Anthony T. Burchard
Summary
Tony Burchard has 38 years of experience advising non-profits, corporations, donors, wealth managers, family offices and charitable foundations on how to turn a vision into high impact outcomes that improve our world. He is a trusted advisor to CEO’s, high net worth families and board members nationwide. His expertise is in building and leading teams that have met and exceeded fundraising and revenue goals. He has personally solicited and partnered in raising $1B+ in philanthropic commitments.
Overview
40
40
years of professional experience
Work History
SVP, Chief External Relations Officer / President
VHC Health System and Foundation
08.2021 - Current
- Company Overview: A single hospital health system that is part of the Mayo Clinic Care network, VHC Health serves nearly one million patients annually and provides comprehensive care including a level two trauma center. VHC maintains a magnet status nursing program and is ranked one of the top community hospitals in the United States year over year.
- Serve as the senior executive responsible for aligning and implementing business development, philanthropy, marketing, media and government relations initiatives to drive enterprise growth strategies to meet market share goals in the region
- Develop philanthropic strategies that align with enterprise wide growth plans and raise at least 10% of the annual capital budget year over year from grateful patient families, corporate, foundation, federal and state grant sources
- Work with VHC service line leaders and clinicians to leverage gratitude set goals and achieve KPI’s in philanthropic growth
- Develop and implement strategic communications that increase awareness of the VHC brand and increases patient volumes enterprise wide- including paid, digital and earned media
- Manage key stakeholder relationships locally, statewide and at the federal level that influence funding, reimbursement, regulations or laws affecting the delivery of healthcare, including government officials and third-party interest groups
VP, Health System / President, Foundation
Virginia Hospital Center System
12.2019 - 12.2021
- Serve as a member of the VHC Senior Admin Council which is responsible for the operation of the Arlington health system which generates over $800 million in annual revenue
- Grow the philanthropy footprint and revenue enterprise wide from $3 million to $12 million in annual revenue over the next 36 months
- Align philanthropic opportunities and develop a strategic plan to raise funds for capital, and clinical priorities
- Work with the CEO, senior executive and clinical teams to identify, introduce and solicit individuals and families to make major gifts in support of the strategic priorities of VHC
- Manage a team who engage and solicit grateful patients in support of clinical and community health programs that serve Arlington County and the contiguous communities in Northern Virginia
Senior Consultant, Philanthropy
Operation Smile
03.2019 - 06.2020
- Company Overview: International non-government organization which is the global leader in surgical education and training, over 40 years of recruiting and deploying volunteer surgeons, and nursing and healthcare professionals to provide maxillofacial and cleft palate surgery to children worldwide
- Provided strategic counsel to Chief Development Officer on recruiting and coaching a nationwide major gift team
- Trained and assessed performance of gift officers against metrics - coach them on building and managing prospect pipelines, moved management and solicitation strategies
- Identified corporate prospects that support corporate social responsibility initiatives that align with Operation Smile programs - developed proposals and pitch strategies
VP, Health System / President, Foundation
Inova Health System
08.2011 - 04.2018
- Company Overview: Inova is an advanced community health system located in Northern Virginia serving over 2 million patients from over 100 different countries annually. In 2008 the Inova CEO and Board committed to transforming the regionally acclaimed community health system into a leader in the translation of genomic sciences research into bedside therapeutic solutions for patients worldwide.
- Remade the existing fundraising model from high-volume, low sum transactional gifts to a relationship development and stewardship model that would cultivate major and transformational gifts in support of the strategic plan of the health system
- Grew the philanthropic revenue from $10 million to over $50 million+ annually
- Developed a strategic communications platform that aligned messaging to each key stakeholder group across the five hospital system
- Leveraged Community Affairs programs to serve the changing population health needs of the region
- Re-tooled foundation staff and budget from a 40 FTE, $8 million operating budget that raised $12 million in 2011 to a high functioning team of 38 FTE with a $9.2 million budget that raised over $50 million in 2018
- Completed a projected ten-year plan to grow system wide philanthropy into a $50 million+ annually sustainable revenue stream two years ahead of plan
- With the support of the CEO, served as a cultural change agent: we evangelized the importance of philanthropy as a strategic component of Inova’s future
- Developed and implemented the Inova Philanthropy Champions program, recruiting and enlisting over 250 doctors, nurses and allied health professionals across the system
- The program has identified grateful patients and families that have donated $22m+ 2013-2018
- Developed the Inova Volunteer Leadership Initiative that created community advisory boards for the community hospitals and Philanthropic Leadership Councils for the four-strategic service line clinical areas: heart and vascular, cancer, neurosciences and sports medicine / orthopedics
- Over 200 volunteers were recruited from 2014-2017
- Identified and raised in partnership with the CEO, the largest gift in the history of Inova, $50 million to launch the creation of the Schar Cancer Institute
- Raised two $25 million gifts given anonymously by donors who are life-long friends and challenged each other for the building of data analytics infrastructure
- Raised two $10 million gifts, the largest ever, in support of heart/vascular and neuroscience programs
- Raised the largest gifts ever in the history of each of the four community hospitals: $5 million Loudoun, $4 million Mount Vernon, $2 million Alexandria and $1 million Fair Oaks
Senior Vice President, Development & Communications
Project Hope
01.2004 - 01.2011
- Company Overview: A non-government organization founded in 1958 as part of the Eisenhower Administration’s People to People diplomatic initiative
- Along with affiliated organizations located in London, Geneva, Tokyo and Hong Kong, identified ways to build capacity and sustainability of underdeveloped and emerging market countries health programs
- Raised private resources to match or supplement government grants from USAID
- Raised cash, grants and in-kind gifts in support of the humanitarian, health education and training programs being implemented in 36 countries worldwide
- Aligned corporate social responsibility initiatives of Pharma to leverage USAID funding
- Managed a team of 20 that executed major gifts, direct response, gift in-kind solicitation, grant writing, planned giving, special event fundraising gift administration, communications, and media relations
- Launched first ever major gifts campaign, HOPE Today, HOPE Tomorrow
- Raised $22 million in year one and surpassed $50 million cash goal one year ahead of plan
- Recruited CEO-level campaign committee of ten who all made 7 figure commitments and helped the campaign achieve 100 percent participation rate from the HOPE Board of Directors
- Raised over $750 million in cash, grants and in-kind pharmaceuticals, supplies and devices
Vice President & Client Team Leader
Ketchum, Inc.
01.2001 - 01.2004
- Company Overview: A full-service professional services firm that specialized in advising nonprofits on how to build fundraising capacity, clients spanned the United States, Canada and the United Kingdom, sectors served included higher education, healthcare, social service, religious, environmental, animal rights and single-issue advocacy
- Maintained a new business development pipeline and generated a minimum of $1 million in new or extended service contracts annually
- Led service teams and was the point of contact to manage expectations of the client organization
- Developed the project management goals and timeline
- Presented findings and delivered recommendations to executive management and non-profit boards
- Provided strategic planning, staff and program assessments, capital and endowment campaigns counsel, volunteer recruitment and training, budgeting, moves management, strategic communications and grass tops / grassroots outreach
- Served on client service teams that managed major gift campaigns that exceeded goals for: The Boy Scouts of America, World Vision, General Conference of Seventh Day Adventists and Catholic Healthcare West, (Dignity Healthcare)
- Became youngest member of the executive leadership team of the firm in 2002
- Selected by CEO to be a presenter to Council for the Support of Education (CASE) Association of Fundraising Professionals (AFP) and Association of Healthcare Philanthropy (AHP)
Vice President, Business and Products Development
Astrum Digital Information, Inc.
01.1997 - 01.2001
- Company Overview: A start-up digital technology company that developed automated solutions in support of FORTUNE 500 corporate communications and the public relations firms that were retained to manage their brands, primary revenue producer was a subscription-based service that provided solution to measure television coverage of corporate and product brands, news stories and crisis communications in the top 50 U.S, service was white labeled to agencies who re-sold it to clients
- Worked with technology and development team to develop solutions that would be value added to an underserved market - communications professionals
- One of five founders who self-funded a start-up that developed technology including 3 patents
- Secured friends and family funding, angel funding and second round investors
- Developed the 'online pressroom' which allowed writers to access and download media related communications without having to contact a company representative
Executive Director of Institutional Advancement, Director of Development
Christian Brothers University
01.1990 - 01.1997
- Company Overview: Founded in 1871, a small private, Catholic institution of higher learning under the auspices of the La Sallian Christian Brothers who followed the teachings and traditions of St. Francis De La Salle, the Christian Brothers, with six universities in the U.S., are committed to teaching qualified students regardless of their ability to pay
- Initially charged with planning and executing a $50 million campaign to be completed from concept to celebration in ten years
- Planned and implemented a $50 million capital campaign exceeding goal 3 years ahead of plan
- When the campaign went over goal early, I was promoted to manage and streamline the entire Institutional Advancement operation
- Solicited with the Brother President the lead gift of the campaign, $5 million, largest gift in school history at the time
- Expanded planned giving, revamped the annual fund program to include adding phone/mail and special event fundraising
- Exceeded the annual, unrestricted fundraising goal five straight years
Director of Development
Spring Hill College
01.1987 - 01.1990
- Company Overview: Founded in 1831, with less than 1000 students, a private college under the auspices of the Society of Jesus, one of 28 Jesuit colleges and universities in the U.S
- Planned and managed a $10 million capital campaign, first campaign in over 30 years, which met goal on time and budget
- Recruited a capital campaign team of three fundraisers
- Developed a national strategy to engage alumni in the 15 cities that had more than 300 alumni and six figure campaign prospects
- Oversaw the database conversion of alumni, parents and donors so that the data could be better segmented and screened
- Served on the campus master plan committee- aligning the capital and historical renovation plans with major gift opportunities
- Started the Parents Annual Fund and raised over $100,000 in unrestricted income the first year
Senior Managing Director
Institutional Advancement Counsel
01.1985 - 01.1987
- Company Overview: IDC was founded in 1977 as a fundraising consulting firm that was hired to solicit non-donor alumni at the conclusion of the Campaign for Yale, founder Bill Freyd used a highly personal approach that was innovative at the time and highly effective in gaining first time donors, multi-year pledges and upgraded gifts from past donors
- Developed phone/mail campaigns on site for client institutions with the objectives of increasing donor participation rates and gift amounts from low sum donors, lapsed donors and non-donors
- Met or exceeded goal for each client served, including Georgetown University, St. Louis University and Spring Hill College
- Extended contracted services for each client served
- Was promoted two levels after only one year with the firm
Education
B.S. - Journalism
Ohio University
Athens, OhioAffiliations
- Arlington Economic Development Commission, 2023-Present
- Arlington Chamber of Commerce, 2020-Present
- Bishop Ireton High School Development Committee, 2016-Present
- St. Anselm’s Abbey School, Capital Campaign, Co-Chair, 2015-2017
- The Tower Club, Board of Directors, 2018-2022
- The Tower Club, Vice Chairman, 2020-2022
- Inova Health System, CEO Search Committee, 2018
- Northern Virginia Community College Foundation Board, 2012-2018
- Fairfax County Chamber of Commerce Board Member, 2014-2016
- Valor Board, 2013-2016
- Marymount University Corporate Council, 2011-2017
Timeline
SVP, Chief External Relations Officer / President
VHC Health System and Foundation
08.2021 - Current
VP, Health System / President, Foundation
Virginia Hospital Center System
12.2019 - 12.2021
Senior Consultant, Philanthropy
Operation Smile
03.2019 - 06.2020
VP, Health System / President, Foundation
Inova Health System
08.2011 - 04.2018
Senior Vice President, Development & Communications
Project Hope
01.2004 - 01.2011
Vice President & Client Team Leader
Ketchum, Inc.
01.2001 - 01.2004
Vice President, Business and Products Development
Astrum Digital Information, Inc.
01.1997 - 01.2001
Executive Director of Institutional Advancement, Director of Development
Christian Brothers University
01.1990 - 01.1997
Director of Development
Spring Hill College
01.1987 - 01.1990
Senior Managing Director
Institutional Advancement Counsel
01.1985 - 01.1987
B.S. - Journalism
Ohio University
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