Summary
Overview
Work History
Education
Skills
Accomplishments
Timeline
Top Award for Regional Sales as Unit Lead in MLA
Antoinette Cashman

Antoinette Cashman

Sales Manager
Elizabeth,CO

Summary

Dynamic Customer Experience Manager with over 10 years of expertise in sales management and customer service, consistently driving revenue growth and operational excellence. Maintained $90,000 in monthly billable sales while overseeing operations across multiple radio stations, demonstrating a strong ability to build high-performing teams and develop strategic sales initiatives. Proven track record in cultivating lasting client relationships and leading sales teams to exceed targets, with notable achievements in expanding market share and enhancing customer satisfaction. Six Sigma Green Belt certified, equipped with a solid foundation in CRM systems and marketing principles to elevate business performance.

Overview

12
12
years of professional experience

Work History

Sales Manager

Crawford Broadcasting
07.2019 - Current
  • Maintain Station Manager responsibilities in CA while managing sales operations for 4 Colorado radio stations
  • Utilize CRM to track and manage client relationships and sales pipeline
  • Implement marketing principles including product, price, promotion, place, and people strategies
  • Conduct weekly staff meetings for team building and strategy development across remote locations
  • Execute daily cold calling and email outreach to prospects
  • Maintain $90,000 in monthly billable sales with successful client retention on annual renewals
  • Established strong client relationships, improving customer retention and satisfaction rates.
  • Managed key accounts with strategic planning and relationship building, resulting in increased customer loyalty and repeat business.

Station Manager

Crawford Broadcasting
01.2014 - 07.2019
  • Managed overall radio station operations including staff, sales, and client relationships
  • Sold programming and advertising content to clients
  • Maintained client accounting including content monitoring and accounts receivable
  • Researched and vetted prospective clients for business development
  • Prepared weekly reports on status of potential and existing clients
  • Serviced existing clients in person and via phone to ensure partnership satisfaction
  • Developed sales strategies for acquiring and maintaining client relationships

Education

2 Years of general studies -

Grossmont College, El Cajon, CA

Six Sigma Green Belt - Business Management

QCMI, Santee

Certified in Business Management

Skills

  • Customer service expertise
  • Customer relationship management
  • Sales expertise
  • Strong written and verbal communication skills
  • Strategic marketing planning
  • Proficient in CRM tools
  • Sales team leadership
  • Crisis resolution strategies
  • Talent acquisition
  • Retail sales expertise
  • Collaborative teamwork across functions
  • Customer-centric approach
  • Account relationship development

Accomplishments

  • Supervised team of 20 staff members.
  • Documented and resolved disaster relief loans which led to successful victim''s relief.

Timeline

Sales Manager - Crawford Broadcasting
07.2019 - Current
Station Manager - Crawford Broadcasting
01.2014 - 07.2019
Grossmont College - 2 Years of general studies,
QCMI - Six Sigma Green Belt, Business Management

Top Award for Regional Sales as Unit Lead in MLA

I thoroughly enjoy working with people and helping them achieve their desired results.

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