Summary
Overview
Work History
Education
Skills
Timeline
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Anthony Parente

New York,NY

Summary

Proficient marketing specialist with extensive experience in high-pressure settings. Capable of rapidly acquiring and implementing new skills to drive results. Acknowledged for maintaining quality standards while adapting to last-minute changes. Dedicated to fostering a culture of continuous learning and improvement.

Overview

12
12
years of professional experience

Work History

Marketing & Brand Coordinator

First Class Marketing
10.2024 - Current
  • Conducted consumer trend analysis and product viability studies, facilitating two successful product launches.
  • Analyzed CRM and campaign data, identifying targeting gaps that boosted conversion rates by 15%.
  • Executed multi-channel product promotions, enhancing overall visibility by 25% through digital ads and in-store demos.
  • Led seasonal retail initiatives that expanded AT&T's customer base by 20% during peak shopping periods.
  • Identified sign-up barriers and introduced a financing offset program, increasing new account activations.
  • Surpassed weekly sales goals of over 10 new accounts for six consecutive weeks, resulting in a promotion.
  • Developed and implemented digital marketing strategies across social media and email, improving engagement by 30%.
  • Reduced customer churn by 12% through successful digital marketing initiatives.

Independent Musician & Promoter

Self-employeed
, NY
01.2013 - Current
  • Booked and performed at over 40 venues, managing scheduling and logistics with Google Calendar and Trello.
  • Executed grassroots and digital marketing campaigns through Instagram, Mailchimp, and community outreach, resulting in sell-out performances.
  • Operated AV systems for live performances, conducting sound checks and resolving technical issues promptly.
  • Produced and post-mixed original tracks using Logic Pro and Avid Pro Tools, releasing three EPs and various live recordings.
  • Directed day-of-show logistics, including ticketing, crowd control, setup, and vendor coordination for smooth operations.
  • Managed creative and business operations, balancing budgeting, promotion, and audience engagement to boost event attendance.

Funeral Assistant

McVeigh Funeral Home Inc.
01.2018 - 12.2024
  • Coordinated daily operations at family-owned funeral home, developing expertise in event logistics and client service.
  • Assisted in orchestrating the logistics for over 200 memorial services annually, ensuring timely execution in collaboration with vendors and families.
  • Resolved last-minute event issues with professionalism, maintaining smooth service delivery in sensitive environments.
  • Managed full-cycle service planning from client intake to post-service follow-up for over 200 annual events.
  • Executed event setup, equipment transport, and family liaison duties under tight timelines and high-pressure conditions.

Education

Bachelor of Science - Marketing Management

The College of Saint Rose
Albany, NY
01.2020

Associate degree -

Hudson Valley Community College
Troy, NY
01.2017

Skills

  • Microsoft Office Suite and Google Workspace
  • Brand visibility and loyalty
  • Vendor collaboration and liaison
  • Cross-functional communication
  • Customer service and support
  • Marketing communication strategies
  • Customer engagement

Timeline

Marketing & Brand Coordinator

First Class Marketing
10.2024 - Current

Funeral Assistant

McVeigh Funeral Home Inc.
01.2018 - 12.2024

Independent Musician & Promoter

Self-employeed
01.2013 - Current

Bachelor of Science - Marketing Management

The College of Saint Rose

Associate degree -

Hudson Valley Community College

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