Anthony Williams

Serves as the key liaison and business owner creating strategic sales and communication plans to target addressable markets. Develops and strengthen partnerships and relationships with multiple stakeholders, locally, regionally, and nationally, while supporting related communications and operational processes.

• Identified and created pipeline of $3.5M from $0
• Developed 4 strategic initiatives to target prospects within pipeline
• Engaged in product training, demonstrations, consumer awareness, branding, and acquisition initiatives to raise awareness and revenues.

Founded and developed an e-commerce experience to increase Diversity, Equity, Inclusion in golf and fashion. Offering high-quality and unique apparel while highlighting diverse stores. What began as a singular idea expanded to 20+ unique products, IP, and sales and manufacturing from a home office.

• Pioneered and implemented vision, mission, & objectives
• Created and built operations from 0- 22 unique and independently owned IPs
• Built e-commerce and logistics processes
• Lead sales -scaling 600+% growth over 3 year period

Fostered relationships with key personnel, including district and community leaders in the K-12 space. Collaborated with cross-functional departments, including support, service, and resources management, to address clients’ requirements and meet expectations. Observed market conditions, product innovations, and competitors’ market movements to build a strategic sales roadmap. Created an engagement model with a variety of stakeholders, both internal and external partners.

• Established a sustainable contact list of around 100 strategic leads.
• Extended sales operations throughout Illinois, Arkansas, and Wisconsin.
• Built a sales pipeline of strategic accounts worth six million dollars from the beginning.

Developed understanding and knowledge in the pre-K12 space, including fragile populations. Created and executed marketing and strategic territory plans while prioritizing and maintaining customer profiles, building new contacts/customers, and identifying and influencing customer needs. Communicated internally and externally to influence sales, marketing, and product development strategies. Managed budget and a team of per diem consultants to execute strategies.

• Created a pipeline of over seven million-dollar revenue annually.
• Exceeded the target goal twice in less than three years.
• Accomplished 31% YOY growth in more than three years following the takeover of the territory.

Established and led operational strategy that aligns with internal and external customer needs. Managed the Educational Technology portfolio consisting of multiple projects of $20M in value. Administered the day-to-day operations of the Personalized Learning department, including budgeting and marketing. Monitored a departmental budget of $3M. Acted as a change and project manager for all Educational Technology initiatives for CPS.

• Secured $100K+ and $500K+ by effectively negotiating CPS 3-year contracts.
• Successfully onboarded, managed, and supervised 100+ value-adding educational technology providers.
• Built a consistent system for onboarding, engaging, and evaluating vendors with a net value of more than $20M.