ANTHONY WAYNE JEFFRIES
Raleigh,NC
Summary
Twenty years of covering sports in an ultra-competitive Triangle sports media market as an athletic communicator. Covered 52 CIAA championship teams and 13 NCAA Division II national championship squads. Also covered one NCAA Division III USA South Conference championship team. Thirty-eight years in the workforce covering student-athletes and coaches in addition to writing game and feature stories on the high school, collegiate and professional levels. Firm grasp of the English language and AP writing style.
Overview
39
39
years of professional experience
Work History
Director of Athletic Communications
William Peace University
11.2023 - Current
- Serves as the primary media contact for all 21 sports at the University
- Generates previews, recaps and feature stories in addition to compiling and reporting statistics for each of the 21 sports at the University
- Produces content for the athletic website (www.gopeacepacers.com)
- Coordinates media interviews with student-athletes and coaches
- Pitches story ideas and write feature stories to the media for increased exposure for the University
- Nominates student-athletes and coaches for conference, regional and national awards
- Supervises the Athletic Communications Assistant, who handles social media and graphics
Athletic Communications Director
Shaw University
01.2023 - 11.2023
- Served as the primary media contact for the following sports – men’s and women’s cross country, women’s volleyball, women’s basketball, women’s soccer, women’s bowling, women’s track & field and softball
- Served as the secondary media contact for the following sport – football
- Produced content for the athletic website (www.shawbears.com)
- Coordinated media interviews for student-athletes and coaches
- Pitched story ideas and wrote feature stories to the media for increased exposure for the University
- Nominated student-athletes and coaches for conference, regional and national awards
Sports Information Director
Saint Augustine’s University
08.2005 - 09.2022
- Served as the primary media and public relations contact for athletics
- Produced content for the athletic website (www.saintaugfalcons.com)
- Generated press releases in addition to compiling and reporting statistics for each of the 12 sports at the University
- Produced athletic publications, posters and schedule cards
- Coordinated media interviews for student-athletes and coaches
- Pitched story ideas and wrote feature stories to media for increased exposure for the University
- Nominated student-athletes and coaches for conference, regional and national awards
- Oversaw and coordinated the media area at home football and basketball games
- Hosted visiting media at home football and basketball games (provided pre-game information and statistics, and coordinated interviews with home coaches)
- Assisted the institutional development department in marketing the University
- Produced and oversaw graphics for the website and social media
News Reporter
The Smithfield Herald
01.2002 - 05.2005
- Covered and reported about new businesses in Johnston County
- Covered general assignment news events
- Assisted sports editor in covering high school and recreation sports in Johnston County
- Wrote game stories and features on teams, players and coaches in Johnston County
- Assisted news staff and sports editor in editing copy and proofreading pages
Sports Reporter
The Chapel Hill News
03.1997 - 11.2002
- Assisted sports editor with producing sports section including design and layout
- Also edited and proofread pages
- Covered athletics at the University of North Carolina including football and men’s basketball
- Covered high school and recreation sports
- Wrote sports features, game stories and a high school notebook
Sports Reporter
The News & Observer
05.1993 - 03.1997
- Assisted high school editor with producing the PrepsPlus pages, which appeared in Wednesday’s sports section
- Wrote high school sports features
- Covered general assignment sports events such as the Charlotte Hornets basketball games, college games and high school contests
Copy Editor/Sports Reporter
Greensboro News & Record
12.1987 - 12.1992
- Covered high school football and basketball games in addition to editing stories, designing and laying out pages
- Wrote game stories and features on teams, players and coaches in addition to writing a college notebook
- Was the high school sports editor
Editorial Assistant
Greensboro News & Record
01.1986 - 12.1987
- Worked part time as an editorial assistant
- Compiled game scores on deadline, assisted copy editors and covered games
Education
B.A. - Professional English
North Carolina A&T State University
Greensboro, NC01.1987
Skills
- Microsoft Word
- Microsoft Publisher
- InDesign
- StatCrew software
- Photoshop
- NCAA Live Stats
Awards
- 2024, Named District 3 winner in the Fred Stabley Jr. Writing Contest in the Coach/Administrator Profile category – College Division. Named District 3 Runner-Up in the Historical Feature category - College Division.
- 2022, Named CIAA Sports Information Director of the Year for the 2021-2022 athletic season.
- 2017, Named NCAA Division II national winner of the Excellence In Communications Award from the U.S. Track & Field and Cross Country Coaches Association (USTFCCCA) for outstanding coverage of the internationally renowned Saint Augustine’s University track and field program.
- 2012, Named CIAA Sports Information Director of the Year for the 2011-2012 athletic season.
- 2008, Named CIAA Sports Information Director of the Year for the 2007-2008 athletic season.
- 2000, Won N.C. Press Association Award for third-best sports feature in the community paper division.
- 1999, Won N.C. Press Association Award for best sports game story in community paper division.
References
- Dr. Kristene Kelly, Director of Athletics, Albany State University, 504 College Drive, Albany, GA, 31705, (229) 500-2863, kristene.kelly@asurams.edu
- David Bowser, Former Athletic Director at Saint Augustine’s University, Special Assistant Football Coach at Johnson C. Smith, 100 Beatties Ford Rd., Charlotte, NC, 28216, (919) 244-9316, dbowser@jcsu.edu
- George Knox, Director of Athletics, Shaw University, 118 E. South St., Raleigh, NC, 27601, (919) 546-8527, george.knox@shawu.edu
Hobbies and Interests
Reading
Writingsamples
Available
Timeline
Director of Athletic Communications
William Peace University
11.2023 - Current
Athletic Communications Director
Shaw University
01.2023 - 11.2023
Sports Information Director
Saint Augustine’s University
08.2005 - 09.2022
News Reporter
The Smithfield Herald
01.2002 - 05.2005
Sports Reporter
The Chapel Hill News
03.1997 - 11.2002
Sports Reporter
The News & Observer
05.1993 - 03.1997
Copy Editor/Sports Reporter
Greensboro News & Record
12.1987 - 12.1992
Editorial Assistant
Greensboro News & Record
01.1986 - 12.1987
B.A. - Professional English
North Carolina A&T State University
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