Anthony Steele
Shaker Heights
Summary
Innovative professional skilled in creating and implementing marketing strategies, executing budgeting plans and utilizing market research to identify customer needs. Demonstrated ability in increasing brand visibility and market share. Possesses excellent communication and customer service skills.
Overview
18
18
years of professional experience
Work History
Marketing Director/Consultant
Free Press
10.2023 - Current
- Partnered with the retail clothing boutique Free Press to relaunch the brand downtown Philadelphia in October 2023
- Created content and promotional materials to drive engagement and conversions.
- Assisted with product placement and buying of new product from brands such as: Asics, Honor The Gift, Adidas, Ksubi, Diet Starts Monday, Purple Brand, etc, also local brand product for the company.
- Host private shopping experiences for music artist and NBA/NFL athletes such as: PJ Tucker, Tyrese Maxey, Andre Drummond, Miles Sanders, Marcus and Markieff Morris, Neef Buck, 2Raree, Freeway, and Meek Mill.
- Deployed well-coordinated campaigns, events and public relations strategies to promote brand.
- Implemented CRM solutions that improved customer retention rates while enabling more effective communication strategies.
- Managed marketing budget for maximum ROI.
Marketing Director
Foot Locker, Inc.
11.2020 - 08.2023
- Develop and manage local marketing calendar inclusive of nation brand and localized priorities.
- Delivered marketing strategy updates to upper-level management.
- Partner with brand team to develop local extensions of national programs for loyalty/member recruitment & activation programs.
- Oversee a team of Local Community Managers that are executing Geo events & activations including budget planning, local support, operational integration – with goals to garner customer ID and drive NPS.
- Build strategies that drive NPS and social media sentiments through the development of influencer programs.
- Develop and manage local marketing budget in compliance with national stewardship and local priorities – identify and partner on marketing efficiencies.
- Responsible for the Omni Sales growth of the Geo market Support the Geo market across all banners, while focusing on specific accountabilities as assigned.
- Share best practices and lever efficiencies with community of Geo Marketing Directors Interviewed and hired talented individuals to add value to marketing team.
Marketing Manager
Foot Locker, Inc.
04.2018 - 11.2020
- Strategically plan and develop field marketing programs Strategically plan and execute activations and campaigns with Foot Locker’s Field Representatives.
- Seed and develop relationships with key market influencers; Build collaborative relationships with partners in each market to help grow the Foot Locker’s brand.
- Manage the organization’s field marketing budget.
- Create and support key events/scenes and marketing opportunities.
- Create and support key events/scenes and marketing opportunities Execute all marketing initiatives; manage company vehicles in each market, including but not limited to vehicle inspections and maintenance.
- Study market conditions and develop plans with field team to execute activations on a local and national level.
- Coordinate Foot Locker’s regional social media accounts with content tied to field marketing.
- Remotely manage and develop a field marketing team including but not limited to performing monthly evaluations.
Brand Ambassador
Martell Cognac // CRTL Management
10.2018 - 01.2019
- Brand Ambassador Weekly activations at defined and agreed upon accounts.
- Host consumers at a prominent bottle service table and introduce them to Martell, Cognac Capture each activation with photo and videos recorded on mobile device.
- Share select content on personal social media account from on-premise activations and on going Martell after parties to their instagram account.
- Submit weekly reports detailing each activation Manage weekly/monthly regional budget.
Field Marketing Manager
Sneaker Villa Inc. // DTLR
02.2016 - 04.2018
- Developed beacon-tracking URLs to measure campaign results and determine ROI
- Retained clients to build brand awareness and generate leads while managing internal and external marketing campaigns and programs
- Successfully project managed numerous multi-lingual direct and email campaigns simultaneously
- Developed and executed a Field Marketing Representative in Training Program that helps with building the brand and promoting within the company
- Trained and developed a team of Field Marketing Representatives across the VILLA chain
- Developed creative sales tools, including presentations, trend reports, ticket assets, and product data sheets
- Developed innovative and targeted collateral to support overall branding objectives
Marketing Representative
Sneaker Villa Inc.
11.2014 - 02.2016
- Worked closely with management to plan new sales strategies
- Utilized social media strategies to expand customer base
- Build collaborative relationships with partners who best fit with the company mission statement
- Assisted with the growth in VILLA’s Texas market from zero stores to twelve stores to date
- Grew VILLA’s social media account @Villa_Dallas from 0 to 27k followers in one year
Store Manager
Sneaker Villa, Inc.
07.2007 - 11.2014
- Conducted store inventories once per quarter
- Scheduled and led weekly store meetings for all employees
- Planned budgets and authorized payments and merchandise returns
- Completed profit and loss performance reports
- Increased profits through effective sales training and troubleshooting profit loss areas
- Addressed customer inquiries and resolved complaints
- Reorganized the sales floor to meet company demands
- Completed weekly schedules according to payroll policies
- Trained all new managers on store procedures, policies and maintained daily record of all transactions
- Assisted with the growth our VILLA’s in OH, PA, IL, TX and MI markets
Education
Business Management
Community College of Philadelphia
05.2017
High School Diploma - undefined
Parkway High School
06.2007
Skills
- Communications management
- Competitive and Trend Analysis
- CRM management
- Event planning and execution
- Product marketing
- Project oversight
- Retail Marketing
- Marketing campaign management
- Partnership Marketing
- Networking
- Strategic planning
Timeline
Marketing Director/Consultant
Free Press
10.2023 - Current
Marketing Director
Foot Locker, Inc.
11.2020 - 08.2023
Brand Ambassador
Martell Cognac // CRTL Management
10.2018 - 01.2019
Marketing Manager
Foot Locker, Inc.
04.2018 - 11.2020
Field Marketing Manager
Sneaker Villa Inc. // DTLR
02.2016 - 04.2018
Marketing Representative
Sneaker Villa Inc.
11.2014 - 02.2016
Store Manager
Sneaker Villa, Inc.
07.2007 - 11.2014
High School Diploma - undefined
Parkway High School
Business Management
Community College of Philadelphia
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