Anthony Ward
Plano,TX
Summary
Accomplished business development expert with a strong background in manufacturing and marketing strategies. Successful in implementing marketing initiatives that drive growth and optimize operational efficiency. Demonstrates exceptional leadership skills, attracting and retaining top client relationships. Proficient in market analysis, brand management, and client relationship development, with a focus on measurable direct marketing, out-of-the-box thinking, and lead generation. Experienced in launching new products and ensuring brand consistency across all platforms.
Overview
35
35
years of professional experience
Work History
VP of Sales and Business Development
Branding365 Consulting DBA Impact
Plano, TX
10.2020 - Current
- Developed sales strategies to drive business growth and market expansion.
- Conducted market research to identify potential opportunities and industry trends.
- Creator of all sales presentations for executive meetings.
- Monitored competitor activities to inform strategic planning and decision-making.
- Facilitated training sessions for new sales team members on best practices.
- Maintained up-to-date knowledge of product offerings and industry developments.
- Developed and implemented strategic sales plans to increase revenue and market share.
- Coached direct reports on best practices for delivering exceptional customer service experiences.
- Maintained detailed records of all customer interactions using CRM software tools.
- Conducted industry research to identify trends, competitive threats, and opportunities.
- Facilitated communication between internal teams regarding changes in strategy or tactics related to business development efforts.
- Organized large-scale events, such as trade shows and conferences, aimed at increasing brand awareness.
- Coached, developed, and motivated the team to achieve revenue goals.
- Enhanced sales volume through skilled support to both new and inactive customers.
- Created business development opportunities by establishing relationships with key stakeholders within target accounts.
- Personally managed a book of business exceeding 1.3.million dollars.
Director of Business Development
Big Fish Consulting
McKinney, TX
09.2018 - 08.2020
- Hired to develop a new segment within the healthcare market.
- Determined business development opportunities and implemented an effective strategy for client acquisition.
- Generated leads and capitalized on valuable business opportunities to bring in new company revenue, and improve bottom-line profit.
- Developed and implemented a comprehensive business development strategy for the organization.
- Drafted proposals for prospective clients, outlining product features and benefits, along with cost estimates and delivery timelines.
- Collaborated with the team to forecast based on revenue and product profitability.
- Developed growth plans by identifying key clients, key targets, and priority service lines.
- Recommended product changes to enhance customer interest and maximize sales.
- Used change methodologies to increase sales and led projects for increased productivity.
- Organized promotional events such as conferences, exhibitions, and trade shows to reach out to target customers.
Director of Business Development
Continuing Education Network
Martinez, CA
10.2014 - 08.2018
- Led market research initiatives to identify new business opportunities and trends.
- Created and implemented business development strategies aligned with company goals.
- Negotiated contracts and agreements with clients and stakeholders effectively.
- Collaborated with cross-functional teams to drive project success and client satisfaction.
- Managed client relationships, ensuring ongoing communication and support for services offered.
- Developed strong internal relationships across departments to manage projects from conception through completion stages effectively.
- Managed the entire sales cycle process, including prospecting, lead generation, qualifying prospects, presenting solutions, negotiating terms, and closing deals.
- Negotiated partnerships with key industry players to expand market presence.
- Determined business development opportunities and implemented an effective strategy for client acquisition.
Previous Experience
Upon Request
Education
Digital Marketing Certification - Digital Marketing
Oklahoma State University
Stillwater, OK02-2025
Marketing Certification - Social Media Marketing
American Marketing Asscociation
Online03-2023
Emphasis: Sales Performance & Anxiety - Coaching
Fowler International Academy of Professional Coach
Seattle, WA08-2018
Marketing
California State University, Fullerton
Fullerton, CA05-1984
Skills
- Digital marketing
- Content creation
- Customer engagement
- Sales strategy
- Market research
- Team collaboration
- Event planning
- Customer service
- New business development
- Sales training
- Competitive intelligence
- CRM proficiency
- Negotiation expertise
- Industry networking
- Pricing strategy
- Deal structuring
- Territory management
- Revenue growth
- Sales coaching
- Content marketing
- Direct mail campaigns
- Advertising campaigns
- Trade show management
- CRM software
- Key account management
- Video marketing
- Upselling strategies
- Product positioning
- Client relationship building
- Sales presentations
- Sales pipeline management
- Search engine optimization
- Marketing automation
- Cold calling techniques
- Referral programs
- Product launches
- Mobile marketing
- Social media advertising
- Inventory management
- Rapport and relationship building
- Presentation skills
- Lead generation
- Account servicing
- New product launch
- Strategic planning
- Teamwork
- Business objective analysis
- Sales process
- Customer complaint resolution
- Ongoing Improvement
- Marketing strategy development
- Networking events
- Trade show participation
- Multitasking
- Sales processes
- Time management abilities
- Adaptability and flexibility
- Sales cycle management
- Account management
- Business development and planning
Affiliations
- Active Golfer
- Vacations with family
- Attending College events with our kids
- Soccer Referee
- Going to the Movies and concerts
Timeline
VP of Sales and Business Development
Branding365 Consulting DBA Impact
10.2020 - Current
Director of Business Development
Big Fish Consulting
09.2018 - 08.2020
Director of Business Development
Continuing Education Network
10.2014 - 08.2018
Previous Experience
Upon Request
Digital Marketing Certification - Digital Marketing
Oklahoma State University
Marketing Certification - Social Media Marketing
American Marketing Asscociation
Emphasis: Sales Performance & Anxiety - Coaching
Fowler International Academy of Professional Coach
Marketing
California State University, Fullerton
References
References available upon request.
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