Antje DeSalvo
Sr. Marketing Manager
Richardson,TX
Summary
Highly creative Marketing Manager with expertise in transforming brand Collaborative nature lends to highly effective communication across internal and external teams to develop and execute profitable programs. Robust knowledge of marketing technologies withe experience onboarding new vendors and retooling existing programs.
Overview
12
12
years of professional experience
5
5
years of post-secondary education
Work History
Sr. Merchant Acquisition Manager
CommentSold
Huntsville, AL
08.2021 - 10.2022
- Collaborated with business leadership to launch CommentSold's Certified Marketing Partner program.
- Constructed the marketing partner ecosystem to increase incremental gross merchant volume by 40% YOY.
- Confirmed veracity of Marketing Partner Program through weekly, monthly, and quarterly reports.
Sr. Digital Marketing Manager
On The Border Mexican Grill & Cantina (Corporate)
Irving, TX
06.2019 - 10.2021
- Directed brand's digital strategy across mobile, web, social, and loyalty channels to drive sales and traffic.
- Built and launched brand's first points-based loyalty program with new mobile app, online ordering system, and website.
- Partnered with Tech specialists to implement digital programs to improve guest experiences.
- Implemented weekly reporting structure to communicate program performance across the organization.
Sr. Brand Manager
Nobilis Health Corp
Dallas, TX
02.2016 - 06.2019
- Developed and executed strategic initiatives to launch three surgical healthcare brands across the nation.
- Managed an annual marketing budget of $25M to successfully grow patient volume by 124% YOY, generating a net profit of $11.2M.
- Utilized internal and external data to identify operational inefficiencies and optimize marketing programs.
Digital Marketing Manager
Omni Hotels & Resorts (Corporate)
Dallas, TX
08.2014 - 02.2016
- Masterminded highly successful digital strategies for Omni's Resort Collection.
- Drove cross-functional collaboration with resort revenue managers to create promotional campaigns for online listings.
- Oversaw transition to new Email Service Provider and created all email marketing program protocols for the brand.
- Recruited and onboarded creative agency to execute Resort collection's national campaigns.
Brand Management Intern
The Richards Group
Dallas, TX
02.2014 - 07.2014
- Built and strengthened relationships with Ram Trucks and Chrysler 200 accounts to develop creative briefs and schedule upcoming production projects.
- Effectively trafficked media, reported on campaign performance, and routed creative for approvals.
Licensing Brand Manager
Skinit, Inc.
San Diego, CA
01.2011 - 02.2014
- Developed and marketed all branded products for 200+ licensors.
- Collaborated with Creative, Marketing, licensors, and external agencies to implement digital and in-store promotional campaigns to support sales of licensed products.
- Established reporting procedures to accurately track royalties and product performance.
- Directly managed two associates and spearheaded training for Marketing + Licensing interns.
Education
BBA - Marketing
University of San Diego
San Diego, CA 08.2006 - 05.2011
Skills
Brand Development
Budget Management
Problem-Solving
Relationship Building
Data Analysis
Digital Marketing
Process Reengineering
Self-Management
Content Management
CRM Platform Management
Timeline
Sr. Merchant Acquisition Manager
CommentSold
08.2021 - 10.2022
Sr. Digital Marketing Manager
On The Border Mexican Grill & Cantina (Corporate)
06.2019 - 10.2021
Sr. Brand Manager
Nobilis Health Corp
02.2016 - 06.2019
Digital Marketing Manager
Omni Hotels & Resorts (Corporate)
08.2014 - 02.2016
Brand Management Intern
The Richards Group
02.2014 - 07.2014
Licensing Brand Manager
Skinit, Inc.
01.2011 - 02.2014
BBA - Marketing
University of San Diego
08.2006 - 05.2011