Anthony Rodriguez-McCradic

• Executive Producer, Writer, Producer, Director and Editor for Twilight Zone-esque national television series "Strange Places". 2022 Emmy Nominated "Best Director" and Emmy winner best graphics on only the 2nd show. Rocky Mountain Southwest Division winner.
• Recruited, hired and developed personnel, in addition to overseeing operational budgets, negotiations and post-production duties.
• Supervised team of creative and diverse individuals across varied job titles and professional delivering consistent feedback and positive reinforcement to maximize performance.
• Recruited and hired crew members, including negotiating rates of pay.
• Created and maintained production schedules and adjusted as needed to stay on track for target completion.
• Cultivated fun, inclusive and professional studio culture.
• Kept productions in compliance with network and legal requirements.
• Used latest editing and photography tools to tell stories.
• Created project budgets and managed production costs.

I had to take nearly 6 years off work to care for my wife. She was diagnosed with dementia, and I "retired early" to personally take care of her...see to her comfort and care...and when time came, personally made sure her transition was as caring and filled with love as possible.

I also had to take a year off to recover from the emotional and physical demands of caregiving.

The greatest thing I ever did.

• Handled various facets of producing live action comic book video productions. Writer, producer, director, editor. Original female superhero characters. At peak, 6,600 in fan base with sales in 44 countries on 5 continents.
• Oversaw day-to-day operations of independent production company specializing in creating live action video products for webcasting, download, DVD sales and video streaming.
• Maintained business website and responded to customer inquiries via email.
• Managed financial management systems, customer and production databases and inventory, production equipment and editing systems.
• Grew business through word of mouth referrals and continued production excellence. At peak, 7,000 hits on website per month.
• Created special effects for digital media publications and projects.
• Scouted locations for various client projects and acquired permits.
• Recruit and manage independent production specialists such as editors and graphic designers.
• Negotiated contracts and rates.
• Edited and post-produced final video and audio collections for distribution.
• Organized video and photo shoots, production crews and actors.

• Executed camera work, production, directing and field audio work for local news productions.
• Edited video, music, scripts and selected effects and graphics as part of post-production work.
• Used latest editing and photography tools to tell stories. Operated live truck as field producer videographer with talent, for live broadcast.
• Wrote, shot and edited news stories for on-air broadcasting and digital platforms.

• Created and formatted independent Real Estate show for television.
• Identified Clients in homebuilding, realty and mortgage brokerages. Initiated contact, identified their needs and wrote and presented proposals to achieve their goals. Negotiated contracts for broadcast, scheduled on-location shoots, identifed and hired talent and crew.
• Show earned a 1 rating, 3 share routinely, the highest so rated show in Arizona for the genre.
• Developed strategies for successful project execution, ensuring timely delivery and high-quality results.
• Managed budgets and resources effectively to reduce production costs while maintaining high production value.
• Built and maintained strong relationships with clients.
• assisted clients with other marketing elements beyond our contracted agreements

• Emmy winner Best Producer. associate producer "Video High".
• Edited and post-produced final videos for distribution.
• Collaborated with production staff to deliver exceptional performances.
• Checked completed work for quality and accuracy.
• Created and presented project scripts and storyboards for client approval during pre-production, direct shooting, editing and duplication processes.
• Organized video and photo shoots, production crews and actors to achieve clients' creative vision.

• Generated, wrote and delivered breaking news stories, special reports and features segments for leading market station.
• Scheduled and conducted interviews by asking targeted questions to capture quotes.
• Delivered content on-air for local news, sports, weather and traffic, carefully following program outlines.
• Asked questions and discovered facts during interviews.
• Created tightly written news stories crafted from reliable sources.
• Produced and edited daily news and entertainment reports.
• Gathered data for news stories from variety of different sources and assimilated truth from fiction.
• Coordinated with production team to explain story vision for broadcasts.
• Authored articles by crafting original writing.

• Morning Show, last rating book: 10 rating, 44 share of nation's then 12th largest market. Responsible for creating, formatting and producing newscasts. Improved on all previous ratings of predecessor.
• Searched wire services, network feeds and websites to find relevant material for newscasts.
• Wrote an average of 44 copy stories a night, 5 days a week.
• Maintained working knowledge of current events, community issues and local contacts through careful research.
• Generated engaging story ideas and creative headlines to increase readership.
• Coordinated news, sports and weather segments and determined segment length.
• Generated original ideas and further developed ideas through research.
• Evaluated content performance to determine most compelling and relevant content and to suggest improvements.
• Troubleshot and resolved production issues to execute smooth, streamlined programs.

• Assigned advanced and breaking news stories to anchors and reporters.
• Scheduled broadcasts and segments daily.
• Enforced time limits to journalists, reporters and anchors on-air.
• Maintained working knowledge of current events, community issues and local contacts through careful research.
• Coordinated news, sports and weather segments and determined segment length.
• Searched wire services, network feeds and websites to find relevant material for newscasts.
• Generated engaging story ideas and creative headlines to increase readership.

• Edited news pieces from hard news briefs to long-form featured news and wrote approximately 5-10 copy stories per newscast.
• Managed reporters, producers, and other team members to put out 2 news shows daily.
• Developed wide range of relationships with government agencies, business and community leaders to stay on top of breaking news.
• Conducted open and confidential interviews with credible story sources to gather information for news pieces.
• Researched and assigned story ideas to reporters for coverage.