ANTHONY SIMMONS
CREATIVE DIRECTOR • WRITER • STRATEGIST
Summary
Dynamic Creative Director with extensive experience developing effective creative concepts and executions for a range of clients. Adept at translating unique ideas into needle-moving results by driving full lifecycle from concept development and presentation to deployment and optimization.
Overview
27
27
years of professional experience
Work History
Senior Copywriter
Tandem Theory
09.2022 - 10.2024
- Spearheaded rebranding initiatives through innovative copy, strategic concepts and distinct voices to revitalize online, social, brick and mortar, and top of mind presence.
Creative Director
Ad Vice Squad
10.2021 - 07.2022
- Specialized in strategic development and creative solutions for companies, brands, and products in highly-regulated lifestyle industries.
- Recognized with 2022 Grand Clio Cannabis Award for brand concept, collaboration, and copy for a trend-starting new brand of cannabis edibles.
Senior Creative
Red Letter Communications
08.2018 - 10.2021
- Lent creative firepower while contributing to the credibility and capabilities of a small, but ambitious agency through award-winning fully-integrated marketing solutions.
Creative Director - Shopper Marketing
Mosaic Sales Solutions
01.2016 - 12.2016
- Led a team of creative shopper marketing problem solvers. Worked closely with marketing teams to develop clutter-busting, digitally-integrated retail programs that increased engagement and ring at the register.
Creative Director - MillerCoors Innovations
The Integer Group
07.2013 - 01.2016
- Directed a senior team overseeing marketing efforts for MillerCoors Innovations Brands. Work included strategic positioning, product and flavor naming platform development, tagline ideation, and integrated campaigns for new, emerging, and expanding brands.
- Successful brand and line extension launches led to exponential portfolio growth and a #1 ranking in the highly-profitable FMB category.
Group Creative Director
Schupp Company
06.2003 - 04.2013
- Recruited, hired, managed, mentored, and motivated a full agency of creatives through 10 years of sustained growth.
- Became MillerCoors AOR and was recognized with numerous national awards for creative excellence and effectiveness.
Senior Copywriter
Zipatoni
01.1998 - 01.2003
- Lead conceptor and copywriter on national advertising promotions, and shopper marketing efforts.
- Brand experiences included Miller Lite, Miller Genuine Draft Miller High Life, Bacardi Rums, Bombay Sapphire Dewar's, Tequila Cazadores, Drambuie, Dr. Pepper, and Energizer.
Skills
BullshitAndBeestingscom
ADDITIONAL EXPERIENCE
Adjunct Professor, Writing for Advertising
Webster University, School of Communications
2009
Volunteer Teacher, Art and Writing
Hogan Street Juvenile Detention Center
2001
Timeline
Senior Copywriter
Tandem Theory
09.2022 - 10.2024
Creative Director
Ad Vice Squad
10.2021 - 07.2022
Senior Creative
Red Letter Communications
08.2018 - 10.2021
Creative Director - Shopper Marketing
Mosaic Sales Solutions
01.2016 - 12.2016
Creative Director - MillerCoors Innovations
The Integer Group
07.2013 - 01.2016
Group Creative Director
Schupp Company
06.2003 - 04.2013
Senior Copywriter
Zipatoni
01.1998 - 01.2003
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