Anthony Nguyen
Lewisville
Summary
Consumer insights and analytics professional with 9+ years of beverage industry experience and a strong background in CPG and retail. Expertise in syndicated data, category management, and consumer analytics, with a proven ability to convert complex datasets into actionable business insights and growth strategies. Effective partner to both business and technical teams, recognized for strong communication, problem-solving, and relationship-building skills that drive data-informed decision-making.
Overview
21
21
years of professional experience
1
1
Certification
Work History
Director of Client Sales & Insights
Circana (Formerly IRI)
12.2024 - Current
- Serve as a trusted advisor to senior client leadership, delivering data-driven insights and strategic recommendations that drive category growth, brand performance, and business results.
- Lead consultative selling efforts by identifying client challenges and aligning Circana's data, analytics, and technology solutions to support business objectives and revenue growth.
- Manage and grow executive-level client relationships, developing strategic account plans that strengthen partnerships, improve retention, and uncover new business opportunities.
- Translate complex consumer, shopper, and marketplace data into actionable insights, influencing decisions across marketing, innovation, pricing, promotion, and category strategy.
- Partner cross-functionally with Analytics, Product, and Client Development teams while leading and mentoring junior talent to deliver high-impact solutions and exceptional client outcomes.
- Direct market research initiatives to identify emerging trends, informing product development and marketing strategies.
- Manage and mentor an analyst supporting the KDP brand marketing business, overseeing analytical execution, insight development, and stakeholder support while fostering professional growth and team effectiveness.
Client Insights Consultant
Circana (Formerly IRI)
04.2022 - 12.2024
- Drove consultative selling of Circana's data, analytics, and technology solutions by identifying client business challenges, aligning recommendations to strategic objectives, and delivering measurable value and growth opportunities.
- Partnered with key stakeholders to understand business priorities and proactively position Circana's insights, data, and technology solutions to address strategic challenges and accelerate growth.
- Led client engagements to identify strategic opportunities and enhance operational efficiency.
- Maintained industry expertise by staying current on trends to position Circana as a thought leader and trusted advisor.
Client Insights Analyst
Circana (Formerly IRI)
07.2017 - 02.2022
- Analyzed consumer, shopper, and retail data to uncover trends and growth opportunities for both KDP RGM and Category Management teams.
- Developed and delivered insights, reporting, and client presentations that support strategic decisions across category management, RGM, pricing, promotion, and assortment initiatives.
- Partnered with CI consultants and cross-functional teams to deliver client-ready analyses and data-driven recommendations.
Marketing Media Sr. Specialist
JCPenney
05.2013 - 04.2017
- Optimized preprint media performance through market analysis, audience targeting, and ROI/ROAS-driven circulation strategies while maintaining budget variance within ±2%.
- Managed JCP Media Placement Management (MPM) system, ensuring data accuracy, campaign execution, and invoice processing for local market media programs.
- Developed media plans for store openings and closings, provided budget and cost analyses, and served as the primary resource for ad hoc media reporting and newspaper-related inquiries.
Sales Analyst
Williamson Dickies Mfg. Co
01.2011 - 05.2013
- Increased POS sales and market share for Dickies products across key national retail accounts through data-driven inventory and assortment strategies.
- Analyzed sales, inventory, shipment, and market trend data to develop forecasts, support merchandising decisions, and deliver KPI reporting to leadership.
- Partnered with account teams and retail buyers to optimize inventory levels, improve sell-through performance, and achieve annual turnover and growth objectives.
Product Support Specialist
Thomson Reuters
06.2007 - 01.2011
- Provided technical assistance and client support for GoSystem Tax users via phone/online.
- Assisted software developers in product testing and QA for technical accuracy and cosmetic appearance.
Financial/Operations Analyst
Friedman Jewelers
11.2006 - 06.2007
- Monitored direct store level, district, region, and territory expenses and reported variances to the manager of field finance.
- Managed the process of consolidating, reviewing, and analyzing financial data from vendors and carriers.
Licensed Banker
Chase Bank
08.2005 - 08.2006
- Partnered with Financial Advisors and Small Business Managers to acquire, retain, and grow customer relationships by identifying financial needs and recommending tailored solutions.
- Managed a pipeline of existing and prospective clients, conducting proactive outreach and business development activities to drive customer growth and profitability.
Education
BBA - Marketing & Management
University of Houston
Houston, TX05-2005
Skills
- Consumer Insights
- Consultative Selling
- Data Analytics
- Dashboard Management
- Story Telling
- Category Management
- Promotional Analysis
- Print Media
- Sales Analytics
- Market Research
- KPI Tracking
- People Management
- Relationship building
Certification
Circana/IRI Unify+ EXPERT Certified (Market Advantage, Consumer & Shopper Insights, ShopperSights, and ShopperLoyalty)
Timeline
Director of Client Sales & Insights
Circana (Formerly IRI)
12.2024 - Current
Client Insights Consultant
Circana (Formerly IRI)
04.2022 - 12.2024
Client Insights Analyst
Circana (Formerly IRI)
07.2017 - 02.2022
Marketing Media Sr. Specialist
JCPenney
05.2013 - 04.2017
Sales Analyst
Williamson Dickies Mfg. Co
01.2011 - 05.2013
Product Support Specialist
Thomson Reuters
06.2007 - 01.2011
Financial/Operations Analyst
Friedman Jewelers
11.2006 - 06.2007
Licensed Banker
Chase Bank
08.2005 - 08.2006
BBA - Marketing & Management
University of Houston
Technical Skills
Circana/IRI Unify+ Liquid Data Solutions (Market Advantage, Consumer & Shopper Insights, ShopperSights, Shopper Loyalty), PowerBI, Salesforce, Tableau, Adobe, Numerator, SPINS, Advanced Microsoft Excel, PowerPoint & Word