Founded and led an edgy events company since 2003, achieving over $4 million in total gross sales while directing strategic business, financial, and operational plans with a focus on operations management, cost optimization, and budget control
Led talent acquisition initiatives, promoting aspiring performers and musicians, resulting in increased event engagement and revenue
Generated earned media through appearances on talk shows and features in top publications
Spearheaded strategic cost optimization initiatives resulting in a 15% reduction in operational expenses within the first year, contributing to a $750,000 increase in net profits
Implemented a membership-based program and exclusive community-based network, leading to a 30% increase in annual revenue, totaling $1.5 million, through subscription fees and early access event sales
Orchestrated the launch of a coffee table photo book, resulting in the sale of over 1,200 copies within 6-months, generating $90,000 in additional revenue and enhancing brand visibility on platforms such as Amazon.com
Directed marketing efforts that resulted in a 20% increase in event attendance, totaling an additional $250,000 in annual gross sales from 2003-2023.
CREATIVE EVENTS DIRECTOR
ATLANTIC SAIL CHARTER
01.2003 - 01.2020
Developed and executed event packages resulting in a 25% year-over-year increase in charter bookings, generating an additional $100,000 in revenue within the first year of implementation
Implemented strategic pricing adjustments and matchless techniques, leading to a 15% increase in average revenue per charter and contributing to a total revenue growth of $50,000 annually
Established partnerships with local vendors and sponsors, resulting in a 20% reduction in event production costs and an increase in profit margins of 5-7%, totaling $30,000 in savings over a one-year period.
HIGH SCHOOL ENGLISH TEACHER
BOARD OF EDUCATION
01.2003 - 01.2007
Implemented a grant-funded technical writing course, resulting in a 30% improvement in students' writing proficiency scores on standardized assessments, exceeding district benchmarks and demonstrating academic growth
Initiated a fundraising campaign for classroom resources and educational materials, securing $5,000 in donations from local businesses and community members, enhancing learning experiences for students and reducing out-of-pocket expenses for the school district
Collaborated with the school administration to develop and implement a cost-effective tutoring program for at-risk students, resulting in a 25% increase in graduation rates over a three-year period, equating to $100,000 in additional state funding based on improved academic outcomes.
Education
MASTERS OF EDUCATION -
Teach NY
BACHELOR OF ARTS IN COMMUNICATION AND JOURNALISM - MINOR IN INTERCULTURAL AND ORGANIZATIONAL COMMUNICATION
UNIVERSITY OF MARYLAND
COLLGE PARK, MD
Skills
Results-driven Creative Director with over 10 years of experience orchestrating innovative events and driving brand success Expertise includes events management, strategic planning, and talent acquisition, managing revenues of over 4 million Committed to delivering exceptional results by blending creativity with strategic insights Eager to bring passion for elevating brand experiences to this dynamic team
Timeline
CHIEF MANAGING OFFICER
ZOLLI PRODUCTIONS, INC.
01.2003 - Current
CREATIVE EVENTS DIRECTOR
ATLANTIC SAIL CHARTER
01.2003 - 01.2020
HIGH SCHOOL ENGLISH TEACHER
BOARD OF EDUCATION
01.2003 - 01.2007
MASTERS OF EDUCATION -
Teach NY
BACHELOR OF ARTS IN COMMUNICATION AND JOURNALISM - MINOR IN INTERCULTURAL AND ORGANIZATIONAL COMMUNICATION
Costume Production Designer at Which Witch Productions (multiple productions)Costume Production Designer at Which Witch Productions (multiple productions)