook, and Twitter campaigns.
- Collaborated with team to draft social media content calendar.
- Co-wrote and shot promotional video materials for Peace of Mind staff and curriculum.
- Utilized LinkedIn marketing optimization to create curriculum lead generation opportunities.
- Created and managed Facebook group of 100 national educators involved with Peace of Mind's mindfulness curriculum.
- Performed outreach calls to over 75 schools throughout Northeast and Midwest United States.
Intern/Junior Consultant
Athena Communications
Milwaukee, WI
05.2019 - 01.2020
- Worked closely with senior staff to organize and finalize client pitches for Imagine MKE, Ascension Health Group, and Malaika Early Education.
- Designed infographic materials for Athena Communications onboarding as well as creating other promotional materials.
- Drafted one pagers, press releases and conducted social media audits for clients.
- Assisted with client pitches.
- Raised brand awareness through consistent marketing efforts and product campaign launches.
Education
BACHELOR OF ARTS - PUBLIC RELATIONS AND STRATEGIC AFFAIRS/AUDIOTECHNOLOGY
05.2020
Barbara Bohn Wright Book Scholarship Recipient 2017-2020
Skills
- Adobe Suite (Premiere, Photoshop, After Affects, and Illustrator)
- Photography
- Videography
- Audio Engineering (Logic Pro X, Pro Tools)
- Speechwriting
- Web Development and Management
- Graphic Design
Timeline
Executive Producer and Lead Editor - #SMACKEDTV (Youtube Channel)
02.2022 - Current
Teaching Assistant - Highland Community School
12.2021 - Current
Founder/Lead Consultant - YMD Media And Consultations LLC
06.2021 - Current
Web Manager - The Cultural Reset
02.2021 - 05.2021
Content Marketing Manager (Executive Council) - Ghana Diaspora Public Affairs Collective
08.2020 - 01.2022
Intern - Peace Of Mind
08.2019 - 03.2020
Intern/Junior Consultant - Athena Communications
05.2019 - 01.2020
American University - BACHELOR OF ARTS, PUBLIC RELATIONS AND STRATEGIC AFFAIRS/AUDIOTECHNOLOGY
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