Summary
Overview
Work History
Education
Skills
Certification
Interests
Timeline
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Anthony Niech

Marketing & Design
Woodbridge,NJ

Summary

Dynamic marketing leader with a proven track record at Fords Outdoor Power Equipment, excelling in creative direction and digital marketing. Spearheaded innovative campaigns, enhancing brand visibility and engagement. Skilled in Adobe Photoshop & Illustrator, coupled with exceptional storytelling abilities. Achieved significant audience growth through strategic social media and content marketing initiatives. Demonstrates strong analytical skills and a customer-centric approach.

Overview

8
8
years of professional experience
6
6
years of post-secondary education
1
1
Certification

Work History

Head of Marketing

Fords Outdoor Power Equipment
Fords, New Jersey
09.2022 - Current

As the Head of Marketing, I oversee and execute all marketing strategies, content creation, and digital engagement for the brand. I manage and grow our social media presence across multiple platforms, leveraging data-driven strategies to maximize audience reach and engagement. I lead video production efforts, including filming, editing, and optimizing content for YouTube and other digital platforms, ensuring high-quality storytelling and brand consistency.

  • Grew social media engagement by 1000% across multiple platforms, driving audience interaction and brand visibility.
  • Increased website traffic by 200% through SEO-driven content strategies and targeted digital campaigns.
  • Produced and edited 50+ high-quality video projects optimized for YouTube, TikTok, and other platforms, contributing to a 4000% increase in video views.
  • Led marketing initiatives that resulted in a 2000% increase in brand awareness and revenue growth.
  • Managed a team of content creators and strategists, ensuring 100% on-time delivery of campaigns.
  • Develop and execute comprehensive marketing strategies to drive brand awareness and engagement.
  • Manage all social media platforms, including content creation, scheduling, and performance analysis.
  • Plan, shoot, and edit video content tailored for YouTube, TikTok, Instagram, and other digital channels.
  • Implement SEO best practices to improve content discoverability and drive website traffic.
  • Analyze digital metrics and audience insights to refine strategies and improve content performance.
  • Lead creative direction, ensuring cohesive branding across all digital and marketing efforts.
  • Collaborate with internal teams and external partners to develop innovative marketing campaigns.
  • Stay ahead of digital trends, platform updates, and industry best practices.

Aviation Electronics Technician

United States Marine Corps
Miramar, CA
10.2018 - 10.2022
  • Achieved high levels of accuracy while calibrating sensitive instruments used in avionic systems, ensuring accurate data collection during flights.
  • Maintained in-depth knowledge of standards, procedures and instrumentation.
  • Troubleshot CH-53E & V-22 Osprey avionic systems and restored lab simulator functionality in event of failure or component discrepancies.
  • Consistently met demanding deadlines without compromising quality when working on time-sensitive repair projects for crucial missions.

Sales Associate

Fords Outdoor Power Equipment
Fords, New Jersey
01.2017 - 08.2018
  • Built relationships with customers to encourage repeat business.
  • Solved customer challenges by offering relevant products and services.
  • Achieved monthly sales targets consistently by implementing effective sales strategies and maintaining a high level of product knowledge.
  • Assessed customer needs and utilized suggestive selling techniques to drive sales.
  • Managed up to 50 incoming calls per hour, providing the customer with a quote or solution!

Education

Graduate Certificate - Aviation Electronics

Center For Naval Aviation Technical Training
Cherry Point, NC
08.2019 - 12.2019

Graduate Certificate - Aviation Electronics Training

Naval Air Technical Training Center (NATTC)
Pensacola
01.2019 - 08.2019

High School Diploma -

Perth Amboy Vocational & Technical School
Perth Amboy
09.2013 - 05.2018

Skills

Creative direction

Graphic design

Intermediate in Adobe Premier Pro & After Effects

Advanced proficiency in Adobe Photoshop & Illustrator

Branding

Social media expert

Marketing plan development

Influencer partnerships

Product marketing

Mobile marketing

Customer segmentation

Creative direction

Certification

Adobe Creative Cloud Certified

Interests

  • Graphic Design
  • Photography
  • Music
  • Playing Baseball, Softball & Hockey
  • Learning new cooking techniques and expanding my culinary skills
  • Getting involved in local advocacy groups to promote positive change in the community

Timeline

Head of Marketing

Fords Outdoor Power Equipment
09.2022 - Current

Graduate Certificate - Aviation Electronics

Center For Naval Aviation Technical Training
08.2019 - 12.2019

Graduate Certificate - Aviation Electronics Training

Naval Air Technical Training Center (NATTC)
01.2019 - 08.2019

Aviation Electronics Technician

United States Marine Corps
10.2018 - 10.2022

Sales Associate

Fords Outdoor Power Equipment
01.2017 - 08.2018

Adobe Creative Cloud Certified

06-2016

High School Diploma -

Perth Amboy Vocational & Technical School
09.2013 - 05.2018
Anthony NiechMarketing & Design