Antoine Carter
Spring,USA
Summary
Create integrated strategies to develop and expand existing customer sales, brand/product evolution, and media endorsement. Top-notch Project Management with proven track record of success leading and growing organizations. Strong background in strategic planning, financial management, and team development. Skilled in identifying opportunities and implementing practical business strategies, committed to staying informed about the latest trends, technologies, and best practices.
Overview
30
30
years of professional experience
Work History
CEO/Project Manager
SERP Matrix
02.2018 - Current
- Antoine founded the company in 2018 and now holds the position as the Digital Marketing & SEO Project Manager which is in charge of planning and managing marketing campaigns that promote a company's brand, products, and services.
- He has vast experience in art direction, SEO, social media and covers a wide variety of duties such as:
- Web marketing, web analytics, content strategy planning, link building, and keyword strategy.
- Planning campaigns, analyzing metrics, and identifying trends.
- Developing and implementing effective search engine optimization (SEO) strategies.
- Coordinating web design, development, social media, pay-per-click (PPC) marketing.
- Managing offsite and onsite optimization projects and reporting on performance.
SEO Strategist/Project Manager
Internet LAVA LLC
09.2016 - 01.2019
- Manage all off-page and on-page search engine optimization of client websites
- Perform keyword and industry research to determine scope of new SEO projects
- Optimize client website content and metadata to meet current best SEO practices
- Set up and manage Pay Per Click campaigns using Google AdWords
- Develop quality inbound links to help achieve first page organic rankings in Google, Bing, and Yahoo
- Create and optimize mapped listing profiles on Google, Yahoo, and Bing through citation creation
- Implement and monitor social media strategies for key clients
- Create and present periodic SEO and SEM progress reports for internal/external use
Project Manager
Pro Music Records Inc.
01.2007 - 03.2016
- Overseeing all aspects of company wide operations: promotions, management, accounting, production, development, online marketing and branding.
- Creation of an e-commerce presence for company products resulting in the company's placement as a Power Seller
- Responsible for strategic SEO & SEM marketing, product launches, introduction of new products
- Develop online strategies that target key audiences and identify alternative advertising space to drive more awareness of products and services.
- Develop marketing plans and oversee the creative copy for local ads, web, outdoor and radio ad campaigns.
- Develop and coordinate a team to design corporate identity, and positioning
Online Sales and Customer Service Chat Agent
TOUCH COMMERCE
03.2009 - 11.2009
- Trained Expert on DIRECTV services, products, customers and website
- Online Marketing and optimizing the online interaction experience, from messaging and offers to recognizing and leveraging up-sell/cross-sell opportunities to escalation procedures
Sales Executive
SPECTRUM GROUP
04.2004 - 01.2007
- Responsible for internet sales, marketing, distribution, and customer Service
- Among 25 sales representatives, ranked in the top three for the past two years
- Regularly produced 30% or more over daily sales goals.
- Provide sales assistance and support with accounts in a competitive environment.
- Mentoring and coaching of newly hired associates.
President
GENIUS WORKS INC.
06.1999 - 04.2004
- Company Overview: Wholesale distributor of construction and home maintenance products
- Strategic leader and business developer with a proven track record of success
- Overseeing staffing operations and resource management
- Administered all aspects of budget development
- Managed sales development functions related to key accounts with organizations such as Mohawk, Shaw, Alside, Home Depot and Lowes.
- Developed complete marketing plan for the company
- Managed all accounts payable and receivables
- Developed and maintained a comprehensive filing database.
- Wholesale distributor of construction and home maintenance products
Publicity Assistant
CAPITOL RECORDS
01.2002 - 06.2002
- Assisted with weekly trade runs consisting of 30+ Trade Run publications
- Distributed press releases, bios, and photos
- Reviewed publications for articles on Capitol artists
- Screened, routed, and returned calls as necessary
- Filed clips, assembled and mailed out press material.
Loan Originator & Marketing Manager
PIONEER FINANCIAL SERVICES
10.2000 - 11.2001
- Originated and closed loans
- Developed scripts and generated high volume of new clients and returning customers
- Managed a team of 10 associates for marketing communication and motivated personnel to achieve results beyond previous years.
Telemarketing Lead Generator, & Telemarketing Manager
WEATHERSHIELD HOME IMPROVEMENTS
01.1995 - 01.1999
- Developed marketing tools that enhanced sales for home remodeling products and services in the wholesales and retail product division.
- Consistently exceeded expectations in pre-determined revenue quotas through sales generation
- Managed a team of 10-15 associates for marketing communication, appointment setting, and scheduling
- Developed and conducted staff training focused on product, presentation skills and upward mobility
Education
Major - Business/Marketing
University Of Kentucky
Lexington, KY01.1995
Audio Recording Engineer- Program - undefined
Los Angeles Recording School
Hollywood, CA01.2002
Skills
- PC/Mac Computers
- Administrative and Graphic
- Html
- Internet Research
- E-commerce and E-marketing
- Microsoft Word
- Excel
- QuickBooks Pro
- SEMRush
- Hubspot CRM
- Google Analytics
- Google Adwords
- Spyfu
- Intuit TurboTax Software
- Tax Cut Software
- Avid Pro Tools Software
- WordPress
- Elementor
- Squarespace
- Woocommerce
- Big Commerce
Training
- SEO, PPC Management Training Course, Vlad Blitshteyn, Web Wise Media, www.webwisemedia.com
- SEO, PPC Management Training Course, Bruce Gordon, Captain Marketing, www.captainmarketing.com
Website Platforms
- WordPress
- Elementor
- Squarespace
- Woocommerce
- Big Commerce
Certification
- Google Adwords and Analytics Cetification, Google - 2017-2025
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Work Preference
Work Location
RemoteLanguages
English
Native or Bilingual
Software
Canva
Heygen
SEMRush
Apollo
Instantly
Ahrefs
Timeline
CEO/Project Manager
SERP Matrix
02.2018 - Current
SEO Strategist/Project Manager
Internet LAVA LLC
09.2016 - 01.2019
Online Sales and Customer Service Chat Agent
TOUCH COMMERCE
03.2009 - 11.2009
Project Manager
Pro Music Records Inc.
01.2007 - 03.2016
Sales Executive
SPECTRUM GROUP
04.2004 - 01.2007
Publicity Assistant
CAPITOL RECORDS
01.2002 - 06.2002
Loan Originator & Marketing Manager
PIONEER FINANCIAL SERVICES
10.2000 - 11.2001
President
GENIUS WORKS INC.
06.1999 - 04.2004
Telemarketing Lead Generator, & Telemarketing Manager
WEATHERSHIELD HOME IMPROVEMENTS
01.1995 - 01.1999
Major - Business/Marketing
University Of Kentucky
Audio Recording Engineer- Program - undefined
Los Angeles Recording School
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