Adobe Creative Suite
Hi, I’m
Anthony Thomsen
Marketing Manager
Caldwell
Summary
Dedicated and results-driven marketing professional with a diverse background in management. Experience with transforming marketing and advertising strategies into desired results through various channels. Can work alone as well as lead teams in developing profitable campaigns. Knowledgeable with marketing metrics and collaborative skills to support achievement of targeted outcomes. Expertise in managing multiple priorities with a positive attitude with an aptitude to learn new skills quickly if necessary.
Overview
36
years of professional experience
1
Language
Work History
Maximized Group LLC
Business Owner
04.2016 - Current
Job overview
- Oversaw business budget planning and administration, accounting functions, purchasing, and bi-weekly payroll to handle financial needs.
- Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
- Managed workflow between staff, coordinating documents, planning, and creative material distribution.
- Created company brand messaging, collateral materials, customer events, promotional strategies, and product commercialization.
- Utilized market trends and target audience statistics to effectively and appropriately market products.
- Used data analytics to track lead generation campaigns and improve quality.
- Consulted with multiple clients on different marketing and CRM channels.
- Identified and qualified customer needs and negotiated and closed profitable projects with 95% success rate.
- Implemented marketing strategies, increasing revenue and effectively targeting new markets.
- Cultivated and strengthened lasting client relationships using strong issue resolution and dynamic communication skills.
- Achieved sales goals and service targets by cultivating and securing new customer relationships.
- Built relationships with customers and community to establish long-term business growth.
- Collaborated with upper management to implement continuous improvements and exceed team goals.
- Liaised with sales, marketing, and management teams to develop solutions and accomplish shared objectives.
- Achieved established KPI for company, regional team and individual performance through teamwork and focus on customers.
- Recommended correct CRM software and solutions for clients' needs.
- Established global CRM architecture by integrating solutions across functional lines.
- Defined methods for measuring business and operations success and validated CRM system performance.
Good To Go Media
Media Director
01.2015 - 03.2016
Job overview
- Established departmental policies, yearly objectives, areas of opportunity and goals related to sales and budgeting.
- Handled external communications with media and public relations professionals.
- Informed customers of additional services offered by company to develop opportunities for sales revenue.
- Collaborated with designers and developers to deliver on-brand content in alignment with brand vision.
- Developed and managed content calendar for 12 clients to meet deadlines and engagement goals.
- Assisted in creating and implementing user-friendly and SEO-driven content guidelines for 7 clients simultaneously.
- Utilized analytics and site metrics to determine areas of improvement.
Barefoot Media
Chaplain
04.2008 - 01.2016
Job overview
- Maximized performance by monitoring daily activities and mentoring team members.
- Accomplished multiple tasks within established timeframes.
- Resolved staff member conflicts, actively listening to concerns and finding appropriate middle ground.
- Built client relationships by responding to inquiries, identifying and assessing clients' needs, resolving problems, and following up with potential and existing clients.
- Delegated tasks to existing support team members and used cloud-based tools to help solve complex business issues.
- Partnered with business leaders to deliver services that support company objectives and consistent with corporate values.
Project Patch
Counselor
01.2006 - 12.2008
Job overview
- Communicated closely with team to devise programs and activities based on developmental and academic levels.
- Fostered trust by addressing concerns and needs using targeted problem-solving.
- Resolved problems with high-profile customers to maintain relationships and increase return customer base.
- Recommended new resolutions to clients and maintained solutions-oriented problem-solving for long-term client relationships.
USAF
Special Forces
08.1988 - 09.1992
Job overview
- Endured highly stressful situations and worked in physically demanding settings, remaining calm and composed.
- Monitored and assessed mission progress and provided updates to command.
- Handled administrative requirements, maintained records and submitted operational reports.
- Paid attention to detail while completing assignments.
- Excellent communication skills, both verbal and written.
- Learned and adapted quickly to new technology and software applications.
- Demonstrated leadership skills in managing projects from concept to completion.
- Developed and maintained courteous and effective working relationships.
- Organized and detail-oriented with a strong work ethic.
Education
Andrews UniversityBerrien Springs, MI
Master of Arts from Counseling / Youth
04.2002 - 06.2005
Southern Adventist UniversityCollegedale, TN
Bachelor of Arts from Ministry
07.1996 - 05.2000
Skills
Project Management
Strategic planning
Contract Management
Customer Relations
Staff training/development
Relationship building
Business growth strategies
Interpersonal and client communications
Relationship cultivation and retention
Team leadership and collaboration
Conflict resolution skills
Analytical problem solver
Trained in consumer marketing
Sales processes
Sales presentations
Systems and software programs
Accomplishments
- Helped various clients with project and organizational management as well as personal development.
- Managed production of content and content acquisition from concept creation to launch.
- Collaborated with team of 8 in the development of a media company.
- Provided executive consulting to tech start up for marketing and organizational development.
- Ran multiple marketing accounts simultaneously for non profits, products and services in both B2B and B2C.
Software
Microsoft Suite
Timeline
Business Owner
Maximized Group LLC
04.2016 - Current
Media Director
Good To Go Media
01.2015 - 03.2016
Chaplain
Barefoot Media
04.2008 - 01.2016
Counselor
Project Patch
01.2006 - 12.2008
Andrews University
Master of Arts from Counseling / Youth
04.2002 - 06.2005
Southern Adventist University
Bachelor of Arts from Ministry
07.1996 - 05.2000
Special Forces
USAF
08.1988 - 09.1992
Interests
President of a non-profit in Peru
Personal Development
Wellness and Fitness