Summary
Overview
Work History
Education
Skills
Timeline
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Anthony V. Robinson

Southfield

Summary

Dynamic Marketing Director at Urban Health Resource with a proven track record in campaign analytics and brand development. Expert in leveraging consumer insights to drive strategic marketing initiatives, achieving significant performance improvements. Adept at fostering high-performing teams and utilizing cutting-edge measurement tools to optimize marketing effectiveness. Seasoned Marketing Director with background in creating and implementing strategic marketing plans. Strengths include ability to drive brand growth, develop innovative campaigns, and cultivate partnerships. Recognized for transforming business objectives into successful marketing initiatives. Made significant contributions to boosting company visibility and revenue in previous roles.

Overview

30
30
years of professional experience

Work History

Marketing Director

Urban Health Resource
Detroit
09.2022 - Current
  • Responsible for promoting preventive measures for type 2 Diabetes for Men and Women
  • Collaborate closely with CEO and COO as well as Director to establish key performance indicators (KPIs) and measurement frameworks, ensuring positive business objectives
  • Evaluate and deploy cutting-edge marketing measurement tools and technologies, leveraging them to offset data collection, analysis and reporting capabilities in alignment with contemporary industry standards
  • Forge strong partnerships with medical facilities, physicians and medical community outreach vendors to drive consensus on the effectiveness of marketing efforts
  • Develop and deliver compelling reports, engaging in clear presentations that defines marketing performance metrics, actionable insights and strategic recommendations
  • Drive continuous optimization of marketing strategies and tactics based on data-driven insights, including budget allocation, audience targeting and campaign messaging
  • Cultivate and empower a high-performing marketing measurement team, nurturing their professional growth through mentorship, guidance and targeted development initiatives
  • Integrate consumer segment analysis, brand perception insights, and consumer value metrics with hard financial data to quantify the impact of brand building efforts

Real Estate Sales & Coordinator / Acct Resolution Specialist

Rocket Homes
Detroit
08.2020 - 09.2022
  • Assisted in the production of complete home sale purchases on a national spectrum
  • Assisted home buyers nationally in locating top sales agents in their prospective States and Cities
  • Connected potential home buyers with top professional Mortgage professional to secure financing approvals
  • Supported our marketing team in the production of inbound and outbound correspondence amongst clients for the sole purpose home sales

Supervisor Revenue Recovery Twilight North

United Parcel Service
Las Vegas
11.2016 - 01.2021
  • Oversaw Revenue Recovery dept to ensure goals of a minimum of $6,500 is generated weekly through north division. Averaging $9,000 weekly.
  • Responsible for ensuring safety for staff, meeting payroll deadline and maintaining quarterly certifications for compliance for staff.
  • Previously assisted in loading & scanning package procedures to trucks for Amazon acct. average 80k per day
  • Appointed to safety & wellness committee chairperson
  • Mentorship Chairperson for Las Vegas South division
  • Employee of the month March & April

Realtor

Berkshire Hathaway HomeServices SW
Las Vegas
07.2016 - 01.2019
  • Full service agent that assisted clients in purchasing, selling and renting residential properties
  • Negotiated, closed and finalized sales contracts for residential and rental properties
  • Actively built and fostered strong sales and rental leads through relationships built from networking through a diverse range of clients
  • Performed property showcases between property owners and qualified buyers and renters
  • Executed marketing campaigns that resulted in an increase of personal revenue through social media platforms
  • Assisted in the production high quality photography and videos through house staging and product placement

Licensed Timeshare Sales Agent

Eldorado Resorts (Grandview Timeshare)
Las Vegas
01.2016 - 06.2016
  • Conducted daily tours of Grandview resort, the condo and Southpoint casino
  • Provided potential timeshare owners with the history of Vegas and Grandview, importance of timeshare and future development plans and timeshare pricing
  • Responsible for marketing all aspect of Grandview resort as well as RCI (Resorts Condominium international) for the sole purpose of selling timeshare

Licensed Timeshare Sales Agent

Somerpointe Resorts (Tahiti Village Timeshare)
Las Vegas
11.2014 - 01.2016
  • Conducted daily tours of Tahiti Village resort and the condominiums on property
  • Provided potential timeshare owners with the history of Las Vegas and Tahiti Village and the importance of timeshare and future development plans and timeshare pricing
  • Responsible for marketing all aspect of Tahiti Village resort as well as RCI (Resorts Condominium international) for the sole purpose of selling timeshare

Licensed Timeshare Sales Agent

Eldorado Resorts (Grandview Timeshare)
Las Vegas
09.2014 - 11.2014
  • Conducted daily tours of Grandview resort, the condo and Southpoint casino
  • Provided potential timeshare owners with the history of Vegas and Grandview, importance of timeshare and future development plans and timeshare pricing
  • Responsible for marketing all aspect of Grandview resort as well as RCI (Resorts Condominium international) for the sole purpose of selling timeshare

OPC (Off Premise Contact)

Grandview Marketing
Las Vegas
09.2013 - 09.2014
  • Company Overview: Marketing division at Grandview inside Luxor Casino
  • Responsible for informing guest and inciting them on timeshare tours
  • Responsible for offering discounts to shows and dinner vouchers for visiting our resort
  • Responsible for receiving funds and issuing tour invites to guest touring resort
  • Responsible for informing guest when asked the Luxor and Las Vegas strip (Customer Service)
  • Marketing division at Grandview inside Luxor Casino

Partner

Online Marketing Champions
Las Vegas
11.2012 - 06.2014
  • Work closely with clients to create marketing campaigns for their business along with United States Post office on the EDDM program (Every Door Direct Mail) Print services

Licensed Timeshare Sales Agent

Eldorado Resorts (Grandview Timeshare)
Las Vegas
06.2013 - 09.2013
  • Conducted daily tours of Grandview resort, the condo and Southpoint casino
  • Provided potential timeshare owners with the history of Vegas and Grandview, importance of timeshare and future development plans and timeshare pricing
  • Responsible for marketing all aspect of Grandview resort as well as RCI (Resorts Condominium international) for the sole purpose of selling timeshare

Internet Sales & Marketing Manager & Floor sales

Findlay Group (Toyota & Honda)
Las Vegas and Henderson
08.2011 - 11.2012
  • Performed daily sales & follow-up calls to potential customers
  • Test drove potential customers and demonstrated features & functions
  • Negotiated pricing with customers
  • Created marketing campaigns to secure sales performance
  • Worked with marketing director for weekly promotional events as well as event planning for larger event

Partner

U-First Marketing Group
Las Vegas
05.2008 - 11.2012
  • Created and developed marketing strategies and campaigns for over 50 clients
  • Worked closely with web designers for the sole purpose of creating websites for clients
  • Worked closely with videographers for the sole purpose of filming 30 & 60 sec commercials for clients
  • Wrote 30 & 60 sec scripts for clients commercials
  • Created postcard designs with graphic designer for clients
  • Purchased media spots for clients (Radio, television, & billboards)
  • Worked closely with the U.S. Post Office for their EDDM Program (Every door direct mailer)

OPC

Consolidated Resorts
Las Vegas
10.2007 - 04.2008
  • Daily operations included greeting couples that were visiting Las Vegas and offering them show tickets and dinner tickets
  • Daily operations also included discussing the value of great timeshare tour in exchange for the dinner and show tickets
  • Daily drops of money collected for timeshare tours

Partner

Exclusive Financial Group
Southfield
03.2004 - 07.2007
  • Facilitated approximately $500m lending packages ranging from industries such as healthcare to commercial real estate development
  • Worked closely with executives to address business funding and investment initiatives and needs
  • Worked with national lending institutions to successfully facilitate commercial finance transactions
  • Loan Officer

Operations and public relations manager

Motown Historical Museum Inc
Detroit
02.2000 - 03.2004
  • Maintained daily operations of the museum with approximately 35,000 visitors annually
  • Managed fiscal and inventory records and site utilization
  • Managed annual budget program
  • Administered human resource responsibilities such as recruitment (direct hire and volunteers) and scheduling
  • Worked closely with fundraising committee to execute annual programs and gala events grossing over $500k in charitable donations per event

Office Manager / Loan Officer

American Home Loans
Southfield
02.1996 - 02.2000
  • Managed and developed a sales staff of (7)
  • Developed, implemented and managed sales strategies
  • Facilitated the engagement of approximately $7m in residential mortgage products
  • Sourced lending institutions to deliver the best residential mortgage products to our client base

Education

Certified Lifestyle Coach -

Urban Health Resource / BWHI

Certified Wellness Champion -

UPS Management Division
Las Vegas, NV

Certified Real Estate (Realtor) -

Key Real Estate School
Las Vegas, NV

Master of Arts -

Southern University
Baton Rouge, LA

Bachelor of Arts -

Southern University
Baton Rouge, LA

Skills

  • Marketing strategy
  • Campaign analytics
  • Digital marketing
  • Performance measurement
  • Consumer insights
  • Brand development

Timeline

Marketing Director

Urban Health Resource
09.2022 - Current

Real Estate Sales & Coordinator / Acct Resolution Specialist

Rocket Homes
08.2020 - 09.2022

Supervisor Revenue Recovery Twilight North

United Parcel Service
11.2016 - 01.2021

Realtor

Berkshire Hathaway HomeServices SW
07.2016 - 01.2019

Licensed Timeshare Sales Agent

Eldorado Resorts (Grandview Timeshare)
01.2016 - 06.2016

Licensed Timeshare Sales Agent

Somerpointe Resorts (Tahiti Village Timeshare)
11.2014 - 01.2016

Licensed Timeshare Sales Agent

Eldorado Resorts (Grandview Timeshare)
09.2014 - 11.2014

OPC (Off Premise Contact)

Grandview Marketing
09.2013 - 09.2014

Licensed Timeshare Sales Agent

Eldorado Resorts (Grandview Timeshare)
06.2013 - 09.2013

Partner

Online Marketing Champions
11.2012 - 06.2014

Internet Sales & Marketing Manager & Floor sales

Findlay Group (Toyota & Honda)
08.2011 - 11.2012

Partner

U-First Marketing Group
05.2008 - 11.2012

OPC

Consolidated Resorts
10.2007 - 04.2008

Partner

Exclusive Financial Group
03.2004 - 07.2007

Operations and public relations manager

Motown Historical Museum Inc
02.2000 - 03.2004

Office Manager / Loan Officer

American Home Loans
02.1996 - 02.2000

Certified Lifestyle Coach -

Urban Health Resource / BWHI

Certified Wellness Champion -

UPS Management Division

Certified Real Estate (Realtor) -

Key Real Estate School

Master of Arts -

Southern University

Bachelor of Arts -

Southern University

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