Anthony Romero
Long Beach,CA
Summary
Innovative professional skilled in creating and implementing marketing strategies, executing budgeting plans and utilizing market research to identify customer needs. Possesses excellent communication and customer service skills. Creative Marketing Director with expertise across email campaigns, public relations, social media and event planning. Successfully managed united teams to achieve aggressive goals and produce results. Keen insight into digital marketing campaigns, planning and public relations.
Overview
6
6
years of professional experience
1
1
Certification
Work History
Marketing Director, Department Manager
Total Home Distributors
01.2022 - Current
- Strategize different innovative exhibitor ideas with Sales Manager for new tile collections to effectively catch attention of consumers to market our product into high-caliber showrooms.
- Strategize and create digital content through various social platforms i.e., Instagram, Facebook, and E-mail marketing.
- Create content strategy using A/B testing for social media platforms to generate more user engagement
- Generating templates for digital and traditional marketing content to create more efficient workflows on Adobe Photoshop, Adobe Indesign, and Office Excel.
- Analyzed data to uncover insights and identify key opportunities to inform strategic decisions.
- Capture data from Sales Reps and analyze tile collections in the field to see which collections are gaining most and least traction
- Analyze low-trending and high-trending tile collections and create marketing campaigns i.e., e-mail campaigns or social media campaigns to gain more visibility and recognition for top-of- mind marketing strategy.
- Delegate and communicate with my team to tackle tasks that would suit their strengths and efficiently produce samples for on-demands orders from sales reps or customers.
- Devised marketing plans using digital strategies, print advertising, and word of mouth tactics.
- Created content and promotional materials to drive engagement and conversions.
- Created innovative strategies to drive customer engagement.
- Kept employee workloads fair and balanced to achieve objectives while maintaining high job satisfaction.
- Partnered with sales team to plan and execute floor moves, merchandise placement, and overall sales set-up.
- Initiated sessions with sales team leaders to brainstorm new ideas and promotional strategies.
- Maintained documentation, detailing assignments, in-progress work and completed project milestones.
- Increased page views and unique visitors by 30% by creating relevant and unique content for end-user.
Inventory Clerk Lead
MK Diamond
04.2020 - 01.2022
- Planned for on-demand parts to meet production standards for 20 different tile saw assemblies
- Would ensure through various BAQ's to schedule parts for 20 different tiles saws including: assemblies, sub-assemblies, shipping orders, and purchase orders
- Maintained daily accurate inventory counts for 5,000 SKU's for machine shop department
- Delegated with different departments at company for day-to-day assembly needs
- Built good relationships with department leads of assembly to quickly recognize shortages for their respective assembly
- Communicated with managers and supervisors to set precedent and prioritization of machine shop items
- Managed budget of $5,000 per week on raw materials with local vendors (steel, bronze, acrylic, tubing, and aluminum) and would evenly distribute budget and allocate it into machinable parts and plan to produce in shortage of or plan to produce for future production
- Scheduled and rescheduled planning of ~ 200 machined shop items through MES Computer system for visibility and availability of machine shop parts
- Would sort through 5,000 SKU's on Epicor MES and transfer them to Excel to recognize shortages and strategize plans to get them into production
- Would lead machine shop department through various tasks that needed to be completed daily like parts that needed to be machined, powder coated, and any future schedule changes
- Completed physical inventory counts each month.
- Maintained inventory count, tracked usage, and documented variances.
- Recorded information, shortages, and discrepancies to keep records current and accurate.
- Used hand-held devices and computers to record and monitor inventory levels and completed audits to uncover and address inaccuracies.
- Kept documentation and records accurate and up-to-date with latest data to prevent errors in processing or delivery.
- Evaluated incoming shipments for quality issues and processed unacceptable materials for return.
- Offered expertise in inventory management and current stock levels to internal teams and customers to facilitate accuracy and product availability.
- Developed and implemented strategies to keep stocks organized and reduce excess inventory.
Student Assistant
Long Beach City College PCC, Long Beach
09.2019 - 12.2019
- Assist with 100+ diverse students daily to hand them their necessary assignments for class
- Help teachers and supervisors with new ways for students to better access and maintain efficient ways of studying in the student center
- Maintain cleanliness and organization of the student center for better access for students and teachers
- Communicate with supervisors and teachers to find new ways of approaching and helping students when the student center is to capacity.
- Greeted incoming office visitors, answered questions, and directed individuals to office locations.
- Helped with administrative support by managing incoming calls, coordinating files, and sorting mail.
- Organized and maintained filing system to keep documentation easily accessible to fulfill requests for information.
- Performed data entry and database management to accurately record information and protect data from unauthorized access.
- Shared important information with students concerning upcoming assignments and tests.
Marketing Assistant
Kim's Holistic Foot and Ankle Center
08.2017 - 02.2019
- Long Beach
- Used Word of Mouth Marketing by giving promotional gifts to various medical offices to achieve more referrals for the months
- I would achieve 80-90 referrals within a month through the help of our promotional items and strong relationship with their office personnel
- Personalized different rewards for over 100+ medical offices in the Long Beach area by talking to the front office personnel and doctors to build stronger relationships within our offices
- Sorting through referral data of the past years and recognizing the lows and highs for each month and improving on marketing techniques to keep consistent referrals
- Travel to 100+ medical offices in a month to ensure a better experience and relationship between our medical office and their medical office
- Oversee different projects for our different holistic product lines and would communicate with my manager on errors or new ideas to put down on the medical labels
- I would personally find five-eight medical offices a month and I would establish long term relationships with them by using promotional items and paying them a weekly visit to establish good relations for future referrals
- Contributed to weekly team meetings, brainstorming sessions and staff appraisals.
- Input new data, updated old records and cross-checked information to keep marketing database up-to-date.
Sports Marketing Intern
California State University of Long Beach
01.2018 - 01.2019
- Use Word of Mouth Marketing and marketing devices to attract students/staff to various sporting events (promotional items and theme days)
- Would communicate and organize with marketing cohorts to efficiently produce on time promotions for CSULB sporting events
- Developed and strengthened Adobe Photoshop and Adobe illustrator skills on pamphlets that were passed out on sporting events
- Would often organize marketing intern cohorts to successfully plan and execute six to seven promotional events per four to five sporting events on weekly basis.
- Organized and helped prepare materials for onsite and offsite events.
Education
Bachelor of Science - Administration- Marketing
California State University - Long Beach
Long Beach, CA12.2019
High School Diploma -
Millikan High School
Long Beach, CA06.2015
Skills
- Leadership skills
- Communication skills
- Strategic planning
- Familiar with Microsoft Applications (Excel, Office, PowerPoint)
- Familiar with Adobe Applications (InDesign and Photoshop)
- Familiar with Epicor MES Computer systems
- Planning and Coordination
- Decision-Making
- Attention to Detail
- Data Entry
- Multitasking Abilities
- Dependable and Responsible
Certification
Fundamentals of Digital Marketing
Languages
English
Full Professional
Spanish
Professional Working
Timeline
Marketing Director, Department Manager
Total Home Distributors
01.2022 - Current
Inventory Clerk Lead
MK Diamond
04.2020 - 01.2022
Student Assistant
Long Beach City College PCC, Long Beach
09.2019 - 12.2019
Sports Marketing Intern
California State University of Long Beach
01.2018 - 01.2019
Marketing Assistant
Kim's Holistic Foot and Ankle Center
08.2017 - 02.2019
Bachelor of Science - Administration- Marketing
California State University - Long Beach
High School Diploma -
Millikan High School