Summary
Overview
Work History
Education
Skills
Accomplishments
Hobbies
Work Availability
Timeline
ProjectManager
Anthony M Rossi

Anthony M Rossi

Sales Manager/Senior Account Executive
Greenville,SC

Summary

Professional Summary: Bring over 27 years of consultive business-to-business sales/sales management experience to any position. Building clients through relationships is always the goal.

Responsible for selling/managing over $30 million in advertising revenues over the career as a local Senior AE and Sales Manager.

Responsible for managing and building relationships with some of the largest medical systems and universities in the southeast during advertising career.

Excellent Sales Skills; such as strong listening skills, the ability to negotiate “win-win” deals for all involved, the ability to manage a diverse group of clients, the ability to see the big picture and marry that with client needs, the ability to resolve conflicts and the willingness to learn new and better ways to be productive.

Strengths; As a lifelong learner – understand that don’t know everything and is adaptable to any situation; brings enthusiasm to daily tasks; excellent communication skills (able to develop positive relationships with both internal partners and clients); self-motivated; achievement-oriented; works well independently or in a team environment; skilled at multi-tasking; highly responsible; dependable. Able to make decisions as well as train/mentor others.

Win-Win contract negotiation experience territory development & management, persuasive business to business sales/marketing, new business development prospecting, expertise maintaining & up-selling existing clients, need assessments, sales presentations, C- Suite level communication and interpersonal skills, both written & verbal ability to prioritize, multi-task and perform effectively under pressure, experience in budget planning and goal setting.

Over 27 years of experience building relationships with clients and ensuring customer satisfaction, working from leads/referrals, dynamic and decisive leader with excellent planning and problem-solving abilities.

Established Senior Account Executive gifted at lead generation and resolving customer issues. Engaging and personable and increasing business opportunities through dynamic marketing strategies, sharp communication skills and dedication to customer service.

Accomplished Senior Account Executive successfully driving growth by identifying and developing sales leads to enhance business. Knowledgeable about overall advertising market and skilled in cultivating productive customer relationships. Over 27 years of experience driving sales and market share. Accomplished Senior Account Executive successfully driving growth by identifying and developing sales leads to enhance business.

Knowledgeable about advertising market and skilled in cultivating productive customer relationships. Knowledgeable about conflict resolution, solutions-oriented problem solving and CRM use. Known for excellent customer service and great salesmanship.

Reliable relationship builder bringing highest quality products to prospective clients, resulting in consistent, repeat sales. Motivated salesperson delivers value to organizations seeking to improve product sales through a consultative sales approach.

Action Oriented Senior Account Executive successfully driving growth by identifying and developing sales leads to enhance business.

Action-Oriented Senior Account Executive with excellent customer oversight, issue resolution and relationship-building skills. Highly productive at maximizing repeat business opportunities.

Overview

27
27
years of professional experience

Work History

Senior Account Executive

Trailhead Outdoor Media
Greenville, SC
02.2021 - Current
  • Managed territory in middle Georgia, selling static & digital billboards to local clients
  • Sales of outdoor advertising campaigns to local, regional, and national businesses to build sales and brand awareness through consultative sales approach
  • Suggest creative ideas for art design and areas to target for best reach and frequency results; develop new clients and maintain/upsell existing clients; cold calls/prospecting; client need assessments; sales presentations; price negotiation; close sale; ensure client satisfaction.
  • Contributed to annual revenue goals by selling new services and developing new accounts.
  • Strengthened customer relationships with proactive and collaborative approach.
  • Employed sales techniques to achieve 30% success rate closing new sales and over 70% renewal sales
  • Secured 37 new business accounts to increase company revenue and drive market share

Account Executive

WHNS Fox Carolina
Greenville, SC
03.2020 - 03.2021
  • Work with local & national businesses to maximize their advertising budgets on Fox Carolina television as well as in OTT, Social Media Marketing platforms through Fox Carolina and Email Marketing.
  • Managed client list over over 75 accounts.
  • Negotiated sales deals between customers and agency, resulting in mutually beneficial agreements and cultivated relationships.
  • Built and strengthened relationships with new and existing accounts to drive revenue growth.
  • Drove new business development through qualifying leads, building relationships and executing strategic sales.
  • Identified sales growth opportunities by networking and building relationships with potential advertisers.
  • Identified client business needs by gaining understanding of goals, objectives and processes.

Sales Manager

Coastal Outdoor Advertising
Myrtle Beach, SC
02.2019 - 02.2020
  • Led group of 8; 7 Account Executives and 1 Sales Assistant
  • Responsible for managing 900+ billboard locations, static & digital, in the Myrtle Beach DMA, as well as maximizing revenues on each
  • 2019 budget was $7.5 million, and did over $7.8 million
  • 2018 Coastal Outdoors revenue was $7.3 million - produced $300,000 over budget and $500,000 year over year
  • 2020, made 1st qtr. 2020 budget in early February and were pacing 19% above 2019 revenues when resigned to come home when Covid hit.
  • Work with AE’s to maximize their clients’ accounts by pitching them correct board(s) ad campaigns based on the goals and objectives of their businesses
  • I build relationships with both my AE’s and my clients by listening to what they need and fitting my products or company needs to what they need.
  • Monitored customer buying trends, market conditions and competitor actions to adjust strategies and achieve sales goals.
  • Managed order cycle to enhance business development and maintain sustainability and customer satisfaction.
  • Identified opportunities for growth within Myrtle Beach DMA and collaborated with sales teams to reach sales goal.
  • Held weekly meetings with director to identify techniques to overcome sales obstacles.
  • Coached employees in successful selling methods and encouraged cross-selling to drive revenue.
  • Handled customer relations issues, enabling quick resolution and client satisfaction.

Senior Account Executive

OUTFRONT Media
Jacksonville, FL
05.2017 - 01.2019
  • Sold $526,000 in NEW business
  • Sales of outdoor advertising campaigns and GEO Mobile campaigns to local, regional, and national businesses to build sales and brand awareness through consultative sales approach
  • Suggest creative ideas for art design and areas to target for best reach and frequency results; develop new clients and maintain/upsell existing clients; cold calls/prospecting; client need assessments; sales presentations; price negotiation; close sale; ensure client satisfaction
  • Worked with clients such as Jacksonville Icemen minor league hockey club, Jacksonville Shrimp minor league baseball team, Ashley Furniture, Flagler Hospital, Hanania Automotive, Old Town Trolley, Ripley’s Believe It or Not, Pulte Homes, St. Augustine Outlets and many more.
  • Contributed to annual revenue goals by selling new services and developing new accounts.
  • Strengthened customer relationships with proactive and collaborative approach to managing needs.
  • Originated new business transactions by incorporating expertise and value propositions.
  • Met with new customers to share product and service information, listen to needs and learn about business operations.
  • Networked at events and prospected for new customers with diverse strategies.
  • Set and monitored sales targets and identified potential customers
  • Maintained contact information database by keeping account details updated, clear and relevant
  • Prepared documentation, finalized sales and maintained records
  • Originated new business transactions by incorporating expertise and value propositions
  • Increased revenue by communicating payment changes and product updates to customers

Managing Partner

Premier Digital Displays
Greenville, SC
01.2016 - 12.2016
  • Premier Digital Displays offers event-advertising opportunities to businesses, festivals, sporting events, etc., through mobile digital billboard trucks
  • Covered entire Greenville-Spartanburg area by driving on all of major arteries in Upstate, SC each day to reach as many potential advertisers for clients as possible
  • Offered trucks for event advertising by either playing video/commercials at event or by running advertisements for clients sponsors or clients themselves to build brand awareness and increase sales at event
  • Acted as ad agency for several clients.
  • Established and implemented business procedures and process improvements.
  • Analyzed and presented financial standings and cost effectiveness to other partners and investors.
  • Scheduled 4 drivers daily and filled in for shifts
  • Reduced labor costs by $5,000 in first year by reworking schedules, operations standards and workflow

Senior Account Manager

Fairway Outdoor Advertising
Greenville, SC
03.2006 - 12.2015
  • Sales of outdoor advertising campaigns to local, regional, and national businesses to build sales and brand awareness; suggest creative ideas for art design and areas to target for best reach and frequency results; develop new clients and maintain/upsell existing clients; cold calls/prospecting; client need assessments; sales presentations; price negotiation; close sale; ensure client satisfaction
  • Generated $10 million + in sales through December 2015 in both Anderson and Greenville markets
  • Worked with many clients such as Tri-County Technical College, Greenville Technical College, North Greenville College, Furman University, McKinney Dodge, Ashley Furniture, Peace Center, Bon Secour Wellness Center, Moe’s SW Grille, Greenville Health System, University of South Carolina, Anderson University, Anderson Medical Center, Hometrust Bank, Clemson University and many more
  • Delivered sales presentations and pitches to clients, upper management and junior sales associates for demonstration.
  • Cultivated productive relationships with business representatives and consulted closely to uncover needs and match to available solutions.
  • Contributed to annual revenue goals by selling new services and developing new accounts.
  • Developed deep knowledge of customer businesses and relationship to company objectives.
  • Originated new business transactions by incorporating expertise and value propositions.
  • Worked with customers to develop strategic business and account plans.

Advertising Sales Consultant

WCCP-FM
Greenville, SC
11.2005 - 03.2006
  • Sales of sports sponsorships and radio advertising to local and regional businesses on local call-in radio shows and Clemson University Football/Basketball/Baseball sponsorship events that station broadcasted; developed new clients and maintained/upsold existing clients; cold calls/prospecting; client need assessments; sales presentations; price negotiation; closed sale; ensured client satisfaction.
  • Used consultative sales techniques to pinpoint customers' advertising needs and close on short-term and long-term sales contracts.
  • Created and presented media and advertising packages to prospective customers.
  • Developed strong relationships with advertisers and negotiated pricing following established procedures.
  • Developed sales leads and uncovered new business opportunities through prospecting and cold calling.
  • Consistently hit and exceeded sales goals by 20%
  • Used consultative sales techniques to pinpoint customers' advertising needs and close on short-term and long-term sales contracts
  • Created and presented media and advertising packages to prospective customers
  • Made outbound calls to existing customers to upsell advertising packages
  • Built strong client relationships and provided high value-adding services, resulting in increased company market share

Advertising Consultant

Barnstable Broadcasting Group
Greenville, SC
11.2003 - 11.2005
  • Sold radio advertising campaigns to local, regional, and national businesses to build sales and brand awareness for their businesses; developed new clients and maintained/upsold existing clients; cold calls/prospecting; client need assessments; sales presentations; price negotiation; closed sale; ensured client satisfaction.
  • Contributed to 10% growth year over year by developing strong relationships with clients and up-selling additional services.
  • Managed client list of over 100 accounts

Advertising Consultant

Entercom Radio Group
Greenville, SC
08.2001 - 11.2003
  • Similar to duties listed above with Barnstable Broadcasting Group.

Advertising Consultant

Clear Channel Radio
Greenville, SC
11.1999 - 08.2001
  • Similar to duties listed above with Barnstable Broadcasting Group.

Education

Bachelor of Science Degree - Business Management

Southern Wesleyan University
Central, SC
05.2015

MBA - Entrepreneurship

Clemson University
Clemson, SC

Lenny Zell Sales Training -

Lenny Zell Sales Training

Dale Carnegie Personal Relations Course
Greensboro, NC
08.1993

No Degree -

Smart System Radio Sales Training

No Degree -

Knowledge Society Certified Social Media Marketing

No Degree -

Ground Truth Location Based Mobile Marketing

Skills

  • Relationship building and management
  • Customer presentations
  • Account servicing
  • Business development and planning
  • Customer rapport
  • New business opportunities
  • Sales target monitoring
  • Sales expertise
  • Staff Management
  • Sales quota achievement
  • Strategic selling
  • Contract Negotiation
  • Database Management
  • Sales proficiency
  • Lead Generation
  • Written and verbal communication
  • Systems and software programs
  • Progress reporting
  • Customer Relations
  • Order management
  • Vendor management
  • Account management
  • Account oversight
  • Needs assessment
  • Knowledgeable in traditional & digital media
  • Business Development
  • Operations
  • Goals and performance
  • Marketing strategy implementation
  • Strong relationships
  • Territory Management
  • Service management
  • Sales Strategies
  • Product and service sales
  • Forecast preparation
  • Product and service expertise

Accomplishments

  • Instagram Advertising Experience
  • YouTube Advertising Experience
  • Sales Funnel Marketing Experience
  • Google AdWords Advertising Experience
  • Media Buying Experience Marketing Campaign Development/Implementation
  • Strong empathy for internal & external clients and passion for revenue growth
  • Conflict Resolution skills
  • Sports Sponsorship Sales Experience
  • Media Consultant
  • Adaptability
  • Collaborative
  • Emotional Intelligence
  • Ensures Accountability, Dale Carnegie Personal Relations Course
  • Smart System Radio Sales Training
  • Ground Truth Location Based Mobile Certified
  • Richardson Sales Training
  • Knowledge Society Certified Social Media Marketing Expert
  • Fairway Outdoor Advertising Top 30 Salespeople: Made Top 30 list 28 of 30 months from June 2013-December 2015 after it was created
  • Top salesperson in Fairway Anderson, SC market 2008-2009
  • Store Manager (Friedman’s Jewelers): “President’s Club” Sales Member.

Hobbies

In my free time I lift weight, walk, love to cook and I am very focused on personal development.

Work Availability

monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Timeline

Senior Account Executive

Trailhead Outdoor Media
02.2021 - Current

Account Executive

WHNS Fox Carolina
03.2020 - 03.2021

Sales Manager

Coastal Outdoor Advertising
02.2019 - 02.2020

Senior Account Executive

OUTFRONT Media
05.2017 - 01.2019

Managing Partner

Premier Digital Displays
01.2016 - 12.2016

Senior Account Manager

Fairway Outdoor Advertising
03.2006 - 12.2015

Advertising Sales Consultant

WCCP-FM
11.2005 - 03.2006

Advertising Consultant

Barnstable Broadcasting Group
11.2003 - 11.2005

Advertising Consultant

Entercom Radio Group
08.2001 - 11.2003

Advertising Consultant

Clear Channel Radio
11.1999 - 08.2001

Bachelor of Science Degree - Business Management

Southern Wesleyan University

MBA - Entrepreneurship

Clemson University

Lenny Zell Sales Training -

Lenny Zell Sales Training

Dale Carnegie Personal Relations Course

No Degree -

Smart System Radio Sales Training

No Degree -

Knowledge Society Certified Social Media Marketing

No Degree -

Ground Truth Location Based Mobile Marketing
Anthony M RossiSales Manager/Senior Account Executive