Anthony Reed Jr.
Danbury,CT
Summary
I'm a designer who thrives on bringing impactful visuals to life that translate complex messaging into engaging experiences. I believe powerful storytelling lies at the heart of effective communication. I am committed to delivering innovative visual solutions and enhancing brand presence. Known for fostering team collaboration and adapting to dynamic project requirements.
Overview
9
9
years of professional experience
Work History
Senior Graphic Designer
Regeneron Pharmaceuticals Inc
07.2019 - Current
- Secured executive-level stakeholders and client buy-in with strategic problem-solving, creative concepts, and effective communication.
- Managed project timelines and deliverables, ensuring all design assets met deadlines and quality standards.
- Enhanced brand identity by designing cohesive visual elements across multiple marketing channels.
- Collaborated with cross-functional teams to design and execute marketing campaigns that enhanced brand visibility.
- Designed and implemented branding guidelines that ensured consistency across all marketing materials.
- Executed user-centered design principles to improve the overall user experience across digital platforms.
- Led cross-departmental collaboration to design communications for internal and external campaigns and initiatives while ensuring brand consistency across all touchpoints.
- Streamlined design requests, achieving 10% faster turnaround
- Delivered high-impact marketing materials (web and print ads, social media, videos, etc.) aligning design with strategic business goals.
- Managed vendors/freelancers, ensuring on-time and on-budget delivery.
Marketing Designer (Freelance)
Monica Rich Kosann
04.2017 - 04.2023
- Increased click-through rates and purchases by 6% through data-driven A/B email marketing campaigns.
- Enhanced brand consistency by concepting impactful digital ad campaigns alongside leadership stakeholders.
- Developed user-centered design strategies that elevated customer engagement across digital platforms.
- Created compelling visual content for social media campaigns, driving increased brand awareness and audience interaction.
- Designed landing pages and email templates that enhanced conversion rates for various marketing initiatives.
- Coordinated with copywriters and marketers to align visual design with messaging and campaign goals.
- Used coding to add text and imagery to Ecommerce website.
Graphic Designer (Freelance)
Kitman Labs
03.2021 - 12.2022
- Translate complex business and marketing objectives into designs that are clear, compelling, visually exciting, and emotionally engaging to target audience.
- Create landing pages for product launches with social campaigns to extend awareness by 12% through A/B testing.
- Work with copywriters, demand gen, and executive-level stakeholders to ensure projects meet goals, objectives, and maintain a high level of quality and brand consistency.
- Turn sports technology data into visual stories within marketing collateral and publications.
- Designed and maintained an efficient digital asset management system for organizing and retrieving visual content.
- Crafted compelling presentations and visual assets for executive-level stakeholders to support strategic initiatives (presentations, proposals, and white papers).
- Implemented user-centered design methodologies to improve website navigation and usability.
Senior Graphic Designer
SITO Mobile
01.2017 - 07.2019
- Drove brand awareness by 10% for industry giants (i.e. Nordstrom, Verizon, Lexus) through strategic mobile ad campaigns while selling strategic vision and creativity to executives.
- Shaped SITO brand identity through creative development while spearheading the overhaul of guidelines, marketing materials and internal/external communications.
- Designed innovative marketing materials for various channels, enhancing brand visibility and engagement.
- Executed user-centered design principles to improve the overall user experience across digital platforms.
- Managed and prioritized multiple design projects simultaneously, ensuring timely delivery and adherence to project deadlines.
- Empowered sales with branded presentations, proposals and sales collateral while crafting multi-channel marketing communications.
Education
BFA Applied Media Arts - Graphic & Interactive Design
Edinboro University
Visual Elements of UI Design - Visual Elements of UI Design
CA Institute of the Arts
Skills
- Adobe CC
- Figma
- After Effects
- Indesign
- Illustrator
- Photoshop
- Premiere pro
- Light Motion Graphics
- UI and UX design
- Video editing
- Brand Identity
- Marketing
- Analytical problem solving
- Empathetic Thinking
- Effective communication
Accomplishments
- Saved Regeneron $10,000+ by securing senior management buy-in to cut agency outsourcing efforts by 50%. Thus bringing in more opportunities for diverse projects.
- Impacting culture by 10X with over 6000+ Regeneron employees engaged through new DEI efforts led by impactful design, brand storytelling and empathetic ideation.
- Increased project turnaround on deliverables by 10% by introducing new processes and streamlined repetitive tasks with AI.
PASSIONS
UI/UX/Visual Design - Staying on top of trends, platforms, and best practices, Creative Writing - Working on my first novel!
Timeline
Graphic Designer (Freelance)
Kitman Labs
03.2021 - 12.2022
Senior Graphic Designer
Regeneron Pharmaceuticals Inc
07.2019 - Current
Marketing Designer (Freelance)
Monica Rich Kosann
04.2017 - 04.2023
Senior Graphic Designer
SITO Mobile
01.2017 - 07.2019
Visual Elements of UI Design - Visual Elements of UI Design
CA Institute of the Arts
BFA Applied Media Arts - Graphic & Interactive Design
Edinboro University