Anthony Pierson
Austin
Summary
Results-oriented sales professional with over 7 years in B2B and consumer sales across beverage, food, hospitality, and advertising sectors. Expertise in territory expansion, enterprise account management, and partnership development that enhances revenue and brand presence. Committed to sustainability and community engagement.
Overview
1
1
Certification
10
10
years of professional experience
Work History
Associate Publisher
Best Version Media
Austin
04.2026 - Current
- Serve as a trusted marketing advisor to clients by identifying advertising opportunities aligned with business goals and target audiences.
- Developed and managed advertising partnerships with local business owners, increasing brand awareness and customer engagement through targeted marketing solutions.
- Generate new business opportunities through consultative sales strategies, networking, referrals, and strategic prospecting.
- Manage a pipeline of prospective and existing advertisers while maintaining high levels of customer satisfaction and client retention.
- Built and maintained strong community relationships by connecting residents, business leaders, and organizations through hyper-local publications and events, fostering a sense of community.
- Collaborated with community stakeholders to create meaningful content and partnerships, enhancing local engagement and supporting neighborhood growth.
Sales Representative
Lazarus Brewing Co.
Austin
07.2024 - 10.2025
- Secured new business opportunities, exceeding territory growth goals through strategic prospecting and consultative selling approaches.
- Expanded brewery presence across Central Texas by developing new on-premise accounts and fostering long-term relationships with restaurant and bar partners, enhancing brand footprint.
- Represented brand at festivals, trade shows, and tap takeovers, boosting market visibility and engagement with target audiences.
Sales Representative
Ben E. Keith
Austin
03.2023 - 07.2024
- Managed a diverse portfolio of on- and off-premise accounts across grocery, restaurant, and convenience channels.
- Executed promotional campaigns and product launches, enhancing brand visibility and driving sales volume.
- Analyzed sales data and category trends, uncovering growth opportunities and refining distribution strategy.
Wine & Beer Buyer
Whole Foods Market
Austin
07.2018 - 03.2023
- Developed beer and wine buying strategy for high-volume location, aligning inventory with customer preferences.
- Forged partnerships with local and regional producers, coordinating events and product launches to enhance community engagement.
- Drove sales growth through merchandising, promotional planning, and cross-functional collaboration.
- Trained staff on category knowledge and consultative selling to improve customer experience and drive sales.
General Manager
Apanas Coffee & Beer
Austin
06.2016 - 01.2018
- Managed day-to-day operations, negotiated with vendors, led team, and improved financial performance.
- Led staff development in hospitality, product education, and community engagement initiatives.
- Developed a collection of local craft beers and specialty coffees, enhancing customer offerings.
Education
Associate of Applied Science - Culinary Arts
Texas Culinary Academy
Austin, TX05-2003
Skills
- B2B and enterprise sales
- Key account management
- Contract negotiation
- Strategic prospecting
- Territory development
- Relationship management
- CRM and pipeline management
- Data-driven sales analysis
- Public speaking and brand representation
- Cross-functional collaboration
- Microsoft Office Suite
- Sales reporting tools
Certification
- Certified Cicerone
- TABC Certified
- ServSafe
- Food Handler Certified
- Valid Driver's License (2035)
Additional Information
Experienced in beverage distribution networks, hospitality partnerships, regional retail dynamics, and local advertising sales. Longtime homebrewer (since 2010) with deep knowledge of fermentation, production, and the craft beer industry. Passionate about connecting community engagement, sustainability, and business growth through mission-driven partnerships.
Timeline
Associate Publisher
Best Version Media
04.2026 - Current
Sales Representative
Lazarus Brewing Co.
07.2024 - 10.2025
Sales Representative
Ben E. Keith
03.2023 - 07.2024
Wine & Beer Buyer
Whole Foods Market
07.2018 - 03.2023
General Manager
Apanas Coffee & Beer
06.2016 - 01.2018
Associate of Applied Science - Culinary Arts
Texas Culinary Academy