Anthony V Williams
Renton,WA
Summary
Determined Business Owner with a commitment to excellence and more than 10 years of experience. Effective collaborator promoting fashion and beauty.
In addition, I am knowledgeable Social Media Expert experienced in executing social media strategies across social platforms. Demonstrated time management and collaboration skills.
Flexes easily with new information and branding changes to consistently exceed engagement, acquisition and retention targets.
Overview
21
21
years of professional experience
Work History
CEO | Designer
Rossario George
07.2018 - Current
- Managed partnerships and strategic business relationships by negotiating contract terms and handling conflicts.
- Recognized leader in the fashion industry seen on TV and interviewed in over 100+ publications around the world.
- Conducted fittings and adjusted designs to produce comfortable and appealing final products for clients.
- Selected fabrics, patterns, and trims to use in final designs and meet desired aesthetics and quality standards.
- Sketched artistic and fresh designs for consideration.
- Developed and maintained relationships with suppliers, vendors, and other industry professionals to stay informed about new developments and resources available.
- Developed exciting seasonal merchandise assortments to improve category diversity.
- Oversaw production fashion line from concept to completion.
- Collaborated with stylists and photographers to create creative fashion campaigns.
Social Media Consultant (Microsoft 365 INSIDER)
Steyer
08.2023 - 12.2023
- Identified social media trends and developments to influence PR strategies.
- Represented company and brand while responding to social media inquiries.
- Analyzed social media campaigns and activities for effectiveness and made recommendations for improvement to increase engagement.
- Monitored marketing campaign progress with web analytics.
- Increased all social metrics by 50% in 3 months.
- Analyzed metrics and adjusted strategies accordingly for continuous performance improvement.
- Created editorial calendars outlining posting schedules and content themes, keeping all stakeholders informed of upcoming initiatives.
Director of Social Media
Connect Marketing
06.2021 - 01.2023
- Elevated brand awareness by developing and implementing comprehensive social media strategies.
- Boosted audience engagement with the creation of relevant and timely content across various platforms.
- Drove website traffic through targeted organic social media campaigns, increasing lead generation.
- Managed a team of social media coordinators to ensure consistent messaging and tone across all channels.
- Devised data-driven approaches for optimizing content performance, improving overall reach on key platforms.
- Oversaw the creation of high-quality visual assets for use in social media posts, ensuring consistency in branding elements.
- Increased customer engagement through social media.
Social Media Manager (AT&T & AT&T BUSINESS)
TruePoint - AT&T
10.2018 - 05.2020
- Increased customer engagement through social media.
- Monitored online presence of company's brand to engage with users and strengthen customer relationships.
- Facilitated live events such as Q&A sessions or product launches on various social platforms engaging audiences directly.
- Led crisis communications and media relations activities in response to challenging situations.
Sr. Social Media Strategist (Various Business Units)
Microsoft
01.2015 - 09.2018
- Enhanced brand visibility by creating and executing comprehensive social media strategies.
- Increased audience engagement with innovative content and consistent posting schedules.
- Optimized social media profiles for SEO, driving organic traffic to company website.
- Developed unique campaigns and promotions, boosting overall conversion rates.
- Collaborated with cross-functional teams to align social media initiatives with marketing objectives.
- Managed multiple platforms simultaneously, ensuring cohesive messaging and branding across channels.
- Facilitated partnerships with influencers and other organizations, expanding network reach and collaboration opportunities.
- Developed and managed content calendars for each platform to establish timely and relevant posts.
PR/Media Relationship Manager
Pure Home
10.2013 - 11.2014
- Raised brand awareness through consistent marketing efforts and product campaign launches.
- Developed innovative marketing and PR strategies.
- Wrote press materials and delivered presentations to media representatives.
- Researched, negotiated, implemented and tracked advertising and public relations activities.
- Built professional relationships with distributors, customers and media staff by attending trade shows.
- Collaborated with media to encourage company and product coverage and promote brand mission and values.
Marketing Manager
Farmers Life Insurance
07.2002 - 08.2013
- Created company brand messaging, collateral materials, customer events, promotional strategies, and product commercialization.
- Developed and implemented marketing strategies to use for launches, rebranding campaigns and promotions.
- Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
- Maintained documentation, detailing assignments, in-progress work and completed project milestones.
- Worked with graphic designers and writers to establish theme and tone for content.
- Managed workflow between staff, coordinating documents, planning, and creative material distribution.
- Spearheaded product launches, collaborating with product development teams to create comprehensive go-to-market strategies that drive sales growth.
Education
Bachelor of Science - Psychology
University of Phoenix
Tempe, AZ08.2011
Skills
- Social Media and Promotions
- Process Improvements
- Content Management
- Fashion Design
- Campaign Management
Focus Of Interest
- Social Media
- Fashion
- Marketing
- Charity
Professional Affiliation Education
Mercer Island Visual Arts League (MIVAL), Worldwide Who’s Who of Professionals, American Society of Interior Designers (ASID), NAACP, Fashion Group International (FGI), Bachelors in Psychology, University of Phoenix, 2011, 3.8
Qualifications Summary
Highly creative, quality-focused, and accomplished social media media and fashion design expert. Equipped with strategic vision and leadership with several proven successes that drive operational processes, productivity, efficiency, and sales improvements. Gifted with a strong creative, design and marketing vision.
Timeline
Social Media Consultant (Microsoft 365 INSIDER)
Steyer
08.2023 - 12.2023
Director of Social Media
Connect Marketing
06.2021 - 01.2023
Social Media Manager (AT&T & AT&T BUSINESS)
TruePoint - AT&T
10.2018 - 05.2020
CEO | Designer
Rossario George
07.2018 - Current
Sr. Social Media Strategist (Various Business Units)
Microsoft
01.2015 - 09.2018
PR/Media Relationship Manager
Pure Home
10.2013 - 11.2014
Marketing Manager
Farmers Life Insurance
07.2002 - 08.2013
Bachelor of Science - Psychology
University of Phoenix