Anthony M. Szula
Summary
Every day I strive to better myself as well as the quality of my work, which I take personally. I aim to bring that mindset to my role at your company. I don’t have all of the solutions, but I will go above and beyond to find and execute them efficiently. I’m looking to be a part of a team that gives that energy back and prides itself in providing effective solutions for their customers on a consistent basis.
Overview
9
9
years of professional experience
Work History
Digital Marketing Manager
Informa Markets
Dallas, TX
05.2022 - Current
- Led digital marketing initiatives for two globally recognized trade show events in Las Vegas. Assisted in web design, executed SEO foundations, ran successful social media and email marketing campaigns, conducted A/B testing, coordinated ad budgets, and more.
- Constructed audience personas and matrixes to make data-driven decisions. This played a crucial role in surpassing pre-pandemic numbers of registrants in multiple industry and product categories.
- Managed 3rd party applications which significantly improved attendee, exhibitor, and speaker experiences.
- Enhanced the user experience which improved web metrics overall.
- Set the standard on email performance metrics, conversion rates, and strategy.
- Exceeded number of attendance and revenue goals two years in a row.
SEO Specialist
CGI Digital
Rochester, NY
08.2021 - 05.2022
- Executed SEO functions such as keyword research, data collection, link optimization, and competitive analysis to identify effective strategies to meet the goals of over 40 clients.
- Served as a technical expert for site audits, performance analysis, and troubleshooting.
- Significantly enhanced client success rates by constructing multiple competitor analysis reports utilizing SEMrush, ahrefs, and BrightLocal.
Business Development Representative
ShipBob
Chicago, IL
03.2021 - 08.2021
- Brought in new B2C/B2B Ecommerce brands through organic prospecting.
- Ensured that partnerships were mutually beneficial.
- Introduced brands to our order management software & global distribution capabilities.
- Worked closely with international clients in order to expand our market presence.
Digital Marketing Specialist
Logical Position
Deer Park, IL
07.2020 - 03.2021
- Helped brands drive more traffic to their website, and reduce cart abandonment rates.
- Ensured positive return on investment for clients by the use of accurate data reporting & analytics.
- Successfully launched search, shopping, remarketing, social, and email campaigns for various B2B & B2C brands.
Writer
Roots Magazine
Nashville, TN
04.2020 - 06.2020
- Delivered high-quality, insightful, informative & entertaining written content while meeting tight deadlines.
- Reviewed albums for new artists, & wrote in-depth articles regarding lyrics & composition for their songs.
Manager
Twin Tavern
DeKalb, IL
06.2015 - 03.2020
- Hired/Trained Bartenders & Servers.
- Managed co-workers & duties by preserving standards, ethics, consistency, and effort.
- Maintained daily inventory and invoices.
- Learned & worked with all facets of the business in order to be effective in times of need.
Education
Bachelor of Arts - Business Management
The University of Iowa
05.2018
Bachelor of Arts - Communication Studies
University of Iowa
Skills
ShipBob
- Relationship building
- Multi-channel marketing
- Consumer trend analysis
- Business performance analysis
- Multiple web platforms and page builders
- Google products (GA4, GTM, AdWords)
- Adobe products (Target, Analytics, AEM)
- Hubspot marketing
- Email marketing (Oracle, Klaviyo, MailChimp)
- SEO strategy development
- PPC execution/management
References
- Michelle Swayze | Marketing Director
- Michelle.Swayze@informa.com | (214) 505-9088
"Anthony is a smart, innovative and effective marketing professional. Not only does he successfully manage digital campaigns but also champions data to improve and forecast initiatives, all while being a wonderful team member. I highly recommend Anthony."
- Lauren Lamb | COO | Former Vice President of Strategy
- LaurenCLamb@gmail.com | (281) 723-3131
- Lisa Liu | Senior Marketing Manager
- Lisa.Liu@informa.com | (817) 368-5104
Student Business Consultant
- Highlighted product development opportunities & and utilized market data to increase our client's market presence.
- Guided decision-making regarding steps to maximize profit and minimize loss/risk.
- Made sure our client made the best decision possible regarding the sale of his patented product to a carefully vetted agricultural supplier in Sweden.
Connect Program Coordinator
- Helped facilitate the very first Connect Program at Iowa.
- Organized team building activities & a range of topics regarding globalization, politics, &business practices with international students.
Iowa Startup Games
- Led a small team to form a patent pending product/brand.
- I was awarded the Pivot Award for creativity & quick-thinking out of 70+ individuals ranging from current students to established professionals.
Timeline
Digital Marketing Manager
Informa Markets
05.2022 - Current
SEO Specialist
CGI Digital
08.2021 - 05.2022
Business Development Representative
ShipBob
03.2021 - 08.2021
Digital Marketing Specialist
Logical Position
07.2020 - 03.2021
Writer
Roots Magazine
04.2020 - 06.2020
Manager
Twin Tavern
06.2015 - 03.2020
Bachelor of Arts - Business Management
The University of Iowa
Bachelor of Arts - Communication Studies
University of Iowa